The future electric car of Renault: 'Renault ZE', 2009
Market study - 25 pages - Services marketing
Renault is one of the major competitors in the automobile industry and its presence is evident in each continent of the world. From 2004-2007 the global automobiles industry has grown each year both in volume and value. However in 2008, because of the world economic recession, the automobile...
Porter's diamond 5 forces : Stellantis, an automotive company
Case study - 5 pages - Automotive marketing
Stellantis is an automotive company founded very recently, on January 16, 2021. It is the result of the merger of car manufacturers FCA and PSA. It is, therefore, a global manufacturer that brings together more than ten brands (Chrysler, Dodge, Jeep, Opel, RAM, Citroën, Abarth, DS Auto, Peugeot,...
Artificial intelligence in Healthcare Industry - A.I in Medical Technology : Medical Imaging
Dissertation - 35 pages - Management
Nowadays, we hear about artificial intelligence all around us and more specifically in the automotive, economic, computer and health sectors. The primary goal of artificial intelligence at its inception in the 1950s was to improve and extend human capabilities with machines (Pallanca O., and Read...
Renault's strategy
Case study - 4 pages - Automotive marketing
Renault has developed around a major axis that is fully reflected in its strategy, optimizing production costs through powerful economies of scale. This has been accentuated by its alliance strategy, particularly with the Nissan group and Mitsubishi, which are increasing production volumes. One...
The German Automobile industry: case study
Case study - 23 pages - Automotive marketing
The main content of the essay concerns the Automotive industry. The essay is divided into three sections. First, section one is concerned with the German Automobile industry, combining with PEST and Porter's 5 forces analysis tool, which measuring the competitiveness of the sector in both...
How Do You Think the Focus on Hypercars and Sustainability Will Evolve and Adapt From 2023 Onwards?
Case study - 3 pages - Automotive marketing
Luxury cars are fuel-hungry and polluting and appear incompatible with environment friendly. However, the industry is now trying to attract a clientele which is more sensitive to sustainable development and ecological issues. Today, going green is an essential step for the automotive industry....
Death penalty: does the U.S. really need capital punishment?
Thesis - 5 pages - Social, moral & civic education
Capital punishment, which is the act of killing a criminal for a terrible crime, is a controversial subject in the United States. Over the course of history, public opinion has wavered on whether or not the death penalty should be administered. Decades ago in the 1970's, for example, public...
SWOT Analysis and recommendations - General Motors
Case study - 3 pages - Automotive marketing
General Motors suffered from a collapse in 2009 (after the crisis), which was mainly driven by five factors: (i) retired employees had plenty of benefits (from when the sector was more profitable) (ii) GM overfocused on "overpricing and discounting," which drove the clients' attention away...
Wind Farm Project in Victoria, Australia
Case study - 30 pages - Ecology & environment
For our project, we were tasked with finding a country and building some form of clean energy system in the country of our choice. Our group decided to go with Australia and to build a wind farm there. We came to this conclusion after searching on Google, "locations with the highest amount of...
Case Study: Launching of the Nissan LEAF in France
Case study - 10 pages - Services marketing
The year, eco mobility was honored saw many automakers put forward the electric cars. Many questions concerning the evolution of the electric car persist but its prospects remains grim. Many consumers want to drive 'green' but the adaptability of these vehicles is difficult...
Renault marketing plan
Case study - 6 pages - Services marketing
The last couple of years, the car market have seen many changes. Gas prices have significantly increased and people became much more aware of the deterioration of the environment. This led to the development of new technologies. Carmakers around the world started to develop new car models that...
International marketing plan for a French car manufacturer "Renault" in the US market
Case study - 10 pages - Business strategy
In this assignment we'll put together an international marketing plan for the launch of an electric car by the French car manufacturer Renault in the US market. I chose Renault because it's the French company which is the most in advance in the field of electric cars. Indeed,...
Electromagnetic Fields and their Effect on Human
Case study - 6 pages - Electronics, mechanics, engineering & technology
Electronic revolution has changed human life, since the early beginning of human being history humankind has always been trying to creative new things in all fields, the use of electric devices have became mandatory especially in communication like wireless communication links ex (mobile...
Marketing and branding strategies of consumer durable companies in India
Dissertation - 37 pages - Services marketing
The Consumer Durable industry is huge! Think of a typical day then you wake up to make coffee that has been brewed by your-controlled coffee maker. You pop a couple of slices of bread into your electric toaster, grab some juice from the refrigerator and throw a load of laundry into your...
Case study: Targeting tattoos
Case study - 2 pages - Administrative law
A tattoo is the placement of pigment within the skin to create a picture or design. The process of tattooing is produced by deep puncture wounds in one's skin. “[T]he ink is injected into the dermis, which is the second, deeper layer of skin. Dermis cells are very stable, so the tattoo is...
