Middle East Communication: indigenous advertisements to a local country or region (2006)
Case study - 7 pages - Communication
The Middle East region is booming and is now the second fastest growth area in the world after China. Political and economic reforms across the region provide a new dynamic business atmosphere where consumer demand and consumption is on the rise. High oil revenues coupled with low interest...
Analysis of advertisements techniques
Case study - 4 pages - Medias&communication marketing
Advertisers use every possible means and techniques to sell all kinds of products, from the cheapest to the most expensive ones, from the most to the least useful. When making an advertisement they make sure that their product will be attractive, desirable, and that it will create the need...
Analysis and comparison of the advertisements of Gucci and Donna Karan (DKNY)
Case study - 6 pages - Luxury marketing
Gucci benefits from a high level of awareness and a prestigious status all over the world. This aspect made it a global status symbol. Donna Karan International, designs, manufactures and sells clothes under the name of 4 brands: Donna Karan New York, DKNY, DKNY Jeans and DKNY Active. Donna Karan...
Comparing two advertisements: "Got milk?"
Thesis - 4 pages - Services marketing
The first advertisement that I have chosen was found in an issue of teen people magazine. This magazine is geared toward teenagers and young adults, around the age of 13-20. The advertisement itself depicts a famous young singer, Fefe Dobson, jumping with a microphone. The...
The impact of television advertisement on children
Essay - 5 pages - Television
The average child is exposed to more than 40,000 television commercials a year. My focus is devoted primarily to the examination of television advertising for three reasons. Firstly, marketers who seek children for commercial purposes rely primarily on television because it is the easiest and...
Analysing the advertisements of Adidas and Reebok
Case study - 13 pages - Sport marketing
This document presents the advertisement campaigns of Reebok and Adidas. Perhaps the most important reason for choosing these brands is that both companies target the same segment of the sportswear market; they aim to sell their products to young, urban and modern followers of fashion and...
Creative Advertising Impact on User Engagement
Dissertation - 21 pages - Digital & e-marketing
This study examines the effects of creative advertising on user engagement, memorability, and purchase intention compared to traditional advertisements on social media.
The Use of Animal Imagery in Marketing Strategy
Thesis - 53 pages - Marketing theories
Nowadays, the use of animal imagery is all around us. Every day we are exposed to animals that are used by advertisers to assist in promoting brands and products. They are used in a variety of ways, for example as advertisements, logos, brand names, mascots, and so on. The present study...
Exploring Gen Z's perception of social media: the line between intrusiveness and engagement
Thesis - 24 pages - Sociology & social sciences
We live in an era that is marked by the omnipresence of social media and it is irrefutable that over the past few decades, social media advertising has undergone a profound transformative evolution. Generation Z (Gen Z), often considered to be the first generation that has been brought up in an...
Advertising, Sales Promotion and Retailing
Course material - 6 pages - Communication
Sales promotion is an essential feature of modern business. It consists of all the activities used by firms to maintain and increase their sales. If companies want to be successful, then they must make potential customers aware of what they sell. Also, they must provide reasons for customers to...
Organizational Behavioural Management - Assistant project manager for the launch and management of a brick factory at LOME BETON
Internship report - 25 pages - Management
From February 28 to August 28, 2023, I was an intern at LOME BETON in Lomé, Togo. This internship, which I did as part of my third year at EM Lyon, enabled me to discover how a company works, develop my skills and refine my career plan. The company specializes in setting up construction projects...
International Advertising
Case study - 6 pages - International marketing
According to Assael (1987), culture refers to the set of norms, beliefs and habits acquired in a social environment and which determine the patterns of behavior common to all individuals. It includes rituals, heroes, values, religion, language, history and education of a given human community....
Best Fit and Best Practice Approaches in Strategic HRM
Case study - 9 pages - Human resources
The idea of an institution may mean different concepts to different people depending on the underlying professional and academic orientation. Nonetheless, the idea of an institution may get perceived as a discipline that involves regulations, politics, public administration, psychology, and...
The Role of an Assistant Company Secretary - Finastra USA Corporation
Essay - 4 pages - Management
This paper aims to provide an experiential look into the role of an assistant company secretary at Finastra USA Corporation, one of the top global financial technology companies. The selected job is a significant role aimed at providing the Company Secretary, who is responsible for the...
Elderly Fashion
Market study - 9 pages - Fashion and ready to wear marketing
This document contains a presentation tackling the elerdly in fashion.
