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Theme : Competitive advantage

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24 mars 2015
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Competitive Advantage in business: Organizational Structures value

Case study - 3 pages - Business strategy

The firm (organization) is an entity that exists primarily to make profits through the provision of commodities (both goods and services) to the market (consumers). The existence of the firm is born out of specialization in production and the pertinent risk of incomplete contracts in delivery of...

08 oct. 2015
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The staircase approach at Mckinsey & Company ? To increase competitive advantage

Essay - 2 pages - Management

McKinsey & Company suggest seven staircases that companies use to grow. In athletic management, improvement is constant since individuals usually join the profession with limited resources and experience, but with visions of greatness. The Athletics management firm that I work for was initially...

17 oct. 2014
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Marketing Strategies Helping UK Firms Achieve Competitive Advantage in Ghana

Case study - 15 pages - Educational studies

The participants of the survey were employees and managers of Cadbury Ghana Ltd and Nestle Ghana Ltd. We collected data from both companies to get a full overview of the cocoa industry in Ghana and challenges international firms need to face, due to the increased legislation. The two company...

12 déc. 2014
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DHL Express Competitive Advantages

Case study - 2 pages - Management

DHL Worldwide Express is a good example that helps illustrate the dynamics of the international air express industry and how the market is growing in the Middle East and Asia Pacific regions (Diego, 1999). It demonstrates how DHL and its competitors have embraced latest technologies, reviewed...

05 avril 2013
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Offshore outsourcing offering competitive advantage: Case study research on Intuit Corporation

Case study - 19 pages - Management

Corporations today are operating in increasingly competing markets, facing strong pressures from stakeholders to operate more effectively and efficiently (Baloh et al., 2008). The competitive dynamics in large number of industries are changing too, making it difficult for firms to develop...

25 mars 2011
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Competitive Advantage of France in Haute Couture

Market study - 10 pages - Business strategy

What does "Haute Couture" mean? "Haute couture" is a French term, which means high fashion. This expression refers to the elegance and taste of clothing (P. Paccaud, 2004). France - and particularly Paris - can be considered the birthplace of fashion. It is the largest fashion center of the...

16 mars 2011
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Competitive Advantage of Wine Industry in France

Thesis - 10 pages - Economy general

According to Michael Porter, any economic analysis should consider non-quantifiable data. He criticizes the lack of comprehensiveness from the the majority of today's economists regarding the evaluation of competitiveness of industries (Porter, 1990). The Diamond Model of Michael Porter for...

29 sept. 2010
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Easyjet competitive advantage

Case study - 9 pages - Services marketing

The objective of the report is to bring out the competitive advantages of EasyJet through an in-depth analysis of EasyJet, its main competitor Ryanair and its environment. In the later part of the report, we will demonstrate these competitive advantages. The report...

29 sept. 2010
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Business strategy: How Dell Computer uses technology to gain competitive advantage and keep its leader position on the PC market ?

Case study - 22 pages - Business strategy

When Dell's CEO, Michael S. Dell and President, Kevin B. Rollins met in the fall of 2001, they were confident that the company was recovering from the global crash of personal computer (PC) sales. In fact, Dell is the master at selling PCs directly and bypassing middlemen and thus delivers PCs...

29 sept. 2010
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How Can Outsourcing to Emerging Markets Be Used to Gain Competitive Advantage?

Essay - 4 pages - Economy general

Since the fall of the Berlin wall in 1989, the world has become more globalised than ever (Global Policy, 2003). This globalisation has changed the world and especially the economic and business structure of emerging countries. Outsourcing is ‘a contractual delegation to an outside...

29 sept. 2010
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Ryanair, a model of competitive advantage?

Case study - 8 pages - Services marketing

Globalization is the "name for the process of increasing the connectivity and interdependence of the world's markets and businesses" (investorwords.com). The internationalization of trade gives to worldwide companies opportunities to grow, increase their market share and become more...

29 sept. 2010
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How Can Outsourcing to Emerging Markets Be Used to Gain Competitive Advantage? - published: 29/09/2010

Market study - 5 pages - Economy general

Today, the outsourcing strategy is often implemented to create a competitive advantage over rivals. Businesses now look to achieve sustainable competitive advantages in each step of their supply chain. Outsourcing in emerging countries has become the solution in...

16 janv. 2009
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Radio frequency identification (RFID). Hudson Bay Company's next great competitive advantage

Essay - 17 pages - Business strategy

The hype around Radio Frequency Identification (RFID) technology - a revolutionary information-gathering method whereby information in a tag can be read from up to 300 feet away - has caught the attention of many retailers in North America. Retailers such as Wal-Mart and Tesco (in the U.K) have...

11 mai 2009
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Do Porter's ideas on national competitive advantage: Which specific nations have achieved economic success?

Thesis - 5 pages - Economy general

National competitiveness is one of the most important economic concepts as it outlines as to how a nation can grow and succeed by utilizing its competitiveness. Competitiveness, therefore refers to the concept of how a nation produces its goods and services- the relative efficiency of producing...

