Immigrants and consumerism in the city
Thesis - 4 pages - Social, moral & civic education
An examination of North American history will reveal that a consumer revolution occurred during the middle of the eighteenth century, and it played a significant role in the growth of society, especially in the United States. This raises the question of how consumerism affected specific...
Exploring the dematerialization of the body: Gender roles in cyberspace - Imagination as resistance or global extensions of consumer capitalism
Thesis - 6 pages - Social, moral & civic education
This is a research paper which will investigate the relationship between architectural space, i.e. the home, the work place, the gendered body, in relation to the cyber-body as utopian space or new mechanism of containment and surveillance and re-inscribing of the dominant capitalist ideology....
Study of consumer behavior in selecting mobile phones
Tutorials/exercises - 24 pages - Services marketing
Mobile users today want their handsets to be converged devices handling multiple functions, entertainment being the most important among them. They want their mobile to be fully loaded with top-end features, but they want all that at affordable costs. Integrated digital camera, music player and...
Consumer behavior : Dove vs Palmolive - publié le 19/01/2009
Market study - 9 pages - Services marketing
The advertisement shows eleven women just with their underwear. The colors of the picture permit to remind the flask of the shower gel (S.G) which is white and blue. The white color is reminded with the background of the picture and the underwear. The blue color is reminded with the website which...
The changing face of consumer behavior in response to organized retail markets in India
Tutorials/exercises - 33 pages - Business strategy
The retail sector in the developing countries is witnessing a huge revamping exercise as traditional markets make way for new formats such as departmental stores, hypermarkets, supermarkets and specialty stores. Rated the fifth most attractive emerging retail market, India is being seen as a...
What should advertisers do to make online advertising more engaging to consumers? - published: 07/05/2009
Thesis - 3 pages - Management
Internet offers a wide range of possibilities. This overview of the different tools that advertisers can use shows how much Internet is opening to a new world of communication.But Internet has also generated an historical revolution concerning relationships between brands and consumers. In...
Consumer Protection Act of India: When the consumer is a king
Thesis - 31 pages - Other law subjects
A consumer is a user of goods and services. Any person paying for goods and services which he uses is entitled to expect that the goods and services are of a nature and quality promised to him by the seller. The earlier principle of "Caveat Emptor" or "let the buyer beware" which was...
The importance of consumer behaviour through the example of Dim's marketing: A successful French tights company - published: 15/01/2009
Essay - 5 pages - Services marketing
“Consumer behaviour has been described as the dynamic interaction of affect and cognition, behaviour, and environmental events by which human beings conduct the exchange aspects of their lives” (Blythe, J. The essence of consumer behaviour, p.2). In other words, marketing...
The impact of brand ambassadors/celebrity endorsements through advertisement in brand building and their influence on consumer behavior
Thesis - 51 pages - Services marketing
Over the years, many growing and grown brands have jumped on to the celebrity endorsement bandwagon. Marketers are aware of the power of celebrities in advertisement and branding and their influence on consumer buying decisions. Endorsement is a medium of brand communication in which a...
Consumer ethnocentrism and attitudes towards domestic and foreign markets - publié le 17/05/2009
Thesis - 3 pages - Services marketing
We had asked a specialized group to read an article titled: “Consumer ethnocentrism and attitudes towards domestic and foreign markets” written by John J. Watson and Katrina Wright and summarize it later. The basis of this case study was to investigate the relationship between...
Is the consumer always sovereign in the free market economy?
Thesis - 5 pages - Economy general
Theoretically, the free enterprise market economy produces a situation in which the law of supply and demand, in conjunction with a competitive economic environment and well-informed consumers guarantees consumer sovereignty. The consumer possesses a significant advantage...
The impact of advertisement on the buying behavior with reference to the consumer durables
Dissertation - 47 pages - Services marketing
The consumer durable industry in the past few years has seen tremendous growth. Advancements in the technology, government support and increased level of interest among the private players into the industry has given rise to the healthy competition between the various brands. Different...
A look at the consumer response to creativity in advertising
Dissertation - 56 pages - Services marketing
This chapter will provide an outline of the topics that will be covered in this proposal. It will briefly give an overview of the proposed research topic and acknowledge the importance of this study. Next, the literature review and the methodology chapters will be summarized. This will give a...
Marketing and branding strategies of consumer durable companies in India
Dissertation - 37 pages - Services marketing
The Consumer Durable industry is huge! Think of a typical day then you wake up to make coffee that has been brewed by your-controlled coffee maker. You pop a couple of slices of bread into your electric toaster, grab some juice from the refrigerator and throw a load of laundry into your...
Marketing strategy of Vodafone in India and the consumer's attitude towards their services
Market study - 50 pages - Services marketing
The de regulation in the INDIAN telecommunication markets since the beginning of the 1997s has brought about significant changes in the communication industry. The mobile telephone market has changed dramatically over the past 5 years in INDIA. Mobiles have become so popular that many people use...
