SWOT Analysis - Chanel
Case study - 6 pages - Luxury marketing
Chanel SA., with its eponymous brand, is one of the world's best-known luxury brands. More than half of its sales come from its beauty business, which includes classic fragrances such as Chanel No5. While Chanel dominates premium fragrance rankings worldwide, it is still not...
I shop therefore I consign - A study of the global online fashion resale market
Market study - 5 pages - Fashion and ready to wear marketing
The global online resale market for fashion and accessories has grown 21 times faster than apparel retail over the past three years. On the other hand, luxury sector pioneer websites, such as TheRealReal, have, through a sustainability-oriented narrative, managed to transform resale...
When luxury meets sportswear
Case study - 22 pages - Fashion and ready to wear marketing
This document contains a presentation explaining how luxury and sportswear can be combined in the fashion industry.
Gucci: Staying Relevant in Luxury Over a Century
Case study - 4 pages - Luxury marketing
Gucci is an Italian company specialized in fashion and luxury. It belongs to the personal luxury goods industry, which is the second-highest revenue-generating category (51.4% growth segment). Founded by Guccio Gucci in 1921, the brand is now led by Marco Bizzarri, its CEO,...
Dance of the Happy Shades: And Other Stories - Alice Munro (1946) - Comparaison with Naomi Wolf's The Beauty Myth (1990)
Text commentary - 3 pages - Literature
The first text we study here is a story from Dance of the Happy Shades: And Other Stories, which was written by Alice Munro in 1946. From the beginning of the text, the protagonist explains that her mom spends all of her time working on sewing her daughter's dress for the dance. She spends...
Development for the sector of the luxury: The case of China (2006)
Essay - 43 pages - Services marketing
There are as many definitions of the term in the luxury sector. Dictionaries summarize luxury as a way of life characterized by a taste for expensive and comfort that requires large expenditures.The resulting products are therefore synonymous, not only of beauty,originality,...
Sustainability and Finance - The beauty industry
Market study - 4 pages - Finance
The beauty industry produces 877 pounds of waste daily throughout the United States and Canada. According to Lubongo and Alexandridis (2022), this waste includes hair clippings, used foils, colour tubes, and excess chemicals form environmental waste that require proper management. Green...
Study of Chanel No. 5 and its positioning, history, ranges and competition
Case study - 24 pages - Services marketing
Gabrielle ‘Coco' Chanel's iconic brand needs no introduction. Six letters in black or white that possess the magical power to transport us to the land of femininity, elegance, luxury and sophistication with the inevitable French touch. In this case, it becomes impossible to separate...
Is there a place for sustainable marketing in the beauty world?
Dissertation - 39 pages - Luxury marketing
Sustainability is not a new trend. It appears for the first time in the 1970s. For many years, beauty brands knew zero competitions. This market changed with the arrival of new brands such as NYX cosmetics, ELF, or Kiko Makeup. Now, we can talk about fast beauty, an industry where...
Study of the LVMH group
Case study - 21 pages - Finance
LVMH group, founded in 1987 by the merger of Moet Hennessy and Louis Vuitton is the world leader in luxury, with a unique portfolio of over fifty brands. There are more than 60,000 employees, nearly 1700 stores across the world, a turnover of 910 million euros in 2005. It is partly for...
Strategic Report: Sally Beauty Holdings, Inc.
Case study - 2 pages - Business strategy
Sally Beauty Holdings Inc. is confronted by economic insecurity and inflation, which restrain expansion (Morningstar, 2023). Through digital transformation, Sally Beauty can adapt to changes in consumer behavior and technological advancements, thereby reducing the influence of...
Market research: the Diesel Jean
Market study - 24 pages - Services marketing
Jeans are timeless clothing. Today, this product is worn by all generations. At a time when models and brands have expanded considerably, Levi's is being seen as strong competition in the market, and Diesel has become a must-have brand that stands out for its originality and creativity,...
What development in the luxury sector? The case of China
Dissertation - 8 pages - Luxury marketing
Luxury has been part of society for thousands of years. It has always been present at all times and in all cultures. This is a concept that has different definitions depending on the country and, of course, especially among consumers, who do not all understand it in the same way. From this...
The marketing strategy of diesel
Case study - 24 pages - Services marketing
Jeans are timeless clothing. Today, this product is worn by all generations. At a time when models and brands have expanded considerably, Levi's is being seen as strong competition in the market, and Diesel has become a must-have brand that stands out for its originality and creativity,...
How did fashion contribute to women's emancipation?