15 janv. 2009
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Cultural diversity is a source of competitive advantage. Discuss

Essay - 4 pages - Business strategy

« To succeed internationally, we need to understand the cultures of the world; and we have all the cultures of the world represented right here - a tremendous competitive advantage. » ? Ernest Thompson, Proctor and Gamble Nowadays, globalisation, which is a phenomenon mainly...

05 févr. 2006
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Cultural diversity is a source of international competitive advantage. Critically evaluate

Thesis - 8 pages - Management

Most of companies employ people from different culture and want to manage them in order to use in the best way as possible this diversity. The management of this kind of workers must be adapted. To become a real international competitive advantage, cultural diversity in the company...

25 mars 2015
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Competitive Forces, The Five, That Shape Strategy - Harvard Review

Case study - 3 pages - Educational studies

Michael E. Porter's article “How Competitive Forces Shape [Business] Strategy” was first published by Harvard Review in 1979 and the economist and associate professor's article revolutionized the strategy field. The article explains how the five main competitive forces...

23 sept. 2020
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Hong Kong's port - Geographical advantages and current difficulties

Essay - 2 pages - International economy

With the Hong Kong port slipping out of the world's top five, terminal operators should work together where possible, and focus on competing with ports in the Greater Bay Area and beyond'. Here what says Jonathan Beard, head of business advisory, transportation and logistics in Asia for...

27 nov. 2024

Marketing Communication - Innocent Drinks - published: 06/09/2024

Case study - 8 pages - Marketing theories

Innocent Drinks is a joint stock company created in 1998, settled in London owned at 90% by the Coca-Cola Company, employing 450 people and amounting £300 million. Innocent drinks achieved a great breakthrough within 2 decades with 80% of market share on the smoothies English market and achieved...

29 nov. 2010
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The continued dominance of Dell in the the highly competitive technological world

Essay - 6 pages - Business strategy

Founded in 1984 by Michael Dell, Dell Computer Corporation created an innovative concept by placing the customer at the center of the business organization. In 1998, the company set up a direct sales model, allowing it to establish itself quickly and successfully in the computer industry. Indeed,...

29 sept. 2009
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Delocalization: Advantages, inconveniences and consequences

Thesis - 10 pages - Business strategy

Economic delocalization is a transfer of activities, of capital and of employment in areas of a country or of the world which have competitive advantages. Delocalization consists of separating fabrication areas and transformation products areas of consummation country. The...

29 sept. 2010
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Benetton group: The evolution of a network to face global competition

Case study - 11 pages - Management

Benetton's story has started in the 1950s from the "idea of color?. The family holding group has been established in 1965. Over the ongoing decade, the first factory and 1000 shops opened worldwide. Benetton has grown through a unique network organization which is flexible and innovative, as...

07 mai 2021
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Strategy proposal for an MNC who wants to invest or expand in a specific country - New Group Renault strategic plan: "Drive the Future"

Market study - 7 pages - International economy

In this work, we analyze Renault's strategic plan for 2017-2022, called "Drive the Future" on three levels: the company's source of competitive advantage (section 1), the reasons for choosing the target of investment in emerging country, such as China (section 2) and finally...

13 janv. 2022

The different types of business strategies

Course material - 7 pages - Business strategy

Business strategy is to set long-term objectives and a direction to follow. It is aimed at creating value, sustainability and profitability. Business strategy results in inspiring actions to all departments, allocating resources to reach them and impacting the organization of the company. To do...

27 nov. 2006
pdf

Why is China so competitive? Measuring and explaining China's competitiveness

Essay - 36 pages - Economy general

In the first part of our paper we will present the theoretical background of the international trade. We will begin with the description of the evolution of the comparative advantage theories, and then continue with the competitive advantage theory. On this point it is...

22 janv. 2010
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Analyzing outsourcing: Advantages and disadvantages

Thesis - 23 pages - Business strategy

The financial crisis has been spreading across the globe. Companies have been using their best strategy to survive and stay off the competition. With the expenses and costs on the rise and growing pressure from competition to keep the prices low, companies believe that outsourcing is the only...

21 mai 2012
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Does competition affect social preferences in the context of a bargaining game? Discuss

Case study - 3 pages - Business strategy

This essay argues that competition has an effect on social preferences. Two playered bargaining game is called as an ultimatum game(UG).The results of which are compared to the results of experiments in which there are more than two players, where competition exists. References to agents as...

29 sept. 2010
doc

Competition between European football clubs - published: 29/09/2010

Case study - 25 pages - Business strategy

In Europe, the economical competition is as relentless as the sport competition between professional football clubs and this fight is clearly unequal between the big and small clubs. How can we explain the competitive differences between the best French football club and the best clubs of...

20 mars 2024

Development of U-exist's Export Department - How to Internationalize a Niche Market in the Paramedical Sector?

Internship report - 24 pages - International marketing

A niche market is a small market segment in response to a very specific request. This type of market is generally very profitable for companies provided achieve scale and develop a sufficient reputation. A company exploits a product or a service very precisely to answer in one need very...

14 mars 2022

Corporate Strategy, Pernod Ricard : analysis and scenarios

Case study - 11 pages - Business strategy

In this case study, we will discuss and try to understand how the French group Pernod-Ricard is evolving in its global environment but also inside the group itself. They are the 2nd world liquor distributor; therefore, we will take into account their strengths but also potential weaknesses and...