Abstract
Faced with the increasing damage inflicted on the planet by industrial development, environmentalists have traditionally argued that we need to put a halt on economic growth. This approach has neither been realistic nor efficient. Fortunately, a new way of thinking has emerged with respect to the relationship between the economy and the environment. With the creation of the Cradle-to-Cradle design protocol, architect Bill McDonough and chemist Michael Braungart are crafting an economic model that, by mimicking natural ecosystems, will allow us to thrive while restoring, and not destroying, the planet.
