CSR in Logistics: CEVA Logistics' Approach
Dissertation - 3 pages - Corporate social responsibility
This document examines the role of Corporate Social Responsibility in the logistics sector, focusing on CEVA Logistics' strategies for reducing carbon footprint and achieving carbon neutrality by 2050.
Apple: Ethics and Sustainable Development
Case study - 5 pages - Brand management
"The planet is not waiting. Neither do we.", "Products that consume so little energy is not common", "Investing in nature to offset our emissions should be expected", "Our business is carbon neutral, and by 2030, all our products will be too". Recently, Apple, the world's largest...
Extra-financial analysis of the LVMH Group
Case study - 15 pages - Business strategy
This presentation offers an extra-financial analysis of a group with a global footprint: LVMH.
Policy proposal: HydroBuses
Case study - 4 pages - Ecology & environment
The following policy proposal seeks to reduce GHG emissions through the introduction and implementation of a hydrogen powered fuel cell bus in a small municipal transit system. Implementation on the small scale would reduce financial risks since the initial investment costs would be significantly...
Is green marketing a real commitment to the environment or just a trend?
Dissertation - 37 pages - Green marketing
Environmental sustainability has become one of the major challenges of the 21st century. As the consequences of climate change and resource depletion become increasingly apparent, consumers and businesses are being forced to rethink their relationship with the planet. This shift in perspective...
Pepsi - UK
Market study - 10 pages - Business strategy
Caleb Bradham, who was a pharmacist, found the Pepsi-Cola in 1898 in New Bern, North Carolina. It was initially known as "Brad's Drink" and later named Pepsi-Cola in 1903. Pepsi-Cola started its sale in UK in 1953 and ever since there is no looking back. In the United Kingdom, it has grown to...
British Airways - Global Operations
Market study - 7 pages - Business strategy
British Airways (BA), a flagship carrier airline in the UK, was created in 1974 and is headquartered in Waterside. It was privatized in February 1987 and is the largest airline in the UK based on fleet size, international destinations and international flights. BA's - British Airways World...
Green & Sustainable IT
Case study - 4 pages - Digital & e-marketing
Green computing, also known as green IT, has gained recognition and support from various stakeholders in the world, including governments, businesses, and consumers. Many governments around the world have implemented policies and regulations to encourage the adoption of green computing practices,...
British Petroleum: The Global Oil Giant
Market study - 7 pages - Business strategy
BP, or, British Petroleum as the world knows it, is one of the giants in the oil industry. Initially known as the Anglo-Iranian oil company, BP took on the name of British Petroleum in 1954. Apart from selling fuel and lubricants for transportation, BP also provides petrochemicals and energy in...
IKEA UK : Study on the journey of the company in UK Market
Market study - 10 pages - Business strategy
"IKEA arrived in UK in the late 80's and it is said that with the exception of Abba and Volvo, this is perhaps the third most predominant area where Sweden left its mark. It opened its first store in UK at Warrington, in 1987. Unlike other international brands which target the capital for opening...
Sustainable development
Presentation - 19 pages - Educational studies
Integrate the sustainable development into our businesses HSBC takes into account social and environmental criteria in financing project. Application: HSBC encourages investment towards the sober industries in carbon - sustainable transport, renewable energies, water treatment and waste...
Strategic Development and Market Entry Plan - Green Gold
Case study - 8 pages - Green marketing
Among many different competitors, Green Gold Limited puts its focus on producing a renewable energy source, Dimethyl Ether (DME), which is an outstanding ecologically friendly product that substitutes the traditional LPG. Since 2020, Green Gold has set its strategic alignment towards precise...
Transportation and Retail Industries - The Sustainability Issue
Essay - 4 pages - Green marketing
Sustainability in global industries is a very important subject to focus on. All of these industries are facing different sustainability-related problems and challenges that they need to overcome to protect the planet for future generations. As part of the problems, we can find greenhouse-gas...
Company Study Report - Uniqlo
Case study - 15 pages - Fashion and ready to wear marketing
Uniqlo, far from being the stereotype of yet another textile brand in the world, has distinguished itself. It is now the fastest growing brand in Europe and is able to compete with the giants in its field, with its 3,500 shops worldwide. To achieve such a result, the company applies a new kind of...
Food and Sustainability
Case study - 13 pages - Educational studies
In the early 1990s, the phrase sustainability came out as a concept meant to lower the environmental human footprint. It was seen as an approach of seeing to it that there is conservation of natural resources for future use. The concept only picked momentum after few years due to public...
