Abstract
When Tony Blair decided, in 1997, to challenge the electoral power of four consecutive Conservative governments, he pertinently chose to call his draft for Labor's electoral platform New Labor, New Life for Britain. Indeed, Labor or shall we say New Labor manifesto flaunted an unprecedented motto: "New Labor is a party of ideas and ideals but not of outdated ideology. What counts is what works. The objectives are radical. The means will be modern." Indeed, the phrase "New Labor", wittily created as a rhetorical device and intended to incorporate a wider re-branding of the party in the eyes of the electorate, embraces two essential canons: solidarity on the one hand, marriage of democracy and capitalism on the other hand. Consequently, if we had to define it, Blair's approach retains the fundamental values of the Labor party, while changing the means appropriate to their realization, and consists of trying to combine two apparently antithetic tenets: the liberal commitment to individual freedom in the market economy, and the social democratic commitment to social justice through the action of government.