Gender Commercial Analysis- Examples of Gender bias and stereotypes in television adverts
Case study - 2 pages - Educational studies
The main purpose of advertisements is to make people change their behavior. In many cases, people are influenced by the model because they aspire to have the same trends. Therefore, the presentation of commercials tells an interesting story about gender roles in popular culture. Due to the...
Corporate strategy - The example of Danone
Case study - 10 pages - Distribution marketing
Danone is an international company; they are known as a "multinational" dedicated to food products. The company is now internationally recognized for its products and is listed on the Paris Stock Exchange in the CAC 40 category. The company is present in more than 120 countries around the world,...
Selling and Advertising
Tutorials/exercises - 1 pages - Linguistics & languages
"We could become more aware of what we can do to help people. Indeed, there are still many people who need help around the world, for various reasons, and we could learn how each of us can do small things to help them."
How Can a Smartphone Application Generate Money?
Presentation - 1 pages - Digital & e-marketing
NiteLife® is an application I would like to develop for a broad array of smartphone operative systems. The app would mainly be targeted towards tourists and allow them to find all the nighttime entertainment venues in a certain range, such as nightclubs, bars, exhibition halls and theaters.
Mouthwash: International Market Description
Market study - 2 pages - Marketing theories
This slideshow presents a short study of the mouthwash market.
The Pepsi & Kendall Jenner Ad Fail
Case study - 1 pages - Communication
In an ad published in 2017, Pepsi illustrates Kendall Jenner, quitting a photoshoot to take part in a manifestation. The climax of the ad occurs when Kendall Jenner gives a Pepsi can to a policeman, illustrating their support with the manifestation. The portrayal has been criticized for its...
The idea and history behind Google
Essay - 5 pages - Management
Google, a multibillion dollar company that has changed the way the world searches for information, had a very humble beginning. What started out as merely a great idea for a new algorithm eventually transformed into a complex and extremely sophisticated system for ranking pages and making...
Impact of digital marketing
Dissertation - 4 pages - Digital & e-marketing
In recent years we have witnessed a change in society, which has radically transformed the buying habits of consumers and, even more so, the marketing strategies of brands and companies. The new generations are called ultra-connected and can now hardly do without an internet connection and even...
How is the cosmetic marketing depicted based on culture?
Dissertation - 94 pages - Luxury marketing
For ages, in depth analyses address the cultural issue worldwide. A key consideration for marketing managers is recognizing that cultures are based upon different assumptions about the way societies should do things. A set of criteria underlined over this paper maintains the controversy between...
A look at the consumer response to creativity in advertising
Dissertation - 56 pages - Services marketing
This chapter will provide an outline of the topics that will be covered in this proposal. It will briefly give an overview of the proposed research topic and acknowledge the importance of this study. Next, the literature review and the methodology chapters will be summarized. This will give a...
Evaluation of print media as a medium of advertising with respect to consumers and advertisers
Dissertation - 46 pages - Services marketing
The topic Evaluation of print media as a medium of advertising with respect to consumers and advertisers is one of the best topics, which focuses on the print media sector as one of the means of providing services to the society that carries the idea or message of the marketer to the masses....
Why and how to use a shock image in an advertising campaign?
Essay - 17 pages - Communication
In the present society, advertising has become inevitable. It's quite impossible to stay more than 2 minutes without seeing or hearing an ad somewhere. Even at home, we're not anymore protected with the ads in our mail box, adds on the radio, the spams on the Internet and Televisions....
How language in advertising has changed over the decades
Case study - 5 pages - Services marketing
Like ball players with their bats, or librarians with their books, advertisers look to a versatile collection of contrivances for seducing an audience. Advertisers look to words and language as their way of capturing the attention, and hopefully the dollar of those who are exposed to it. The way...
Advertising - An overview
Thesis - 27 pages - Services marketing
Advertising is one of the largest generators of revenue in the world economy. Yet it remains enigmatic to a large section of people. It is akin to dream selling for some. For others it is a sheer waste of money. Whatever the perception, advertising in India as anywhere else continues to mesmerize...
Effectiveness of online advertising
Tutorials/exercises - 28 pages - Business strategy
Internet is fast emerging as a powerful medium of advertising in the new millennium. With the number of Internet users increasing manifold, the new medium is viewed as the advertiser's dream. The Internet is the fastest growing medium in the 2000's with millions of users and an average...
