Caroll in China: strategic marketing plan
Case study - 22 pages - Services marketing
With an economic growth of nearly 10%, China looks very attractive to a lot of companies today. The emergence of a strong middle class characterized by a high purchasing power makes opportunities plentiful. However, China's huge market is much more complex and specific than...
Why does the U.S. government keep urging China to revalue its currency?
Tutorials/exercises - 6 pages - Finance
On September 23, 2010, President Obama increased pressure on China to immediately revalue its currency, devoting most of a two-hour meeting with China's prime minister Wen Jiabao to the issue and sending the message if 'the Chinese don't take actions, we have other means of...
The impact of the Beijing Olympic Games in China
Dissertation - 52 pages - International relations
In 2001, a historic decision was taken. Indeed, the International Olympic Committee (IOC) allowed the organization of the Olympic Games (OG) in China, and entrusted it especially to the city of Beijing. The challenges were big for China, because it was an opportunity to open up to...
The market for French luxury goods in China
Thesis - 19 pages - Economy general
With a growth of 9.5% per year, the Chinese economy is experiencing a period of unprecedented economic success. This success is accompanied by a dramatic increase in the purchasing power of part of the Chinese population. Therefore, the Chinese market is becoming increasingly demanding for luxury...
The future of China in a global context
Thesis - 4 pages - Economy general
The People's Republic of China, more commonly known as China is over 9.6 million square kilometers and accounts for more than one fifth of the global population. China is also a demographic giant as this country has more than 1.3 billion people. Beijing, the capital of...
Starbucks Coffee in China
Case study - 13 pages - Economy general
Because of the globalization phenomenon, people living in emerging countries have new expectations and needs. That's why big companies are developing their offers on the global scale in order to tempt these potential customers, increase their recognition and gain market shares. However,...
China, the 'auto'-mobile zone
Thesis - 10 pages - Economy general
China has long been regarded as the land of the bicycle. This Asian country is now a new Eldorado for the automotive industry. In 2005, China became the third largest producer of cars after the U.S. and Japan, and the fourth largest market in the worldwide vehicle sales. Within a...
The place of guanxi in the modern Chinese society and impact on management processes within China and also on international business relations with China
Dissertation - 77 pages - Management
China is a unique country that places personal relationships above any other aspect of life. The guanxi is a famous relationship aspect of China, and with the recent interest from the whole world concerning China and its expansion, it is interesting to study the importance of...
To what extent was China a unified country in the early imperial period (Qin through Tang)?
Essay - 4 pages - Ancient history
To a large extent, China can be considered as a dramatically diverse country. Firstly, while its physical boundaries were constantly changing throughout its history, its territory remained constantly perceived as a juxtaposition of contrasting environments. Moreover, since the evolution of...
Case study: eBay in China
Case study - 6 pages - Business strategy
The proposed case deals with the eBay Company's plan to expand its activity to China. eBay is a US company offering e-commerce, e-payments and internet communication services globally. It was founded in 1995 in California. eBay is the international online market place enabling trade on a...
Analysis of Carrefour's failures and success (citing the example of China and Mexico)
Thesis - 12 pages - Business strategy
‘Carrefour', which means ‘Crossroads' in French, is an international hypermarket chain headquartered in Levallois-Perret. A year after its conception in 1959, its first supermarket was opened in Annecy in Haute-Savoie. Today, in the large distribution sector, the Carrefour group is the...
The car industry in China (2008)
Thesis - 32 pages - Economy general
In the current context of significant economic growth of China, with 2008 being a year when Beijing hosted the Olympic Games, it seems wise to focus on the country. Indeed, it officially aims to give way to a spirit of conviviality around sports, but does not forget to attract as many...
Counterfeiting in China: A global crisis
Thesis - 25 pages - Economy general
Counterfeiting now represents 5% of world trade and is a growing business especially in the recent years. China has its share of responsibility in this phenomenon. China is now regarded as the leading counterfeiter in the world despite the fact that the figures may not be accurate...
What you should know to negotiate in China
Essay - 31 pages - Management
China, like India, is more than a country. China is a civilization. The development of China has not only affected its own population, but has also affected people in the other parts of the world. To better understand this development, its beginning and where it can be...
The luxury market in China: An overview
Thesis - 7 pages - Services marketing
China's economic market is developing at a rapid speed and shows great potential to attract the foreign investors. The increase in the purchasing power of its inhabitants is the main factor motivating the French luxury brands to sell their products in the international market (9.6millions...
