Abstract
We naturally view the world from our own perspective and critically analyze that is different. Anything does not correspond to our perspective looks "abnormal", "inferior" or we don't feel comfortable or we are "afraid". But most perspectives are "normal" and respectable. People just have their own sources of of references and everyone think it is universal. If we don't know foreigners we will never be able to communicate with them: it is not only a matter of custom, language, food, etc. It is the understanding the influence of cultural factors on human behavior for which we must "think global and act local". If your partner discovers that you know his culture it will bring you a decisive "plus". That is why we decided to analyze the Chinese cultural system, and then reveal the implications for cross-cultural management and finally come up with a special training for the French business people who deal with their Chinese counterparts.