Limited perspectives for electric cars: Auto industry facing new challenges - publié le 07/03/2011
Case study - 12 pages - Business strategy
The Earth is warming up. This assessment has been highlighted by numerous scientists for several decades and is currently one of the main concerns all around the world. Even if the causes are not objectively acknowledged, the fact is unquestionable: During the 20th century, the average...
Limited perspectives for electric cars: Auto industry facing new challenges
Case study - 12 pages - Business strategy
The Earth is warming up. This assessment has been highlighted by numerous scientists for several decades and is currently one of the main concerns all around the world. Even if the causes are not objectively acknowledged, the fact is unquestionable: During the 20th century, the average...
Supply Chain Management & Sustainability - No-Nail Boxes
Case study - 9 pages - Business strategy
Established in 1961, No-Nail Boxes is a non-listed SME specializing in collapsible recyclable boxes made of wood, plywood and steel. Through a perfect harmony between artisanal expertise and modern production processes, the company has always been responsive to changing market demand. From its...
Renewable Energy and the Hotel Industry: A Perfect Fit?
Case study - 27 pages - Psychology
Renewable energy is one of the fastest growing sectors in today's energy market. Energy from solar, wind, hydro power, tidal energy and biomass sources is being harnessed to provide energy that is both environmentally friendly and secure from the fluctuations of the international fossil fuel...
SOLAR-CAL Company
Case study - 17 pages - Business strategy
Solar energy is a market that has been growing for the better part of twenty years. Japan, Germany, and the United States account for more than three quarters of solar panels installed in the world. These countries are at the forefront of this paradigm shift to alternative energy. With very...
Integrated product development for Dairy Products
Thesis - 69 pages - Business strategy
This report details the work of a consultant team who were recruited to advise a Danish milk producer on how to fulfil their strategy plan. The strategy plan entitled 'Milk, cream and yogurt' was created by DanMilk in order to increase their market share of yogurt products. They wish to...
Territorial climate and energy plan (PCET)
Worksheets - 4 pages - Ecology & environment
A territorial climate and energy plan (PCET) is a territorial sustainable development project whose purpose is the fight against climate change and the adaptation of the territory. The PCET therefore aims to mitigate/reduce greenhouse gas (GHG) emissions to limit territory on climate change as...
A ban on combustion engines in favor of electric motors: is 2035 too ambitious a deadline?
Dissertation - 29 pages - European union
The purpose of this work is to study the consequences of the EU's 2022 agreement on the end of combustion engines in new cars from 2035. Indeed, in the midst of an environmental crisis marked by global warming and following the 2015 Paris agreements, consecutive to COP 21, the EU launched a...
Corporate Strategy - Megabrew: Creating an Undisputed Global Brewing Champion?
Case study - 29 pages - Business strategy
In the case study "Megabrew", "Creating an Undisputed Global Brewing Champion?" as the subtitle, the significant characters of the mergers and the acquisitions are explored within the context of the brewing industry. From a strategic point of view, this evaluation reviews megabrews using...
The TNT Group and its Sustainable Development: Strategy and Financial Analysis
Thesis - 55 pages - Business strategy
For many years, TNT has been communicating actively about social values and its social commitments, and neglecting to talk about its trade and transportation. Thus, the group seems to incorporate the concept of sustainable development in its business fundamentals. However, is this just a desire...
Gucci International
Market study - 7 pages - Business strategy
The first thing that comes to one's mind on hearing the word "Gucci" is likely to be the double-G motif on a Gucci leather handbag or a wallet. This logo, coupled with the bold red and green bands on suitcases, satchel, wallets, and bags, has become one of the most copied trademarks in the...
European integration process and its influence for business: Case of Danone - publié le 21/10/2011
Thesis - 18 pages - Business strategy
Within the last decades, globalization has changed the face of the world with a shift from ‘nationalism and protectionism' to the idea of a ‘global village'. A new world economic order emerged and the regional and multinational trade agreements and free trade areas played a key role in...
European integration process and its influence for business: Case of Danone
Thesis - 18 pages - Business strategy
Within the last decades, globalization has changed the face of the world with a shift from ‘nationalism and protectionism' to the idea of a ‘global village'. A new world economic order emerged and the regional and multinational trade agreements and free trade areas played a key role in...
Diesel - A study on its Global Operations
Market study - 7 pages - Business strategy
Diesel has been a brand that has been synonymous with fashion over the years. It is basically an Italian design company that is based out of Breganza (Italy), but has its market presence throughout the world. It has redefined the meaning of fashion aiming the generations of youngsters. The...
Diesel - redefining fashion for the US
Market study - 10 pages - Business strategy
Diesel has been redefining the world of fashion in the American market for quite sometime now. The entry of Diesel into the United States of America was a bit late when compared to its entry into the other peripheral markets. This can be attributed to the fact that the USA (United States of...