Design a Marketing Plan for the French 'fashion house' Caroll who are aiming to enter the growing 'middle market' in China
Dissertation - 12 pages - Services marketing
The following paper is dedicated to design a marketing plan for the French ‘fashion house' Caroll in China. In the past decade this country has been going through large transformations which permits new entrants to respond to new needs, wants and demands. First of all, several figures...
Cross Cultural issues: Airbus moving to China
Case study - 8 pages - Management
This paper will talk about Airbus and what kind of cultural issues it would face if the company decided to move its manufacturing unit to China. Firstly, I will describe the French way of doing business to establish the points where the company needs to make efforts to change. I will...
Automotive industry: China
Thesis - 25 pages - Business strategy
In China, the government does not offer premiums to the purchasers of new cars contrary to the US government or to other European governments. Massive infrastructure investments have been realized by the Chinese government to accompany this development. With more than 2 million km of...
China: A cash cow for the European investors
Thesis - 5 pages - Business strategy
In today's world, where everyone's main goal is to make maximum profits, China is at the heart of the economic debate. It attracts more European investors than the United States and has become the sixth largest economy in the world. In addition to the excitement that drives the Chinese is...
Marketing plan for the French fashion house 'Caroll' who are aiming to enter the growing 'middle market' in China
Market study - 16 pages - Services marketing
To build a marketing plan, this is necessary to understand the business we are talking about. In this document, we will present recommendations to the Caroll brand, which will help expand its clothing business in China to target the middle market. Thanks to the different tools and matrices...
Business plan for the start-up of a clothes shop in China: Frenchy
Business plan - 21 pages - Services marketing
We are going to launch a new brand in the most famous emerging market in the world: China. The concept is to launch a semi-luxury clothing company with the brand name ‘Frenchy'. Our objectives are very simple; we want to open a French clothing shop in China, because this...
Are the migrant workers competing with locals in China's urban labour market?
Essay - 5 pages - Economy general
At the end of the 1970s, the Communist Party of China (CPC) acknowledged that planned economy had not managed to increase the Chinese standards of living. Consequently, it started to reform the economic system in order to modernize it. The labor market was also not been excluded from such...
Ethical analysis of the activities of the China National Petroleum Corporation (CNPC) in Sudan
Case study - 23 pages - Management
The China National Petroleum Corporation (CNPC) is a Chinese state-owned fuel-producing corporation. It is China's largest integrated oil and gas company. As of 2006, it was the second largest company in the world in terms of number of employees. CNPC holds proved to be...
Ebay's strategy in China: alliance or acquisition
Case study - 5 pages - Economy general
When we talk about business, especially e-business and major firms which are well established in this sector, we mostly end up talking about American companies, because most people consider America as ‘the land of opportunity'. I definitely agree with this, because majority of the well...
Comparison of HRM models in two different countries: France and China
Essay - 6 pages - Human resources
Raymond Miles introduced the term ?human resources' in 1965 after the evidence that human beings and human relations were changing in a professional environment. Human resources are considered as an ?umbrella' gathering several different approaches rather than a single theory. All these...
Intel corporation in China and contribution of social sciences in the adaptation of the sale of Intel products abroad
Case study - 3 pages - Business strategy
Intel Corporation is a US research center and an industrial manufacturer of integrated circuits. The group was founded in 1968 by Gordon Moore, Robert Noyce, and Andrew Grove, three PhDs in physics and chemistry, and specialists in digital electronics. Intel is short for Integrated Electronics....
Nike in China and Vietnam
Thesis - 3 pages - Business strategy
With China and Vietnam holding a majority of Nike's factories, production is being done at very low costs due to cheap labor. With poorly enforced labor laws, along with the law prohibiting workers from forming unions, it is very easy to find workers in these countries. Although they do...
Model of human impact: Automobile boom in Beijing, China
Thesis - 3 pages - Social, moral & civic education
Beijing, the capital of China, has been experiencing a massive increase in vehicle ownership over the past decade. It has become the world's second biggest car market, with 1,000 new vehicles on the street everyday. This trend is not only a problem in Beijing, but throughout...
Conflict in China, Tibet and Taiwan
Thesis - 2 pages - International relations
The conflicts between China, Tibet, and Taiwan have a long history, though the most recent issues between the areas stem from the effects of the Cultural Revolution and the expulsion of the nationalists from the country. When the communists came to power under the leadership of Mao, the...
Danone in China: How Danone developed a strategy to settle in the Chinese market
Case study - 20 pages - Services marketing
Danone is one of the leading international agro-alimentary companies in the world. The group wants to establish itself in the biggest market in the world: China. The problem confronting the group is to sort out the many cultural differences that prevent the group from developing its supply...
