Business communication in Germany
Case study - 35 pages - Business strategy
With the globalization, companies are more and more called upon to communicate with each other, including abroad. Increasingly people are forced (either by choice or because of their profession) to go to work abroad, often in a country where they do not know codes, culture, language and...
Fram communication network - publié le 29/09/2010
Case study - 10 pages - Management
In the present hard competitive business environment, companies need to be increasingly flexible in order to react quickly to external threats. New technologies, such as Intranet networks development, propose new kind of organizations which answer this need perfectly. Intranet can be defined as a...
Marketing communication of Auchan
Case study - 8 pages - Communication
600 supermarkets, 300 hypermarkets and not less than 160,000 employees, is a brief summary of the winners of Auchan in the French market. This family business has been part of the French economy for over 40 years. This longevity can be explained by a sense of innovation and a constant attention...
Fram communication network
Case study - 10 pages - Management
In the present hard competitive business environment, companies need to be increasingly flexible in order to react quickly to external threats. New technologies, such as Intranet networks development, propose new kind of organizations which answer this need perfectly. Intranet can be defined as a...
Communication Process
Case study - 2 pages - Business strategy
Communication has been a humanistic function that has been present since the beginning of mankind. Communication is the process on how, we as human being share, and exchange information to each other. The way we communicate is not limited to information flow, but also expresses...
Comparative Analysis of Family Law Harmonization in the EU: Doctrinal Procedures and National Policy Interactions
Text commentary - 1 pages - Family law
Explore the intersection of politics and comparative family law through Fausto Caggià's 2018 study, examining how European Union efforts to harmonize family regulations impact national legal systems. This academic analysis delves into the dynamics of convergence and divergence in European...
Study of international communications strategy of Dove
Case study - 8 pages - Management
Dove is a brand of cosmetics and is now part of the Unilever group. The trademark logo of this company is a dove, whose stylized color often varies according to the advertising campaigns. The brand communicates significantly through the media especially establishes a close relationship with some...
The Internal Communication at Carrefour
Thesis - 7 pages - Management
Carrefour is the second largest global group in the retail sector with a turnover of 87 billion Euros in 2008. The Carrefour group includes firms, hypermarkets, supermarkets, hard discount stores, convenience stores (Shop, 8 a Huit) and online shopping sites (Ooshop). Through this document, we...
Air France : rapport de marketing et de communication (2006)
Case study - 37 pages - Services marketing
As part of the Marketing Communication project, a team comprising Antoine Cadoret, Nicholas Dawson, Charlotte Fouquet and Stephanie Mazel decided to conduct a study of the communication mix of a European leading airline company: Air France. The purpose of this project is to explore...
What is communication in terms of organizational behaviour?
Essay - 3 pages - Communication
In any organization, communication is a strategic activity and is not just used to inform about the company's goals and objectives. The role of communication within an organization is to share information about the strategic framework and knowledge, to facilitate exchanges...
Business communication: Miller Lite - publié le 16/01/2009
Essay - 9 pages - Services marketing
After many years without a strategy, Miller Brewing Company, the second largest brewer in America has to react. It is high time they developed a structured marketing plan to position Miller Lite as a reference in light beer segment. To achieve this mission, Miller Lite image has to change in...
Communication plan and media plan for APPLE
Case study - 2 pages - ICT marketing
In the current world of media and communications, Apple is a significant point of reference now. Its advertising campaigns for the iPod Nano, the MacBook Ecolo or even the parodies of PCs have their moment of glory every time. The communication appears to be studied in detail, so...
Advanced Communication Theory Midterm
Thesis - 8 pages - Psychology
Communication is an omnipresent concept that traverses all aspects of an individual's life. However, when asked exactly what communication encompasses or how to define it, even communication scholars are left perplexed or overwhelmed at the varying degrees of answers...
An analysis of the use of communication skills within a social practice setting
Essay - 6 pages - Psychology
In this essay I will attempt to analyse the use of communication skills within a practice setting. I will briefly acknowledge the six areas of skill studied in the communication module and analyse, in more detail, two of these areas; empathy and working with difference. I will...
L'Oreal: communication and advertising strategy - publié le 29/09/2010
Case study - 10 pages - Management
L'Oréal has been one of the most reputed brands in the cosmetics field. The brand has made its presence felt in more than 100 countries, thanks to its numerous acquisitions worldwide. With several brands in its kitty, L'Oréal has carved a niche for itself with its unique strategies and stands...
Communication plan and media plan for APPLE - published: 29/09/2010
Case study - 2 pages - Services marketing
In the current world of media and communications, Apple is a significant point of reference now. Its advertising campaigns for the iPod Nano, the MacBook Ecolo or even the parodies of PCs have their moment of glory every time. The communication appears to be studied in detail, so...
