PESTEL Analysis - Häagen-Dazs
Case study - 5 pages - Brand management
In the 1920s Reuben Mattus worked for his mother's ice-cream business, he would go around on a horse-drawn wagon in the streets of the Bronx, New York, selling ice cream and fruit ice pops. He continued to do this as the business expanded and in 1960, along with his wife Rose, they decided to...
SWOT Analysis - Magnum
Case study - 5 pages - Brand management
MAGNUM is a brand of premium ice cream and chocolate. The brand is owned by the UNILEVER group but forms a separate segment in the vast universe of the Dutch-British group. MAGNUM sells ice cream in tubs, on sticks, as well as in the form of individual frozen bites. The brand is positioned...
Consumer ethnocentrism and attitudes towards domestic and foreign markets
Thesis - 3 pages - Services marketing
We had asked a specialized group to read an article titled: “Consumer ethnocentrism and attitudes towards domestic and foreign markets” written by John J. Watson and Katrina Wright and summarize it later. The basis of this case study was to investigate the relationship between consumer...
Nestle Vs Cadbury: A comparison of the world market share
Thesis - 5 pages - Business strategy
The sweet, melting moments of chocolate and the lingering taste in the tongue are sure to leave everyone lost in their flavor. The lip-smacking cocoa, milk and nuts that go into some of the world's most preferred brands of chocolate-Nestle and Cadbury-have melted many hearts. With...
Global strategy and policy: Hershey's case study
Case study - 25 pages - Business strategy
The Hershey Company, the “largest [North American] producer of quality chocolate and sugar confectionary products,” as of December 2007, had approximately 11,000 full-time employees and almost 1,800 part-time employees worldwide. Today, their company boasts of approximately...
Analysis of Cadbury's marketing strategy
Tutorials/exercises - 18 pages - Business strategy
This paper examines the launch of Cadbury's Fuse Bar and delves into marketing strategy of Cadbury. I will analyze the chocolate market using two sources of information • Secondary data, which is using information someone already has found. For example the Cadbury website •...
Tribal marketing: the Nutella tribe
Case study - 32 pages - Services marketing
There is an increasing number of communities that bring together individuals around a shared passion of cycling, religion, and politics. They also possess a shared identity, gender, ethnicity, and lifestyle. Some groups are focused on an object of consumption as a product category like digital...
Marketing study of Nutella
Thesis - 8 pages - Services marketing
Nutella owes its origin to its name, "nut" as in the English walnut, with reference to the main ingredient used in making it originally and to which was added the Italian suffix "ella". This spread was developed in 1946 by Pietro Ferrero, and was called the Giandujot. This product has transcended...
Direct investment in Turkey (2006)
Essay - 11 pages - Economy general
We are currently investigating an investment proposal concerning the chocolate confectionery sector, in Turkey. Specifically the analysis concerns the chocolate tablets production. Below follows an explanation of the elements of the investment decision, the general aspects of the...
Development of the Eraclea brand in Ho-Re-Ca (Hotel-Restaurant-Cafe)
Case study - 43 pages - Services marketing
We are proud to present you our final report along with a presentation. Through our efforts, we won the opportunity to work and carry out a strategic project concerning Deotto Espresso System business which is on the verge of signing a contract with a famous Italian company Eraclea, which...
Strategic analysis of Ferrero
Case study - 7 pages - Business strategy
Chocolate confectionery accounts for 58% of the market value of French confectionery. It reaches a value of 2, 26 billion. Ferrero has a large market share of the chocolate confectionery market; approximately 22 % by value; but it does not dominate that market as much as it...
Changes in corporate identity: Importance of 'image makeover' to organizations
Internship report - 2 pages - Management
From the basic wholesaler on the corner of your street to the strong multinational chocolate factory Ferrero, every organization has its own identity. According to Van Riel and Balmer (1997), identity presents the company's competitive advantage by putting forward its individuality...
Marketing Case study: Minute Maid
Case study - 10 pages - Services marketing
Minute Maid is not a company that is new to the market. It was founded in 1940, but it was only during the war in 1945, that the success of Minute Maid orange juice began to be felt. The U.S. soldiers used it in high quantity and the company acquired some fame thanks to J.M Fox, who was leading...
Study of the international strategy of Nestlé
Case study - 5 pages - Business strategy
Today, consumers attach more importance to the quality of food they buy. Nestlé is one of those brands that have managed to gain the trust of consumers worldwide. How has this Swiss company from managed to enter the international market and succeed? What strategies did it adopt? I -...
The Nestlé group and its strategy
Case study - 8 pages - Business strategy
Liberalization of economies and the emergence of new countries have led the multinationals to adopt a more holistic approach. Companies in the food market have faced many upheavals, leading them to develop different strategies in order to respond better to the new consumer habits of the...
