The Improvement in American Economic Mobility
Essay - 2 pages - Sociology & social sciences
Recently, America has become a very advanced technological society, greatly impacting the communication broadcasting of cultural and informational exchange on different media levels. With the widespread impact, the implications of social interaction, which is through class...
The Outcome of Digital Influence During the COVID Pandemic
Dissertation - 46 pages - Communication
Relationships are important in all societies of individuals and businesses. People-to-people interactions are essential. Consumers no longer buy products, they buy values, ethics and want to feel engaged to environmental purposes. Communication is not about speaking anymore, but listening...
Analysis of mass communication product- Gangnam Style, dance song & Quote, by PSY from South Korea
Case study - 2 pages - Journalism
Gangnam Style is a pop dance song written and performed by South Korean singer, Park Jae Sung, known by his stage name PSY. The song was released in 2012 and since the video has received the attention of more than eight million viewers that have generated a number of satires. The song Gangnam...
The evolution of the communication strategy of McDonald's
Case study - 10 pages - Management
"Adforum" is a classic site constituting by a banner on the top showing the name of the site, advertising banner and tabs for navigating to other pages. Once the mouse is positioned on a tab, you just have to click to access the desired page. At the bottom of the home page, we also find a banner...
Advertising and communication - published: 29/09/2010
Case study - 10 pages - Management
In this assignment, we analyze the selection and launch a new product. The product that I have to launch is a new deodorant, produced especially for women who have a sensitive skin and after a depilation. This product is sold in some specific shops only. Few brands are producing this product,...
Business communication: Miller Lite
Essay - 9 pages - Services marketing
After many years without a strategy, Miller Brewing Company, the second largest brewer in America has to react. It is high time they developed a structured marketing plan to position Miller Lite as a reference in light beer segment. To achieve this mission, Miller Lite image has to change in...
Phases of Disaster Management
Essay - 6 pages - Management
Disaster management is the systematic and efficient process of adequately preparing for and promptly responding to catastrophic events. The process encompasses many stages of emergency management, including planning and preparation, mitigation, response, and recovery. Disaster management adheres...
Integrated marketing communication: Promotional report for Kindle
Case study - 19 pages - Services marketing
This promotional plan is designed for Kindle, an eBook reader produced by Amazon. Three objectives have been set out for the year 2011. Making an impressive introduction of Kindle in the Australian market which establishes and increases brand awareness of Kindle is the first objective. Secondly,...
The Guardian, Embarrassing Stories, and Who Pays? Trump trial key takeaways, day seven - Sam Levine (2024) - From Representation to Ideology
Text commentary - 2 pages - Political science
This essay critically examines the article "Embarrassing Stories, and Who Pays? Trump Trial Key Takeaways, Day Seven" published by Guardian Australia. Amid the adultery scandals of former President Donald Trump, this piece discusses the discreet use of "catch and kill" communication as a...
Business Strategy in Hospitality and Tourism (BSHT) - Ritz Hotel
Case study - 11 pages - Business strategy
The Ritz-Carlton group is an international high standard hospitality group which benefits from a strong brand and is the symbol of lux palace. Its strategy so far consisted on a good implementation, especially in the United States, Europe and the Gulf. On a most recent period, implementation...
Business report: H** M** France - press agency, advertising
Internship report - 15 pages - Medias&communication marketing
The H** company in which I am doing my internship is a very complex company that deserves a lot of explanation in order to understand all the workings of the company. Indeed, the organization is international, the group is quoted on the "Stock Exchange" and has a very heavy weight in the...
Report on Market Assessment Survey for Primark
Case study - 2 pages - Fashion and ready to wear marketing
The market on which Primark operates is highly competitive, especially in well-developed countries. The better the economy, the more competitive the market becomes. In order to boost its sales and its image, Primark has to take some important decisions. The aim of this report is to examine the...
Communication & youth
Thesis - 6 pages - Social, moral & civic education
The media view of youth is hardly encouraging. We read about hoodies, ‘happy slapping', teenage pregnancy, drugs, STDs. And these days too, we find part of the world's youth actively turning themselves into would-be suicide bombers. So, why do we get so obsessed about marketing to...
Commercial Media as Free Press
Essay - 4 pages - Journalism
The First Amendment to the United States Constitution states that, “Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people to peaceably assemble, and to...
