L'Oreal company case study: Management and performance
Case study - 49 pages - Management
L'Oreal, the global leader in the cosmetics industry celebrated its 100th anniversary in 2009. The group's history began in 1907 with the development of a formula for hair dye. That was when L'Oreal was launched officially. It is the world leader in cosmetics today. As...
Strategic management
Internship report - 8 pages - Management
Context: Our firm, SYNERGIA is a medium-sized company that makes environmentally friendly cosmetics - cosmetics cover different and important sectors of goods such as make-up, alcoholic fragrance, beauty and care products, hair care, body products (…) We operate, up to this...
The Body Shop
Essay - 15 pages - Business strategy
The cosmetics industry is one of the biggest industries in the world. The worldwide annual expenditure for cosmetics is estimated at U.S. $18 billion. There is strong global competition in this industry. To obtain a competitive advantage, companies need to invest a lot. They have to...
The body shop report: entering new markets
Essay - 23 pages - Economy general
The Body Shop was established in 1976 by Anita Roddick in West Sussex, England. It competes primarily in the cosmetics and toiletries industry and its major competitors are Boots Plc, Bath & Body Works, and L'Oreal. The company's niche market is based on the production of naturally...
Yves Rocher: Its international development
Thesis - 30 pages - Business strategy
From the perspective of globalization, every company aims to become increasingly competitive. With the phenomenon of the opening up of national economies and foreign markets, the only way to cope with increased competition in all sectors is by boosting the exports. Also, SMEs and their...
Study of international communications strategy of Dove
Case study - 8 pages - Management
Dove is a brand of cosmetics and is now part of the Unilever group. The trademark logo of this company is a dove, whose stylized color often varies according to the advertising campaigns. The brand communicates significantly through the media especially establishes a close relationship...
Analysis of the care product market for men
Case study - 5 pages - Services marketing
Introduction The first cosmetics product for men was developed in 1985 at the laboratory of Biotherm. L'Oreal was 17 years ahead of its main competitors (such as Vichy and Clarins) when it launched first products for men accompanied by the revolutionary slogan: "Men have skin, this is...
SWOT Analysis - Louis Vuitton
Case study - 9 pages - Services marketing
This resource kit consists of six articles dealing mainly with the company Vuitton. Three of these articles are from famous French newspapers (Le Monde, Les Echos, La Tribune) and are recent ones (October 2005). They deal mainly with Vuitton's place in Asia. We also include the article...
Success of the perfume "I analyze adore" of Christian Dior
Case study - 11 pages - Services marketing
"That magic name which includes that of God and Gold”, these are the words of Jean Cocteau on the Dior brand. In this presentation, we will try to decipher the planetary success of a fragrance that many women have adopted with fervor: J'adore Dior. This famous perfume is celebrating its...
Louis Vuitton-A report on the launch of a new fragrance
Case study - 30 pages - Management
The revenue of the division Perfumes and cosmetics was 1.441 million euro in mid 2010. As we can see between 2008 and 2009, the revenue went down owing to the economic crisis, but since the end of 2009, revenues have registered an upward trend. This growth is due in particular to the new...
L'Oréal management profile
Thesis - 6 pages - Management
L'Oreal is a French company, worldwide leader in cosmetics, based in Paris. The company was founded in 1907, since then, experience and knowledge in the making and the selling of cosmetics have enriched and passed on from generation to generation. L'Oreal is a very big...
An Irish firm in the Chinese Market
Market study - 9 pages - Business strategy
Enterprise Ireland, positioned in the cosmetics field, is willing to enter an international market. With 15% of annual growth in the global market, China becomes more and more attractive for businesses all around the world. In Europe, the attractiveness is intensified by the amount of...
L'Oreal crisis scenario (2006)
Essay - 19 pages - Management
This summary has been provided to allow top managers and executives at L'Oreal a rapid appreciation of the content of this report. Those with a particular interest in the crisis scenario management and communication may read the report to take advantage of the more comprehensive description of...
Company strategy L'Oreal
Essay - 12 pages - Business strategy
L'OREAL, world leader in the cosmetics market, was founded as family enterprise in 1909 by the chemist Eugene Schueller who marketed products that he himself conceived and produced, at the Parisian hairdressing salons. This spirit and the values attached to it are what cements the...
The Bourjois trademark
Thesis - 3 pages - Services marketing
Bourjois is a modern and very well-known trademark. It proposes perfumes, make-up and personal hygiene products (shower gels, deodorants and body creams) which can be found in supermarkets and hypermarkets (Carrefour, Leclerc …), in perfume shops (Sephora …) or in department stores...
