Joseph Stalin's iron grip
Thesis - 3 pages - International relations
With World War II beginning to affect the entire globe, the Soviet Union has found itself within the center of attention. Going all the way back to January of 1933 when Hitler comes into power in Germany, a theme of discontent begins with his actions of re-armoring the nation: ultimately an...
e-business in the development of Interflora - Case study
Case study - 11 pages - Services marketing
Our study will focus on Interflora with respect to the French market. The French website will have interface with all other region based Interflora websites throughout the world, so as to ensure prompt and efficient global deliveries. Interflora is the largest flower delivery company by which...
Strategic plan: "L´Oréal"
Case study - 26 pages - Business strategy
L'OREAL, a world leader in cosmetics, started as a family business. It was founded in 1909, by the chemist Eugene Schueller, who manufactured and sold hair dye to hairdressers. The spirit and values attached to them are the basis of the group, and enable it to dominate the cosmetics market....
The new European Union members and the euro : advantages and disadvantadges of joining the euro, an assessment
Essay - 13 pages - European union
Over the last few years, twelve countries, the Czech Republic, Estonia, Hungary, Latvia, Lithuania, Malta, Cyprus, Poland, Slovakia, and Slovenia in 2004, and Bulgaria and Romania in 2007, joined the European Union. This came as the result of a long political process, followed by the fall of the...
Sales Promotion of Red Bull in France and China
Case study - 14 pages - Services marketing
It seems interesting to analyse Red Bull, as the company uses unique methods of marketing. The brand relies on buzz marketing and word of mouth. The company, which is already established in 144 countries worldwide, launched its famous beverage in France. Most of Red Bull consumers are young...
Company analysis: The case of Red Bull
Case study - 4 pages - Services marketing
Nowadays, who doesn't know Red Bull? This firm is famous thanks to the unique taste of its drinks, its blue and silver cans and also the ingredients chosen for the drinks. This energy drink is composed of taurine which has bile of bulls; the current issue is that everybody doesn't really know...