Presentation - 2 pages - Sociology & social sciences
Innovative, shocking, empowering, fashion has always reflected the society in which it evolved. It had a huge role in the progress of women's place in society. The definition of progress is a forward or onward movement towards a destination. How did fashion contribute to...
Request for proposal - Luxury Attitude in Hospitality
Case study - 5 pages - Management
Partnerships and very close links with luxury players, hotel training schools, and personal service professions are regularly required. Our requirements meet the expectations of our customers, which is why we carefully select our partners and their added value. We are delighted to be able...
Management report: The Clarins group
Case study - 16 pages - Management
In 1954, Jacques Courting opened beauty salons in France under the name of Clarins. To complement the activities of these institutions and to benefit all women with his long experience, Jacques Courting decided to create effective products to be used at home in the early 1960s. The team...
Elderly Fashion
Market study - 9 pages - Fashion and ready to wear marketing
This document contains a presentation tackling the elerdly in fashion.
Racial and beauty stereotypes
Essay - 2 pages - Sociology & social sciences
Several debates will forever be etched in the history of America. One of the most defying debates surrounds beauty. It is often argued about in magazines, on television, and online. Despite the multiple debates, several stereotypes regarding beauty exist. The argument transcends...
Environmental issues affecting beauty salon in the international arena
Case study - 2 pages - Educational studies
The beauty industry has been drastically growing and spreading into various countries around the world. In the United States, the industry has proven to be a recession-proof industry that has not been affected by the economic recession. A beauty salon is a component of the...
UK Retail Fashion Industry Report - Missguided
Case study - 6 pages - Fashion and ready to wear marketing
While Missguided, which operates in the UK retail fashion industry, has managed to achieve competitiveness in the global fashion retail industry, its long-term survival and success is dependent on its effectiveness in responding to market changes. Gavinelli (2016) notes that...
Civilian fashion during the Second World War: Contrasting perspectives on both sides of the English Channel
Essay - 3 pages - Modern history
In April 1991, the Metropolitan Museum of Art showed the American photojournalist Lee Miller's photography of the Gervais salon, as part of its exposition on women in France during World War II. The Parisian hairdresser had bypassed electricity shortages in an ingenious manner: hot air was...
Duty-free relevance for luxury brands
Presentation - 6 pages - Luxury marketing
Our topic is original as it brings two opposite themes: fast consuming in duty-free shops, and luxury. Airport consumer behavior, and luxury in duty-frees have been only slightly covered in the literature, but never codependently.
How is technology improving sustainability in fashion ?
Essay - 7 pages - Management
From the literature review that was carried out, it was evident that sustainable technology that is environmentally friendly and will not lead to the extinction of any animal or plant species is requisite in these modern times as seen in Gwozdz, Netter, Bjartmarz, &Reisch (2013) research....
Sustainability in the Fashion and Apparel/Consumer Products Industries
Essay - 4 pages - Fashion and ready to wear marketing
Sustainability in global industries such as Fashion & Apparel, Consumer Products, and Food & Agriculture is a major subject of society. All of these industries face major sustainability-related problems and challenges that they need to overcome to protect the planet. Among these...
The Future of the Cosmetic Luxury Industry in the Chinese Market - Elixir
Case study - 6 pages - Luxury marketing
We chose to work on the fictional French luxury skincare brand: Elixir, founded in 1991 and bought by the Estée Lauder Group in 2002. Elixir's bestseller: the Vitalixir Moisturizer is a Hollywood skin care staple, costing 340 EUR for a 100 milliliters jar. Elixir's success has...
Cover letter for a Bachelor of Arts in Fashion application
Sample letter - 1 pages - Arts and art history
This document is a cover letter for a Bachelor of Arts in Fashion application.
The luxury post Covid landscape
Market study - 11 pages - Luxury marketing
How to transform the Covid-19 crisis in an opportunity?
How and why has the environment become so important in the field of tourism and luxury hotels?
Case study - 5 pages - Tourism marketing
The whole text explains the importance of linking sustainable development with luxury hotels. This importance is reflected in many of the establishments that the palaces have introduced. That's why the case study focuses on the Parisian palace The Plaza Athénée, which is located in the...
Luxury hotels: a booming sector
Case study - 5 pages - Management
RFP, which offers a solution to optimize the behavior and attitude of employees towards their high-end hotel clientele. Solution or proposal: Training of employees; imposing rules of conduct; setting up a follow-up of contacts between client and employee; Q&A for customers to evaluate the staff...