Redynamiser une marque sur le déclin en Ireland - la stratégie de communication de la compagnie Aer Lingus
Case study - 39 pages - Communication
Aer Lingus was founded by the Irish Government in April 1936 to provide air services to and from Ireland. In October 2006, it was floated the Irish and London Stock Exchanges. Today, the company is on another phase of it's cycle; with the economic downturn, the demand has fallen (graph below),...
L'Oreal: communication and advertising strategy
Case study - 10 pages - Communication
L'Oréal has been one of the most reputed brands in the cosmetics field. The brand has made its presence felt in more than 100 countries, thanks to its numerous acquisitions worldwide. With several brands in its kitty, L'Oréal has carved a niche for itself with its unique strategies and stands...
Business communication: Miller Lite
Case study - 12 pages - Communication
After many years without a strategy, Miller Brewing Company, the second largest brewer in America has to react. It is high time they developed a structured marketing plan to position Miller Lite as a reference in light beer segment. To achieve this mission, Miller Lite image has to change in...
Bilingualism and product policy in Canada
Thesis - 8 pages - International relations
During my two-month internship in Canada, I had the opportunity to work for the company Yantama Services. It is an international transport and consulting company. The company is located specifically in Hamilton, Ontario, in which I had attempted to adapt and commercialize an innovative product on...
Decathlon: A Competitive and strategic study to develop recommendations to establish a specific communication in the bicycle market for women and children
Case study - 39 pages - Business strategy
Michael Leclercq established Decathlon in France in 1976. Decathlon was the first mass producer of sports equipment and caters to all a sportsman's needs whether he is an athlete or just a sports enthusiast. Decathlon is the leading innovator, producer and retailer of a broad range of sports...
An Overview of Mental Health Policy in Hong Kong
Essay - 3 pages - Sociology & social sciences
Mental health services in Hong Kong are criticized so much and are viewed to be inefficient compared to other Asian countries like Singapore, Taiwan, Japan and South Korea. People in Hong Kong suffer different types of mental disorders like anxiety disorders, personality disorders and depressive...
The policy of the United States against the Afghan crisis
Dissertation - 21 pages - International relations
At the time of writing this dissertation, a native of Dubuque American soldier has died in Afghanistan. This brings the number of soldiers killed to 1747, and the statistics continue to increase. Afghanistan is geographically situated in Asia; it shares the biggest part of its borders with...
How do organic cosmetics currently communicate on their products? How may they improve the current communication? How the green marketing can improve this communication?
Case study - 45 pages - Medias&communication marketing
This is a research which will be conducted on Bio Cosmetic products and marketing of these products. To elaborate further, the objective of this research is to demonstrate that a company can sell better products (i.e. nature free organic cosmetics) with the help of good marketing concepts and the...
Water policy in European Union
Essay - 16 pages - European union
Until the XXIst century, environment has always been set aside. It is true that before the industrial age, humans had no real impact on it. Thus, the question has appeared later when the governments of developed countries started to see the future consequences of the damage caused by our...
"In the last resort, states with classical military forces prevail": How does the realist theory contribute to foreign policy? - publié le 17/05/2009
Thesis - 6 pages - International relations
The theory is mainly a tool for the study of International Relations. It allows for the building of a conceptual framework upon which the events of world politics are analyzed. Theory provides with models that help unravel the mechanisms at work in the international system. Each theory is like a...
The implementation of EU Policy within the third pillar in the Netherlands
Course material - 26 pages - European union
The treaty of Maastricht has established European Citizenship, increased the authority of the European Parliament and helped the European and Monetary Union to start. Than EEC changed to European Communities (EC). The Police and Judicial Co-operation in Criminal Matters correspond to the third...
The limits of the European neighborhood policy - publié le 11/05/2009
Thesis - 6 pages - European union
After the last European enlargement on 1st May 2004, the European Union got new neighbors, mainly in the East but a few also in the Middle East. But the neighbors do not all have the same juridical status. For some of them inclusion is already on its way, like for Romania and Bulgaria who signed...
Child labor in India: Assessing the efficiency of legal tools and governmental policy
Case study - 19 pages - Educational studies
Child labor is a widely condemned practice which can have staggering effects on the health and wellbeing of children, as it can often involve toiling in mines or quarries, being exposed to harmful chemical substances, or sitting and standing for long hours in dreadful conditions. In response to...
A critique of dividend policy of UK firms
Dissertation - 10 pages - Economy general
The times are changing for both business managers and investors. Probably the most important task for business managers today is the effective management of the company's portfolio of resources, and identifying, implementing and managing a strategy to leverage these resources to achieve...
