Cosmetics Marketing: tendencies, Bio Cosmetics...
Case study - 4 pages - Fashion and ready to wear marketing
Since antiquity the field of beauty has taken a paramount place in the human life, different substances or mixtures are used to improve, protect, scent, or maintain the human body in good state of appearance. With time the cosmetic products evolve and innumerable innovators created cosmetic...
The cosmetics marketing
Case study - 5 pages - Luxury marketing
The cosmetics industry is a huge and profitable market in the world. Today, this market is worth billions. In fact, according to the Cosmetics Europe and the personal care association in 2020, Europe was the largest market in the world, with 76.7 billion euros; followed by the USA with...
Toward the African Revolution - Frantz Fanon (1964) - What was his Influence on the Process of Liberation of Algeria and the Price of Conscience of Peoples under Foreign Domination?
Text commentary - 8 pages - Political science
The work of Frantz FANON imposes itself with a particular relief in the intellectual currents, which underlines what is called "the awakening of the Third World". More than the passionate and lucid description of a situation, it constitutes a vast attempt to synthesize the historical experience...
PESTEL Analysis - The Body Shop
Case study - 5 pages - Fashion and ready to wear marketing
Anita Roddick, in a desire to connect her business sense with her moral sense, founded The Body Shop on March 26, 1976, with the opening of her first boutique in the south of England. The store offers high quality, traceable and environmentally-friendly cosmetic products. The product line has...
Popularity of tattoos growing in American culture
Case study - 6 pages - Educational studies
The word "tattoo" stems from the Tahitian word “tatu”, meaning “to mark or color [the skin]” (Webster, 1913). A tattoo is the placement of pigment within the skin to create a picture or design. The process of tattooing is produced by deep puncture wounds in one's...
The Future of the Cosmetic Luxury Industry in the Chinese Market - Elixir
Case study - 6 pages - Luxury marketing
We chose to work on the fictional French luxury skincare brand: Elixir, founded in 1991 and bought by the Estée Lauder Group in 2002. Elixir's bestseller: the Vitalixir Moisturizer is a Hollywood skin care staple, costing 340 EUR for a 100 milliliters jar. Elixir's success...
Case study: Targeting tattoos
Case study - 2 pages - Administrative law
A tattoo is the placement of pigment within the skin to create a picture or design. The process of tattooing is produced by deep puncture wounds in one's skin. “[T]he ink is injected into the dermis, which is the second, deeper layer of skin. Dermis cells are very...
The main factors affecting the purchase decision in anti aging products with reference to Olay
Case study - 22 pages - Services marketing
The anti-aging market is one of the largest in the world. The majority of these people want to find a way to fight aging, which is why there is such a high demand for products which hide or fight the signs of aging. It is a great thing that there are so many anti-aging products available. There...
What is race?
Essay - 3 pages - Social, moral & civic education
Through the many works done by different scholars in the field of racism, various scholars have come up with many ways to define what race is. Malik (1996) defines race as a group of people who have a difference in biological traits and society finds them to be socially significant. Race is a...
A new sunscreen line in Kuwaiti market
Case study - 15 pages - Services marketing
In Western countries, the photo damage created by the sun is a public concern. People are encouraged by governments to heighten of public awareness of the risk linked to sun exposure. The use of sunscreen as one of the ways to protect the skin against its alteration on a short or long term...
Race and ethnicity
Thesis - 3 pages - Social, moral & civic education
When one thinks about the word race, the first thing that comes to mind is skin color. Somewhat recently, it has been discovered that the term “race” may not be as relevant as we thought it was. In Actuality skin color has literally nothing to do with who we are as people...
Case of the Nickel Company
Case study - 29 pages - Business strategy
Like women, men are increasingly aware of the importance of their bodies and their image. According to the reports in 1995, 65% of men thought that, it is "important to take care of their skin” and it was seen that, 19% of men used their partner's skin care...
'Black like me' by John Howard Griffin
Thesis - 5 pages - Literature
'Black Like Me' is the account of the experiences of a white man, the author, who considered himself an expert in ‘race relations', but who had no real experience of how black people lived, so decided to change his skin pigmentation and travel in the South as a black man....
The popular Culture of Albinism
Case study - 2 pages - Educational studies
Albinism is a skin condition present at birth and passed on from the parents to the offspring. It is a condition resulting from a significant reduction or absence of pigmentations in the skin, hair, and eyes. Individuals with this condition are fair-skinned and fair-haired most...
Evaluation of the plan of Employee Stock Option of L'Oreal Group
Case study - 18 pages - Finance
The L'Oreal group was initially started in 1909 in a small family business, and initiated its IPO on October 8, 1963. Held by the Bettencourt family to the tune of 27.5% and 26.4% by Nestle, the group is now a component of the CAC 40. As a world leader in cosmetics, L'Oreal has a...