Financial statement of the Nestle group
Case study - 14 pages - Finance
A financial analysis aims to make an assessment of the financial position, market position and performance of a company in order to analyze the possible problems, make recommendations and to inform both the internal (staff, manager) and external stakeholders (investors, general public) of the...
Case study of Haribo
Case study - 23 pages - Services marketing
The confectionery sector is a highly competitive industry in which producers of candies must demonstrate great creativity and a keen sense of innovation to differentiate themselves from competitors. In 2002 this sector produced more than 212 000 tons of confectionery, which reflected an increase...
Analysis of marketing of the product of Nutella
Case study - 7 pages - Services marketing
Nutella dominates the market for chocolate spreads. It is mainly used for breakfast, snacks and sandwiches, but it may also be used in some desserts (fruit, pancakes. Despite a saturated market, it represents 89% of the total sales. In France it sells nearly 88 million tubs annually.Its...
Starbucks: Development strategy
Case study - 5 pages - Services marketing
Starbucks is a company that is active and popular in the coffee market. The name Starbucks is synonymous with the word coffee. The Company manages the production line from the choice of coffee, through roasting, until the sale of finished product in a cup. With more than 15,000 stores worldwide,...
Distribution analysis of Migros
Case study - 5 pages - Services marketing
Founded in 1925 by Gottlieb Duttweiler, Migros is a conglomerate of Swiss companies in the retail sector. Its head office is based in Zurich, Switzerland. Migros is the largest distribution company in Switzerland with 37% market share. It has over 81,600 employees and 2 million shareholders, and...
Market research: coffee market
Market study - 15 pages - Services marketing
Coffee is a product in the market generic hot drink. Roasted coffee is the first and largest segment of the market generic hot drinks with more than one billion turnover in 2002 in France carried out at the supermarket. Competition from other hot drinks (tea,herbal, blends,...
Marketing Strategies Helping UK Firms Achieve Competitive Advantage in Ghana
Case study - 15 pages - Educational studies
The participants of the survey were employees and managers of Cadbury Ghana Ltd and Nestle Ghana Ltd. We collected data from both companies to get a full overview of the cocoa industry in Ghana and challenges international firms need to face, due to the increased legislation. The two company...
Stage assistant intern: Cover letter
Sample letter - 1 pages - Film studies
I would like to apply for the position of Stage Assistant Intern. In the job requirements, you stated that the applicants must have “at least two years prior stage hand experience in the performing arts, or have taken High school/College level Stage Craft/Lighting/Sound classes, or possess...
Paradise Hermit Crab
Essay - 4 pages - Psychology
Everybody has their own idea of what paradise consists of. Freedom from the confines of the labor force, a tropical vacation with endless beaches and relaxing afternoon naps, a spending spree with no bill in sight, and streaming chocolate with an edible rowboat have all been described to...
Historical geography of the Salton Sea
Essay - 4 pages - Geography
Running a length of 35 miles, spanning a width of 15 miles and covering an area of 381 square miles, Salton Sea makes for the largest inland saline lake in the state of California. With a surface elevation of 227 feet below sea level, it is located 35 miles north of the California-Mexican border...
Distribution structure of Nestle
Thesis - 10 pages - Management
Properly planed distribution is always the quintessential factor when a company needs to reach its customers in all parts of the world therefore this paper will take a look at how the company Nestle distributes its products and where all does it face challenges and, finally, how it can counter...
The ITC group in a growing FMCG sector
Tutorials/exercises - 50 pages - Business strategy
Well-established distribution networks, intense competition between the organized and unorganized segments characterize the FMGC sector. It is expected to grow by over 60% by 2010. That will translate into an annual growth of 10% over a 5-year period. It has been estimated that FMCG sector will...
Ben & Jerry and Iceverks : Marketing strategy in Russia
Presentation - 20 pages - Services marketing
The Russian systems were undeveloped and inefficient and the Russian mafia has gained enormous power. For example, the company had to pay as much as 30% of their monthly profit for mafia protection. Russians in Moscow consume 170 tons of ice-cream per year and 98% of which is vanilla. When the...
Strawberry Homophobia
Thesis - 3 pages - Film studies
The 1993 film Fresa y Chocolate, directed by Tomás Gutiérrez Alea, exposes homophobia as a product of the double standard of the revolution and the lack of sexual education in Cuban society. The movie focuses on the relationship between Diego, a flamboyant gay older man that dedicates...
Analysis of Nespresso's targets
Case study - 4 pages - Services marketing
Nestle was built in 1866 by Henri Nestle, a pharmacist who developed baby food for babies who did not get their mother's milk. Nestle doubled its size during World War I. In the 1920s, Nestle expanded its range of products like chocolate that became its second activity after milk. Nestle...