International marketing plan for a French car manufacturer
Case study - 12 pages - Business strategy
Our subject here is to set up an international marketing plan to export electric / hybrid cars from a French manufacturer to the US market. In order to have a reliable marketing plan, we will do a quick overview of the different main stacks of the hybrid/electric cars. The...
A proposal for improving the existing strategic quality management framework that is already in place in GE
Essay - 6 pages - Business strategy
The central goal of this investigation is to provide a strategic quality management (SQM) implementation plan for an organization. General Electric has been selected as the organization most in need of this type of program. Although the organization has a long history of implementing Six...
Beginning of television in the United States
Essay - 6 pages - Social, moral & civic education
The history of television is probably one of the biggest stories of the century. The history of American television began long before the marketing of the first receivers in the late 1940s.It took a long time to develop the technology for television. The concept of the television was implemented...
The market analysis of Reva (India)
Market study - 28 pages - Services marketing
At recent rates of production, proven world petroleum reserves world last about 40 year and also there isn't enough pinesap in the world to meet the demand for fuel. Petroleum will become scarcer and much more expensive, providing further impetus to develop new technology. Making new...
U.S Management & Leadership: Jack Welch's Leadership
Case study - 4 pages - Management
There are no doubts that Jack Welch, former Chief Executive Officer of General Electrics (GE), is internationally reputed for his extraordinary leadership style and business acumen within one of the most powerful American companies, more precisely, General Electrics. He definitely...
International marketing plan for a French car manufacturer - published: 03/09/2013
Case study - 28 pages - Business strategy
First, I think that the most important motive is the opportunity offered by the American market. Indeed, even if I can't find any numbers of that, I'm sure that there are more cars per capita in the US than in France. This specificity of the North-American car market offer a great...
General Motors DE&I Challenges - Underrepresented women in leadership positions
Case study - 2 pages - Management
The automotive industry will change massively, by far more than ever, given the quickly proceeding innovations related to electric vehicles and autonomous driving technologies, with the current focus on sustainability (Lima Aranzaes et al., 2024). This management consulting project...
The design and development of Michelin
Essay - 1 pages - Services marketing
Michelin has reinvented the wheel with Active Wheel technology. The new wheel features a series of devices which reduces consumption while increasing comfort and handling. The weight of 7 kg and technology is that of the wheel is 32 kg, which is below the recommended maximum weight of 35 kg. The...
Alternate modes of personal travel
Case study - 2 pages - Educational studies
Purdue's campus in West Lafayette is trying to achieve something that at this moment in time seems impossible. They are trying to make it a bus-free campus. However, given how public transportation has became a part of life just as much as breathing and eating it is understood that this is a task...
Launching of the 'low-cost' car Nano by the Indian giant Tata
Case study - 3 pages - Business strategy
The Tata Group is a powerful diversified Indian industrial conglomerate, which is worth over 28 billion dollars. Tata Motors, the automobile division of Tata introduced its new model in early January: an electric car which is priced at $2,500 or about 1,700 Euros. Tata Motors is already...
Schneider presents the best manufacturing processes to satisfy customers' requirements
Internship report - 37 pages - Logistics
During the course of BA in business management (final year), we had to work in a foreign country. To improve my level of English, I took up an internship in Nu-Lec Industries, a company of Schneider Electric located in Brisbane in Australia. Schneider Electric is a worldwide company...
Business Model Canvas - Tesla, Inc.
Case study - 2 pages - Business strategy
Tesla, Inc., one of the most profound innovators, challenges the auto industry standards by introducing software-driven electric cars and green solutions aimed at transforming the energy sector. Following its operations, the company has been among the most transformed entities in the auto...
Market Research: The launch of a hybrid diesel engine by PSA group
Market study - 4 pages - Services marketing
In 2004, Toyota launched a hybrid car: Prius. The principle of this car is the addition of an electric motor to the traditional petrol engine. The objective is to request the electric motor with starting and low speed and to request the petrol engine at higher speeds. The goal of...
Bentley Ceramics
Essay - 9 pages - Business strategy
Bentley Ceramics has experienced a substantial increase in demand. The current equipment and staff of Bentley Ceramics cannot meet this demand, and will require capital expansion to meet both current and future obligations. Premiere Business Consulting (PBC) has been engaged by Bentley Ceramics...
Financial Market and Sustainable / Green Finance
Dissertation - 18 pages - Finance
In April 2022, the Intergovernmental Panel on Climate Change released a report focusing on the mitigation of climate change. The experts underline the emergency of a new way of life in order to limit global warming to 1,5°C. To respect the agreement taken during the COP 21, the IPCC proposes...
