Risk management in the supply chain
Case study - 3 pages - Business strategy
Risk management has become a strategic issue for companies since the early 90s. Risk management involves being able to control risks, or at least prevent them. The main objectives behind this process are: increasing the competitiveness of a company, and reducing the company's...
Strategic analysis of Skype
Thesis - 23 pages - Business strategy
Change in patterns of communication has become usual, whether intended for professionals or individuals. Thus, the emergence of internet telephone has revolutionized communications but was limited by traditional difficulties of its technologies. Nevertheless, the market potential of IP telephone...
Analysis of supply and environment for Renault
Case study - 8 pages - Business strategy
The Renault Automotive Group has more than 350 industrial and commercial sites in over 40 countries and 131,879 employees. In 2004, the Group achieved a turnover of 40.7 billion Euros, up 8.4%. The strategy of profitable growth is built on three pillars: competitiveness, innovation and...
Case study of intercultural management: Lenovo
Case study - 5 pages - Management
Lenovo is an innovative international technology company, based in the Chinese cultural environment. It was born from the acquisition of the IBM Personal Computing Division by the Lenovo Group. Today, Lenovo is headquartered in Purchase (NY), and its main activities are directed from Beijing,...
Issues of strategic management
Case study - 8 pages - Management
Strategic management is a multidimensional concept which plays an important role in the survival and sustainability of a company. Without a business strategy, a company cannot grow. The strategy is a process of setting goals and determining the means to accomplish that goal. This is done in...
Evaluation of Wal-Mart's business strategies
Thesis - 23 pages - Business strategy
Wal-Mart was founded by Sam Walton in 1962. The group operates in sixteen countries including the United States, Canada, Mexico, Argentina, Brazil, and China. In 2005, the total number of stores amounted to nearly 5000, with more than a quarter positioned abroad. The group has around 180 million...
The tourism sector in Morocco
Case study - 8 pages - Business strategy
Tourism is the act of traveling for pleasure and recreation, to a place other than where a person usually lives. According to the definition by World Tourism "anyone who spends over 24 hours in a country other than the one he or she usually lives is considered as a tourist ". Moroccans living...
Risk management in a supply chain
Case study - 4 pages - Management
The management of risks has constituted a strategic issue for companies since the early 90s. Risk Management involves being able to control risks, or at least prevent them. The main objectives behind this process are: increasing the competitiveness of a company, and reducing the...
Dolce&Gabbana and its communication strategies
Case study - 11 pages - Management
Dolce&Gabbana sells ready made clothes and is a brand based in Legnano, Milan. It was launched in 1985 by two designers, Domenico Dolce and Stefano Gabbana. In 1980, both were working in the same workshop in Venice. By 1982, they began working together to carve a niche for themselves in the...
The Toy market in Russia
Market study - 17 pages - Economy general
Russia is no longer a part of the world's economic powers as it was in the days of the Soviet Union, but it remains one of the 10 largest economies at the international level (8th place in 2007)). It is now a member of G8. The Russian economy is characterized by four major features: - A...
E-commerce in Morocco
Market study - 56 pages - Economy general
Like Morocco, other countries began developing in Europe many years ago. Europe saw its history and its strategic geographic location taking an important place in world history. These international relations have to be aware of technological development. "The world today lives on civilizational...
Competition between European football clubs
Dissertation - 37 pages - Management
In Europe, the economic competition is as fierce as the sporting competitions that engage among the professional football clubs, and this fight is somewhat uneven between very large European professional clubs and other smaller clubs. How can we explain the differences in competitiveness...
Strategic Analysis of Michelin
Case study - 26 pages - Business strategy
The Michelin group is a global manufacturer of tires dimensioned on Euro, and headquartered in Paris. It is a multinational, whose head office is in Clermont-Ferrand in France. With 20% of the worldwide market, Michelin is the world leader in the tire industry. Its net sales in 2006 rose to 16.4...
Analysis of Nokia
Case study - 16 pages - Services marketing
Nokia's history began in 1865 in south-western Finland, where the mining engineer Fredrik Idestam founded a forest industry enterprise. In 1966, the companies created by Idestam (Finnish Rubber Works Ltd. and Finnish Cable Works) merged to form Nokia Corporation. In the early 1980s, Nokia...
Analysis of the Perrier Company (2005)
Case study - 10 pages - Services marketing
For over twenty years, Perrier has retained its position as the world leader in aerated water. Despite great difficulties in the 1990s, following the case of benzene, the company was able to restore the situation in the early 2000s, including the establishment of an effective innovation strategy....
