Global Critical Thinking: China's Counterfeit Consumer Goods-Good or Bad?
Case study - 3 pages - Educational studies
Critical thinking is more than a phrasal buzz, a reflective thought rather than a routine thought. Critical thinking involves persistent and careful processes of considerations of credibility and solutions to the supposed global issues. There are global issues that need to be addressed by the...
An investigation into trade marketing practices by fast moving consumer goods manufacturers
Market study - 36 pages - Services marketing
In the current distribution process, retailers and manufacturers have to work together. This relationship has often been conflictive, but now is the time for collaboration. Indeed, looking at the different fields where suppliers and retailers have to work together, we can easily understand the...
A critical discussion of the argument for public provision of merit goods
Case study - 3 pages - Economy general
A merit good is a commodity that is considered meritorious enough to be provided by the national budget as it serves the common good of the population. Some economists believe that society should be provided with merit goods through public financing because they are necessity...
The relationship between consumer education and consumer buying behavior in UAE
Case study - 4 pages - Educational studies
Worldwide evolution is dependent on the current and great developments in the technological and industrial sectors. As a result, many players in the business environment are competing insistently in order to capture wider markets. This is greatly influenced by the business education in a country...
What is meant by merit goods?
Case study - 2 pages - Educational studies
Merit goods are basically products which are considered to have some sort of intrinsic value. However, such a broad definition may be inadequate and ambiguous, neglecting the complexities: For instance, what kind of “value” must it possess for it to be considered a merit...
Strategic Financial Management - London Stock Exchange
Case study - 10 pages - Finance
This report examines the financial analysis of two companies on the London Stock Exchange (LSE) as listed companies, namely Unilever PLC and HSBC Holdings PLC. The objective is to examine their financial soundness, stability and chance of failure so that they fit into Penco's investment...
Transformational Leadership on Employee Turnover in Cargills Foodcity
Case study - 19 pages - Human resources
The Fast-Moving Consumer Goods (FMCG) industry faces a pivotal challenge in employee turnover as it impacts elevated recruitment expenses, inferior operational capability, and diminished customer satisfaction. The influence of transformational leadership on employee turnover at...
Zara and H&M: Two models which try to bring luxury closer to the common consumer
Thesis - 11 pages - Services marketing
The European textile sector was one of the first victims of globalization and price discrimination. The most important textile markets are Europe (135 billion euros), U.S. (100 billion euros) and China followed by Japan (35 billion euros). In this hyper-competitive environment, brands like Zara...
Global Strategy in Enterprise Operations - Unilever
Case study - 5 pages - Business strategy
A global strategy in enterprise operations evokes an organization operating in various countries with several subsidiaries. An operational strategy that allows for the international expansion of an enterprise and facilitation of international trading becomes a company operating within an...
Nescafe's Global Communication Strategy
Case study - 5 pages - Communication
In the globalized market of today, dynamic marketing communication strategies are the key for brands that want to relate to the diverse consumer niche from different cultures and markets. Nescafe is one of the most popular instant coffees on the market, which is owned by a huge company -...
Consumer Protection Act of India: When the consumer is a king
Thesis - 31 pages - Other law subjects
A consumer is a user of goods and services. Any person paying for goods and services which he uses is entitled to expect that the goods and services are of a nature and quality promised to him by the seller. The earlier principle of "Caveat Emptor" or "let the buyer...
The role of the ECJ's (European Court of Justice) : the consumer who is reasonably well-informed and reasonably observant and circumspect
Essay - 14 pages - European law
The legal term of the “average consumer” was created by the European Court of Justice (ECJ) to protect the average consumer against unfair commercial practises. After the Second War World, many states were indeed inspired by Keynes's theory that aimed at division of...
Consumer Psychology and Marketing Communications
Case study - 2 pages - Management
Consumer Psychology is a specialty that studies how thoughts, beliefs, feelings, and perceptions influence how people buy and relate to goods and services. One formal definition of the field describes it as “the study of individuals, groups, or organizations and the processes...
Theory of consumer choice
Thesis - 14 pages - Services marketing
The concept of ‘utility' was introduced to social thoughts by Bentham in 1789 and to economic thoughts by Jevons in 1871. The neo-classical economists devised the following system to measure the utility of a commodity. A neo-classical economist, Walras, coined a term ‘util', meaning...
Marketing and branding strategies of consumer durable companies in India
Dissertation - 37 pages - Services marketing
The Consumer Durable industry is huge! Think of a typical day then you wake up to make coffee that has been brewed by your-controlled coffee maker. You pop a couple of slices of bread into your electric toaster, grab some juice from the refrigerator and throw a load of laundry into your...