Differences in communication between men and women
Thesis - 4 pages - Economy general
“Men are from Mars, Women are from Venus” touts the cover of an American bestseller. The instant success of this book (over 14 million copies sold) hints at a polarized population eager to bridge the gender gap. Yet some readers feel that it is writing such as these that exacerbate...
The influence of advertising and medias on children
Essay - 10 pages - Management
It has become obvious that advertising is designed to influence children. Advertising has an impact on their needs, their desire and their requests. How has it evolved in this way and what are the reasons of this interest for such a young audience? How can we define advertising? Advertising is an...
The Essence of D'Estrëe
Case study - 24 pages - International marketing
Since its creation in 2015, D'Estrëe has turned upside down all the existing attributes in the luxury accessories' category, bringing a "why not?" attitude to the industry. Géraldine Guyot's designs explore new shapes, materials, and patterns, expanding the creative limits of the...
Reducing Stigmatization Associated with Depression
Essay - 3 pages - Sociology & social sciences
According to the World Health Organization's (WHO) 2017 report, depression affects 300 million people globally as the most prevalent mental health condition. Prejudice and misconceptions commonly accompany depression. Depression affects not only individuals but also groups. This reinforces...
Does technology play a role in making people feel more isolated?
Essay - 4 pages - Sociology & social sciences
When isolation can be defined as the lack or absence of quality and quantity of social contact, technology on its side is the application of the knowledge and usage of tools (such as machines) and techniques in order to control an environment. As it is very well known that social isolation can be...
PESTEL Analysis - Vodacom
Case study - 5 pages - ICT marketing
The company is based in South Africa and was created since 1993. It can be considered as an extension of Vodafone in South Africa, DRC, Lesotho, and Mozambique. In fact, the Vodafone group has almost 64.5% of Vodacom. The latest operates in the telecommunication service industry. When it comes...
Professionalism in journalism
Case study - 5 pages - Journalism
The emergence of new communication technologies offers the recontextualization of a large set of spheres of collective experience, their knowledge and practices. Journalism is one of these spheres, constituted as a specialized competence within the field of social narratives, which, from...
Advertising and communication
Case study - 16 pages - Management
The goal of our team is to imagine, create and execute an advertising campaign for the launch of a new hospital. This is a huge project because a hospital requires a lot of resources for its smooth and efficient operations. That means that before, during and after the launch, the project needs to...
SWOT Analysis - Facebook
Case study - 4 pages - Brand management
Facebook is an online site for social networking between individuals who each create their own online Facebook profiles. As of the third quarter of 2020, Facebook had over 2,740 million monthly active users (Clement, 2020). The site was founded in February 2004 by a student at Harvard University,...
Can new technologies facilitate the exchanges?
Essay - 1 pages - Philosophy
Now, we are going to talk about new technologies to illustrate this notion. Indeed, new technologies, such as SMS, e-mail, and the World Wide Web, are all around us nowadays, like our smartphones. So, we're going to try to answer the question: "Can new technologies facilitate the exchanges?"
The recruitment difficulties within an organization
Presentation - 11 pages - Human resources
The task at hand is: According to the British Chambers of Commerce, "recruitment difficulties and tougher trading conditions face firms amid sluggish UK growth" (BCC, 2018) Discuss the various recruitment difficulties that any organization might experience. Then, by narrowing your focus to two...
Silicon Valley - Mike Judge, John Altschuler and Dave Krinsky (2014-2019) - Gender and society
Text commentary - 1 pages - Sociology & social sciences
Gender has been an essential research issue in social sciences, with the studies conducted on the impacts of gender on various aspects of human expression and perception as well as the investigations of career and societal implications of gender and possible underlying biases according to...
International Advertising
Case study - 6 pages - International marketing
According to Assael (1987), culture refers to the set of norms, beliefs and habits acquired in a social environment and which determine the patterns of behavior common to all individuals. It includes rituals, heroes, values, religion, language, history and education of a given human community....
Quality vs. Quantity: Creating a Content Strategy in 2019
Text commentary - 1 pages - Marketing theories
In this video, we hear a talk by Gary Vee in Melbourne about strategic content in 2019, and especially on the debate between quality and quantity.
Cover Letter for a Business-Oriented Marketing Position
Sample letter - 1 pages - Marketing theories
This document is a cover letter to apply for a position in business-oriented marketing.
Department store: Case study
Case study - 6 pages - Business strategy
A department store is a business establishment, retail in nature, which offers a large and extensive range of goods and is to serve in different departments. All the departments have a contribution to the success of the departmental store and in most cases all departments are under the same roof....
