Marketing Mix - Adidas
Case study - 4 pages - Sport marketing
Created by Adolf Dassler in 1944, Adidas is a German company that operates in the sport outfit industry. In this sector, Adidas is the leader in Europe and the number 2 in the world after Nike. Adolf Dassler made himself the first sports shoe in 1920. It is only in 1924 that Adolf will start...
VRIO Analysis - Airbus
Case study - 4 pages - International marketing
Airbus is one of the largest aviation companies globally, as well as at the European level. Finally, it is the world's second-largest group in the aeronautics sector in 2021. The health crisis has had a huge impact on the sector as well as the group's results. Indeed, in 2019, the...
Mark & Spencer: Company overview, market and competition
Thesis - 5 pages - Management
Marks & Spencer is a British retailer. Its head office is located in City of Westminster, London, England. It is the largest clothing retailer in UK. It was founded by Michael Marks and Thomas Spencer. Mark & Spencer is 43rd largest retailer in the world. Marks & Spencer have been for more than a...
SWOT Analysis - Kraft Foods
Case study - 5 pages - Distribution marketing
"The spirit of a start-up, the soul of a powerhouse": created in 1980 under the name of Kraft Foods Global, the company was initially based in Delaware in the United States before relocating to Virginia, with it should be remembered a change of name in 2012, to become Kraft Foods Group Inc. 1989:...
SWOT Analysis - Stellantis
Case study - 4 pages - Automotive marketing
Founded on January 16, 2021, Stellantis is a multinational corporation engaged in the automotive industry. The group was born from a merger between two big names, the PSA Group and Fiat Chrysler Automobiles. As of October 30, 2019, the announcement of the merger between the two companies was made...
Reflective entrepreneurial report: UK alcoholic industry
Market study - 11 pages - Catering marketing
For an entrepreneur to be successful in establishing a startup, it is important that they identify viable business opportunity/ies. The business environment is characterized by numerous business opportunities. All that an entrepreneur needs to do is to identify the business opportunity...
Management of People and Organizations: Lessons from the Sinking of the SS El Faro
Thesis - 7 pages - Management
In an increasingly competitive business environment, companies are faced with the challenge of constantly adapting to ever-changing conditions. People in management positions ought to bring the most significant benefit to the organization, which entails the know-how of effective...
Business Strategy in Hospitality and Tourism (BSHT) - Ritz Hotel
Case study - 11 pages - Business strategy
The Ritz-Carlton group is an international high standard hospitality group which benefits from a strong brand and is the symbol of lux palace. Its strategy so far consisted on a good implementation, especially in the United States, Europe and the Gulf. On a most recent period, implementation...
Performance Management
Essay - 3 pages - Management
In the world's most competitive markets today, organizations have discovered that it is how well human resource management is organized that brings differences in terms of total turnover. Human resource issues such as staffing, compensation and training are ignored particularly by...
How are student athletes struggling with their mental health?
Essay - 3 pages - Psychology
Students' athletes bear the burden of performing academically and in sports, which puts pressure on their lives. The pressure to succeed comes from different parties, such as their teammates, coaches, tutors and parents. This creates pressure, anxiety, stress and self-doubt among the...
Development of Complex Sales: Which Strategy Should Airport Systems Integrators Follow to Develop Their Sales in Saudi Arabia?
Thesis - 79 pages - Business strategy
This subject comes from Automatique & Industrie Company, which is airport sytems integrator for ground, terminal and control tours. The airport market involves exportation of activities for systems integrators companies. The MENA region is full of potential markets. Overall, Saudi Arabia Kingdom,...
Labor Relations: Case study
Case study - 9 pages - Educational studies
Over the years, the global economic environment has assumed a volatile feature owing to a multiplicity of factors pushing for advancement to new heights of operations. For instance, globalization of market, changing consumer preferences, era of informed clientele, and unforgiving market...
Corporate Strategy, Pernod Ricard : analysis and scenarios
Case study - 11 pages - Business strategy
In this case study, we will discuss and try to understand how the French group Pernod-Ricard is evolving in its global environment but also inside the group itself. They are the 2nd world liquor distributor; therefore, we will take into account their strengths but also potential weaknesses...
The National Security Agency's Role in Counterterrorism
Essay - 3 pages - International relations
The NSA's counterterrorism operations go beyond surveillance to include information assurance. Modern communication technologies are linked and may threaten national security. Thus, the Agency aggressively protects key infrastructure and networks from criminal actors. Reveron & Savage (2020)...
Porter's five forces, PESTEL and SWOT analysis - Puma France
Case study - 6 pages - Sport marketing
"Puma SE is a German company specializing in the manufacture of sporting goods founded in 1948 by Rudolf Dassler, older brother of Adolf Dassler founder of Adidas, and based in Herzogenaurach in Bavaria." This brand certainly manufactures sporting goods but its greatest strength lies in the...
