Abstract
According to Michael Porter, any economic analysis should consider non-quantifiable data. He criticizes the lack of comprehensiveness from the the majority of today's economists regarding the evaluation of competitiveness of industries (Porter, 1990). The Diamond Model of Michael Porter for the competitive advantage of nations offers a model that can help understand the comparative position of a nation in global competition. In this theory, if an industry is to be relevant at the international level, it must have at least three competitive advantages (Porter, 1990).
Contrary to what the dictionary says, wine isn't an "alcoholic drink that result from the fermentation of grapes". It is a very complex product, which results from a culture, a know-how and human implication. The aim of determining the competitive factors in the wine industry in France is to determine the key factors that established competitive advantage and the constraints that impacted negatively on the competitiveness of the wine industry (Porter, 1990).
Through this essay, we will analyze the French wine industry. Firstly, we present the industry followed by an analysis of determinants of national advantage thanks to Porter's Diamond.