The future of nuclear energy: The European Energy Policy
Case study - 6 pages - Ecology & environment
It is hard to forecast with any certitude what the 21st century will hold for nuclear power. Still, the issues that will form its future are slightly clear. The goal of this paper is to study the possible role of nuclear energy in the formation of sustainable development in Europe, on the basis...
Volkswagen - History and prospects
Case study - 5 pages - Services marketing
The registered office of Volkswagen is located in Wolfsburg, Germany. This country is a federal state and Volkswagen receives strong support from the Land of Lower Saxony (the group is 20.1% owned by the state) and the State. Since May 1935, the German government hosts a majority on the...
Zara's US Operations
Market study - 10 pages - Business strategy
Zara, a flagship venture of Spain-based Inditex, started its US operations in 1988. Zara USA Inc. is based out of New York and retails men's and women's clothing. The company has now grown to own 49 stores spread across the east and west coast of USA. The once labor-intensive US apparel...
Burger King - International Marketing Planning
Thesis - 15 pages - Services marketing
According to Omahe (2005), over the past 20 years, we have been gradually noticing the emergence of a global village. The world is becoming increasingly global: major examples are the trends, the way of thinking and the needs. Nowadays, it is easier to have products and services from other...
International marketing car industry
Case study - 17 pages - Services marketing
If a French car manufacturer like Peugeot would like to launch a hybrid car on the American market, it has to know that it could be hard and there is few studies to know in order to be better and do not fail. An electric car is a really particular car that is not appreciates by everyone. If a...
How important is innovation in obtaining sustainable performance?
Case study - 6 pages - Educational studies
Economic globalization has promoted the increase of goods and services in the different parts of the world. These previous regions, which were unrelated from one another, are now linked thanks to the different companies that have entered. Today, companies from North America may be competing with...
EADS insider trading affair : Economic intelligence
Case study - 6 pages - Business strategy
Nowadays, the globalization is in expansion and the competition is aggravated. In its economical war, the major stake is the information which became the key success factor for many companies. Indeed the information allows watching the firm's environment as well as the following of the concurrent...
Renault marketing plan
Case study - 6 pages - Services marketing
The last couple of years, the car market have seen many changes. Gas prices have significantly increased and people became much more aware of the deterioration of the environment. This led to the development of new technologies. Carmakers around the world started to develop new car models that...
Operations and Supply Chain Management
Case study - 4 pages - Management
In the below case study we are going to explore the operational criteria of an international food supply chain's new store opening near Sydney, Australia. It is crucial to plan the market entry and store layout correctly, and although the supermarket chain we have selected for the study (Costco)...
ALDI Australia- Opportunities and Future Challenges
Case study - 8 pages - Educational studies
Over the years, most firms have committed substantial portions of their resources to uncover why some organizations fail while others flourish despite operating under similar business environmental elements. The driving factor explaining such motive involves the need to continually review the...
Singapore Airline Operation Strategy
Case study - 10 pages - Business strategy
Over the years, the airline industry has witnessed a series of alternating booms and recessions, which has significantly affected the performance of world leading airlines. In practice, in the last decade, most airlines have witnessed a discouraging environment plagued with cutthroat...
Leadership, Theory and Practice
Case study - 12 pages - Educational studies
For too long, organizations have committed to tapping the best of the technical expertise to better their chances of thriving in the competitive environment, owing to the rapid globalization. This trend emerges from the organizational requirement to apply a set of reproducible features in...
Global Corporate Governance and Social Responsibility
Case study - 6 pages - Educational studies
Although equated to philanthropic activities, today's investment by corporations in pro-social programs seek to create a social impact beyond building customer loyalty. With the society experiencing a myriad of issues, among them environmental sustainability and health issues, assuming an active...
Cultural diversity is a source of competitive advantage. Discuss
Essay - 4 pages - Business strategy
« To succeed internationally, we need to understand the cultures of the world; and we have all the cultures of the world represented right here - a tremendous competitive advantage. » ? Ernest Thompson, Proctor and Gamble Nowadays, globalisation, which is a phenomenon mainly generated by the...
Credibility is a critical resource at start up and represents an important element of the entrepreneur's personal contact network
Essay - 6 pages - Management
Traditionally, entrepreneurs have been considered as individuals with a strong, often charismatic, leadership as well as a high drive for individualism and independence. However, a business unit does not exist in isolation since it is, or will be, in contact with a whole range of other...