Sample Letter to a company's CEO on success of the company: What it takes for a company to achieve I.T success
Case study - 7 pages - Business strategy
Information Technology is anything that is related to computing technology that incorporates hardware, software, internet and networking. Many companies have IT departments that are tasked with managing computers, networks and other technical areas of the organization that is related to...
Analysis of Sony Corporation
Case study - 10 pages - Management
Today's business environment is rapidly changing prompting organizations to have agility towards change direction and speed their responses to dynamic macroeconomic elements. Grounding operations for efficiency and existing strategies is not enough for organizations to thrive given the...
Case study: The Okaidi brand
Case study - 12 pages - Management
In 1996, Camaieu, the group that markets apparel for men women and children, experienced significant financial difficulties. Thus Jean Duforest, co-founder of Camaieu in 1984, decided to partner with Jean-Luc Souflet to acquire the group. This tandem leadership led to the launch of the brand...
Home depot
Thesis - 17 pages - Services marketing
Home Depot is the largest retailer in the home improvement industry with more than 2,100 stores. The company was started in 1979 by Bernie Marcus and Arthur Blank. Within these stores, they offer a large array of home improvement products. By selling at continually low prices, they are able to...
The Nestlé group and its strategy
Case study - 8 pages - Business strategy
Liberalization of economies and the emergence of new countries have led the multinationals to adopt a more holistic approach. Companies in the food market have faced many upheavals, leading them to develop different strategies in order to respond better to the new consumer habits of the...
The relevance of Michael Porter's 5 forces model to modern day business
Essay - 9 pages - Services marketing
In 1979, a new model was developed for the industry analysis and for the business strategy development: Porter's 5 Forces model. This framework is named after its creator Michael Porter who is a university professor specialized in strategy at Harvard Business School. The model was published for...
Five forces of Porter
Essay - 7 pages - Services marketing
The five forces of Porter's work on corporate strategy were defined in 1979. Its founder, Michael Porter, professor at Harvard, draws on his specialty to create the matrix bearing his name. As part of his business strategy, Michael Porter's specialty was based on optimizing the...
Strategic marketing: The brand image functional to Nissan
Case study - 7 pages - Business strategy
Nissan is a Japanese motor company that was founded in 1911. It operates in many countries and employs more than 185,000 workers around the world. Its 2008 sales were worth $1.52 billion USD, and Nissan produced 3,395,065 cars in the same year. Nissan is one of the Japanese biggest automotive...
Case study of lastminute.com
Case study - 18 pages - Services marketing
Lastminute.com was founded by Brent Hoberman and Martha Lane Fox in 1998. Its creation was encouraged by the economy that was there around the Internet. Subsequently, it witnessed great success in Britain. Today, it is the company of online travel and entertainment and is the largest in Europe....
Zara and H&M: Two models which try to bring luxury closer to the common consumer
Thesis - 11 pages - Services marketing
The European textile sector was one of the first victims of globalization and price discrimination. The most important textile markets are Europe (135 billion euros), U.S. (100 billion euros) and China followed by Japan (35 billion euros). In this hyper-competitive environment,...
Strategic analysis of Liverpool FC
Case study - 21 pages - Sports
This assignment is to provide a strategic analysis of the football club Liverpool FC within the business environment of the English Premier League. Liverpool FC is historically seen as the most successful football club within the Premier League, having won 18 League titles, seven FA Cups...
Business game
Case study - 10 pages - Business strategy
The "Business Game" is an educational tool for the discovery and use of knowledge, skills, life skills related to the company, concretely, fun and interactive. This educational tool is based on software modeling a competitive environment and the action of companies in this...
Supply Chain Management: Its role in improving the value of the product or service to customers
Thesis - 6 pages - Management
With growing competition among companies in the different industries, an efficient operation is essential for firms to offer quality goods and services at competitive prices. This can be made possible through the adoption of appropriate production technology, having a customer-oriented...
Air France: The group and its strategy
Case study - 4 pages - Business strategy
“I do not want to discourage you from investing in the airlines one day - quite the contrary - but it is true that when prosperous margins remain low, the average net result of our industry generally does not rise more than that of a 2% turnover.” Jean Cyril Spinetta, lecturer at the...
Marketing plan: the case of insurance industry
Dissertation - 26 pages - Services marketing
Pure General Insurance (PGI) has strived to develop in a fast changing and highly competitive environment since the 1970s. As in many developed countries, the market has become either mature or saturated, with companies experiencing small growth or being out competed. It is then...
