Abstract
Last semester, in ?Strategic Management' module, our teacher Rob Dekkers would repeatedly draw parallels between Boeing and Airbus. Therefore when we were told that we had to find a subject for a research paper, a study of Airbus came immediately to our mind. Given the recent news about Airbus, EADS, we thought it would be interesting to talk about this failure. Moreover, as French citizens, we were directly concerned about the future of this company. Until the year 2000, Airbus was the leader of the aeronautic industry. IT was subsequently succeeded by Boeing and Embraer. From this time on, Airbus kept losing some market shares especially due to the problems met with during the A380 conception. In addition to this, owing to the cost in Euros and the selling price in a weak dollar, with a decrease of 10 cents in the dollar, Airbus lost 1 billion Euros. This was thus a major economic issue inducing huge losses. The question that we must now address is: why has Airbus/EADS reached such a point of economic failure?