Consumer behavior: Influence of customer needs, organization motivations and goals
Thesis - 5 pages - Management
In today's competitive business environment, the key to a company's survival lies in its ability to identify and influence unsatisfied consumer needs in a marketplace crowded with players. From the marketing/consumer behavior standpoint, there are differences and similarities...
Porter's five forces, PESTEL and SWOT analysis - Puma France
Case study - 6 pages - Sport marketing
"Puma SE is a German company specializing in the manufacture of sporting goods founded in 1948 by Rudolf Dassler, older brother of Adolf Dassler founder of Adidas, and based in Herzogenaurach in Bavaria." This brand certainly manufactures sporting goods but its greatest strength...
Coca Cola vs. Pepsi: Analysis and Comparison of Strategies - published: 27/09/2022
Case study - 13 pages - Business strategy
Without a doubt, the revenue of Coca-Cola has reflected considerable growth over the years, but when compared to PepsiCo, the revenue of PepsiCo appears to have doubled within the fiscal year of 2019. Between 2016 and 2019, when the revenue of PepsiCo increased steadily, the income of Coca-Cola...
Economy - Types, factors and effects of inflation in Malaysia
Essay - 21 pages - Economy general
In the economy, inflation means an increase in the general price of goods and services in an economy from time to time. G. Ackley defined inflation as ‘a persistent and appreciable rise in the general level or average of prices'. With the increase in general price levels, each unit...
How is a lack of a communication strategy detrimental to business development?
Dissertation - 9 pages - Communication
Communication occupies an increasingly important place in the business world, and for good reason, it has evolved a lot in the space of a few years. Whether internal or external, it is necessary for the development of groups, regardless of their sector of activity. The society in which...
The marketing of the luxury goods
Dissertation - 38 pages - Services marketing
For over a decade, the luxury sector has been undergoing transformation. At the economic level, one can note a strong expansion of the luxury market in France with an estimation of 14 billion euros in 2005. By definition, luxury is a lifestyle characterized by spending a large amount of money on...
Principles and practices of consumer's protection within the European Union
Thesis - 19 pages - European law
The European Union aims at protecting the health, safety and economic well-being of its citizens. It promotes their rights to information, helps them safeguard their interests and encourages them to set up consumer associations. Consumer policy is designed to improve the quality of...
The necessary evolution of the large retail outlets to face the global rise of e-commerce
Case study - 7 pages - Distribution marketing
When talking about the segmentation of the retail market, we have categories such as supermarkets and hypermarkets, food and beverage stores, cosmetics and personal care stores, electronics and appliance stores, etc. Although the motor vehicle and parts dealers were the leading segment in 2020,...
Is Wal-Mart good for America?
Essay - 2 pages - Business strategy
With over 5000 stores worldwide and 100 million shoppers per week in the United States alone, Wal-Mart is one of the largest corporations in the world. And with its astounding efficiency, profit margin, and customer base, it is also an extreme example of the free market system, and for that...
The consumer behaviour
Case study - 27 pages - Services marketing
Nowadays, more and more students decide to study abroad in order to enhance their language abilities and discover new cultures and lifestyles. As a French student who lived and studied in Paisley for a year, the author is aware that going abroad to study is an important and difficult decision to...
Is there a place for sustainable marketing in the beauty world?
Dissertation - 39 pages - Luxury marketing
Sustainability is not a new trend. It appears for the first time in the 1970s. For many years, beauty brands knew zero competitions. This market changed with the arrival of new brands such as NYX cosmetics, ELF, or Kiko Makeup. Now, we can talk about fast beauty, an industry where we promote...
Analysis of advertising a consumer product: Coca-Cola (2006)
Thesis - 2 pages - Services marketing
This campaign, based on a fairytale world, with a multitude of fantasy characters, invites consumers to choose the good side of things. It shows a young man putting a coin into a vending machine and, within the dispenser, the incredible world of Coca-Cola, which revolves around the...
The Impact of the Demand Planning Process on the Company's Performance
Case study - 17 pages - Business strategy
All manufacturing organizations across all industries face a common problem of balancing supply and demand. This problem is further accentuated in the context of fast-moving consumer goods organizations due to the high demand for product availability. With much research on solving...
Market research: L'Oreal
Case study - 83 pages - Services marketing
The market potential represents the number of persons likely to consume in a given geographic area. The market potential for the cosmetic brand L'Oreal extends to the entire world population, since the number of countries where its products are distributed and the number of segments available to...
International Strategic Management - L'Oreal
Thesis - 13 pages - Business strategy
Owing to the saturation of domestic markets and the intensification of competition, companies are forced to internationalize their operations by exploiting new markets not just to survive but also to grow (Souvik Dhar, 2006). Different strategies have to be adopted according to the...