Consumer empowerment - published: 13/01/2009
Thesis - 6 pages - Services marketing
With the growing industry of ethics consumption and environmental friendly products, the marketing industry has radically changed its traditional system of approaching their consumers. Indeed their marketing strategies are much more customer driven as the “authority of...
Polonsky M. J., Brito P. Q., Pinto J. and Higgs-Kleyn N. (2001). Consumer Ethics in the European Union: A comparison of northern and southern views
Essay - 3 pages - European union
Our article for seminar three is called Consumer Ethics in the European Union: a Comparison of Northern and Southern Views. It discusses the issue of a single European market and the cultural problems that occur in this growing “integrated” market. The authors have divided the...
Theory of consumer choice
Thesis - 14 pages - Services marketing
The concept of ‘utility' was introduced to social thoughts by Bentham in 1789 and to economic thoughts by Jevons in 1871. The neo-classical economists devised the following system to measure the utility of a commodity. A neo-classical economist, Walras, coined a term ‘util', meaning...
Polonsky M. J., Brito P. Q., Pinto J. and Higgs-Kleyn N. (2001). Consumer Ethics in the European Union: A comparison of northern and southern views - publié le 10/02/2008
Book review - 2 pages - Marketing theories
Our article for seminar three is called Consumer Ethics in the European Union: a Comparison of Northern and Southern Views. It discusses the issue of a single European market and the cultural problems that occur in this growing “integrated” market. The authors have divided the...
To what extent does e-commerce favour market facilitation over consumer objectives?
Essay - 8 pages - Services marketing
Traditional business models cite “location, location, location” as the critical factor for commercial success, however the hallmark of e-commerce is that issues of location in the physical sense are not relevant . As such, the concept of “location” has created an internal...
Consumers' behaviour of 18-26 years old of the European Union and the low-cost European airline tickets (2008)
Dissertation - 53 pages - Clients and users behaviour
The goal of this dissertation is to know and understand consumer behaviour of the low fare airline ticket consumers. In the first part, we explain the airline industry and more particularly the booming sector of low cost airlines in the European Union since the 1990s. After that, we...
Consumer motivations regarding non-ownership decisions in the automotive industry
Essay - 6 pages - Other law subjects
In the analysis of non-ownership decisions in the automotive industry “non-ownership” must first be defined. Non- ownership is simply referring to a leasing type of contract, this type of a contract allows for consumption without ownership. Traditional purchase, cash or financing, the...
Trust online and the opinion of former consumers
Dissertation - 72 pages - Digital & e-marketing
This study examines the issue of trust and the influence of the opinion of former users in electronic commerce. The lack of trust is the main reason why people are still reluctant to purchase online. Lack of trust is due to many reasons in online business, no physical contact, risk of theft of...
Consumer ethnocentrism and attitudes towards domestic and foreign markets
Book review - 5 pages - Marketing theories
We had asked a specialized group to read an article titled: “Consumer ethnocentrism and attitudes towards domestic and foreign markets” written by John J. Watson and Katrina Wright and summarize it later. The basis of this case study was to investigate the relationship between...
Consumer Decision Process: The wedding preparations
Case study - 7 pages - Services marketing
The 'Wedding Channel' is an online company which permits brides and grooms to come up with ideas to prepare their wedding, as well as the guests to find presents. They have a list of all the necessities to prepare a wedding, from the reception sites to the photographer, and the...
Betwixt and be Tween: age ambiguity and the sexualization of the female consuming', Journal of Consumer Culture 4(2): 203-207, Cook, D. T. et Kaiser S. (2004)
Book review - 5 pages - Clients and users behaviour
The article entitled 'Betwixt and Be Tween' looks at the subject of Tween girls as a dream of marketers. Cook depicts the Tween girls as a commercially constructed market persona. A lot of questions are raised by the premise evoked above. Who are the Tweens? How children construct their...
Principles and practices of consumer's protection within the European Union
Thesis - 19 pages - European law
The European Union aims at protecting the health, safety and economic well-being of its citizens. It promotes their rights to information, helps them safeguard their interests and encourages them to set up consumer associations. Consumer policy is designed to improve the quality of...
Consumer behavior : Dove vs Palmolive
Case study - 15 pages - Clients and users behaviour
The advertisement shows eleven women just with their underwear. The colors of the picture permit to remind the flask of the shower gel (S.G) which is white and blue. The white color is reminded with the background of the picture and the underwear. The blue color is reminded with the website which...
Head & Shoulders: A Comprehensive Look at Consumer Behaviour - published: 13/06/2006
Case study - 18 pages - Services marketing
This report provides an analysis and evaluation of Procter & Gamble's hair care line, Head & Shoulders. With Head & Shoulders new marketing campaign, this report analyses the effectiveness of this campaign in comparison to the ever growing competition of other anti-dandruff hair care products in...
The impact of the food we consume
Case study - 4 pages - Educational studies
Varieties of plants and animals make up our planet. These plants and animals provide man with a variety of food to choose from in order to survive and reproduce. However, the type of food available in a certain part of the globe depends on environmental, economic, and ecological factors. Climate...