Environmental issues affecting beauty salon in the international arena
Case study - 2 pages - Educational studies
The beauty industry has been drastically growing and spreading into various countries around the world. In the United States, the industry has proven to be a recession-proof industry that has not been affected by the economic recession. A beauty salon is a component of the beauty industry that...
Estee Lauder Companies, Inc. -Creating Fashion for the world
Market study - 7 pages - Business strategy
"The Estee Lauder Companies Inc. (Estee Lauder) is one of the leading manufacturers and marketers of fragrance, skin care, makeup and hair care products in the world. The group employs more than 31000 professionals in the fields of R&D, marketing, finance, retailing, etc. The...
An analysis of "As Nature Made Him" by John Colapinto
Book review - 2 pages - Literature
There are many different ways to be uncomfortable in one's own skin. Each individual is never satisfied with their appearance, or some other aspect of their everyday lives, like their jobs. However, there are many cases where people are so unsatisfied in their own skin that they...
Neuroimmunology
Essay - 8 pages - Biology
Human skin consists of a sophisticated network of nerve fibers and specialized sensory structures to transduce sensations of touch, vibration, temperature, and pain. Nerve fibers have dual functions: to transmit afferent sensory impulses to the central nervous system and to secrete...
The strategy of L'Oreal
Thesis - 28 pages - Business strategy
L'Oreal was founded in 1907 by a French chemist Eugene Schueller. The latter developed a synthetic product, called Halo, for dyeing hair. He then created his own products, and manufactured and marketed them with Parisian hairdressers.In 1909, after filing the patents for future group...
Management report: The Clarins group
Case study - 16 pages - Management
In 1954, Jacques Courting opened beauty salons in France under the name of Clarins. To complement the activities of these institutions and to benefit all women with his long experience, Jacques Courting decided to create effective products to be used at home in the early 1960s. The team included...
Strategy analysis of Henkel and L'Oreal
Case study - 25 pages - Business strategy
In this study we chose to concentrate on the cosmetics market. Why? It is a market that reaches to us all, with a more enunciated attraction for some people. In fact, the cosmetics market covers a wide range of products related to health and beauty like hair care, skin care,...
Analysis of the care product market for men
Case study - 5 pages - Services marketing
Introduction The first cosmetics product for men was developed in 1985 at the laboratory of Biotherm. L'Oreal was 17 years ahead of its main competitors (such as Vichy and Clarins) when it launched first products for men accompanied by the revolutionary slogan: "Men have skin, this is...
Case-Based Learning - Sepsis
Case study - 3 pages - Medical studies
A 34-year-old nursery schoolteacher at 34 weeks' gestation contacted her community midwife complaining of a sore throat, feeling shivery and achy skin to 'flu-like' symptoms. She also reported nausea, vomiting, abdominal pain and generally feeling unwell. The midwife arranged...
The expansion of L'Oreal in China
Case study - 15 pages - Business strategy
This report examines the position of L'Oreal in the cosmetics industry, in order to examine a possible expansion in China, which is best suited for an overseas expansion through Direct Investment. In compiling this report, the first part will be about the position of L'Oreal within the cosmetics...
Prevalence and Health Impacts of Vitamin D Deficiency Among Young African American Children in the United Kingdom: A Systematic Review
Dissertation - 3 pages - Medical studies
Vitamin D is one of the essential nutrients for a child's average growth. It exerts a significant influence on bone mineralization and immune responses. Despite being an essential nutrient, its deficiency is predominantly worldwide, leading to an alarming public health issue. Also, studies...
Analysis of L'Occitane
Essay - 3 pages - Services marketing
The website of the company L'Occitane offers extensive information and allows us to go through the products offered with two tabs: "Categories" and "by ingredients". Each of these tabs are futher broken down into body parts (eg. face) that specializes in the area, the skin type...
Market research: L'Oreal
Case study - 83 pages - Services marketing
The market potential represents the number of persons likely to consume in a given geographic area. The market potential for the cosmetic brand L'Oreal extends to the entire world population, since the number of countries where its products are distributed and the number of segments available to...
Masks and costumes in Ancient Greek Theater
Essay - 4 pages - Film studies
Ancient Greek theater has long been of interest to many historians and theater enthusiasts alike. Perhaps one of the most intriguing aspects of Greek theater is the masks used by all actors, made even more intriguing because little is known about them. Although history can tell us masks existed...
Is ethno marketing both moral and useful?
Case study - 29 pages - Services marketing
I.1.A What is an ethnic group? The expression “Ethno-marketing” is frequently perceived bad. The term “ethnic” only refers to a racial concept and to skin color for a lot of people. This conception is clearly not neutral in the European market. So, it is essential to...