The face shop
Case study - 17 pages - Services marketing
The Face Shop is a cosmetics brand that started in Korea, featuring a wide range of all-natural products at affordable prices. The Face Shop has been expanding globally, with franchises in places like Japan, Australia, and Hong Kong. This expansion has now hit British Columbia, as The...
L'Oreal: communication and advertising strategy
Case study - 10 pages - Management
L'Oréal has been one of the most reputed brands in the cosmetics field. The brand has made its presence felt in more than 100 countries, thanks to its numerous acquisitions worldwide. With several brands in its kitty, L'Oréal has carved a niche for itself with its unique strategies and...
L'Oreal's Communication Campaign
Thesis - 14 pages - Services marketing
This document aims to implement a communication campaign plan for the 100th anniversary of L'Oreal by taking all the steps of a marketing plan into consideration. The tools employed are: SWOT analysis, study of the goals and targets of the communication, to create a press campaign and envisage...
Establishment of LVMH in China: A case study
Thesis - 22 pages - Business strategy
We chose to study the different modes of entry used by the world leader in luxury, LVMH, to enter the Chinese market to the extent that the subject has many interests. Indeed, China seems to have become a key market for the luxury sector, which is now present and developed in all countries....
Corporate strategy: LVMH
Case study - 29 pages - Business strategy
At a time when mass consumption remains one of the hallmarks of Commerce, the world of luxury has adopted a strategy based on a distinct rationale, where differentiation is the key. Who does not know the biggest names in this exciting universe? Prada, Manolo, Gucci, Jimmy Choo, Chanel, or Oscar...
Yves Rocher, its development on international scene and in particular in Canada
Case study - 46 pages - Services marketing
From the perspective of globalization, every company aims to become increasingly competitive. With the phenomenon of openness of national economies and foreign markets, the only way to cope with increased competition in all sectors is by boosting the exports. Also, SMEs and their counterparts...
The expansion of Clarins in India
Case study - 18 pages - Finance
The Clarins group was created in 1954 by Jacques Courtin-Clarins. It is a public company with a supervisory board and a Board of Directors, with a capital of around 325 million Euros divided into 40.6 million shares. In the beginning, Jacques Courtin first opened a beauty parlor in Paris. He...
The case study: "Garnier, take care of you" (2005)
Case study - 10 pages - Services marketing
Garnier is a French firm, owned for forty years by the L'Oreal Group, the market leader in the capillaries. Faced with fierce competition, its flagship brand Garnier Fructis saw their market share stagnate in a market that was already fragmented steeply. Two consequent threats pushed the...
Study of Chanel No. 5 and its positioning, history, ranges and competition
Case study - 24 pages - Services marketing
Gabrielle ‘Coco' Chanel's iconic brand needs no introduction. Six letters in black or white that possess the magical power to transport us to the land of femininity, elegance, luxury and sophistication with the inevitable French touch. In this case, it becomes impossible to separate the...
Strategy and marketing of Christian Dior
Case study - 16 pages - Services marketing
Dior or the House of Dior was established in 1947 by Christian Diorwho controlled and managed the house for ten years. After his death in 1957, Christian Dior's young assistant, Yves Saint Laurent became the art director of the House of Dior. His “Spring 1958 collection” saved the...
Business Analysis - Duane Reade
Case study - 10 pages - Business strategy
Since the inception of Duane Reade in 1960, the drug chain has recorded remarkable growth from three stores started by the Cohen family comprising Eli, Abraham and Jack Cohen. The company named after streets from where the location of its first full-service drugstore -between the Manhattan...
Study of perfume brands: Chanel 5 and Nicole Kidman
Case study - 2 pages - Services marketing
Founded in 1909 by Gabrielle Chanel, Coco Mademoiselle has been continually enlarged by including cosmetics, clothing, accessories, perfumes in its basic package, especially with the appearance of Chanel No. 5 in 1921. In this study, we will see how Chanel perfume makes its offer value...
Estee Lauder Companies, Inc. -Creating Fashion for the world
Market study - 7 pages - Business strategy
"The Estee Lauder Companies Inc. (Estee Lauder) is one of the leading manufacturers and marketers of fragrance, skin care, makeup and hair care products in the world. The group employs more than 31000 professionals in the fields of R&D, marketing, finance, retailing, etc. The group is headed by...
The organic products market in the UK
Case study - 9 pages - Distribution marketing
The consumption of organic food substances has soared within the past years across the United Kingdom, as people have sought high-quality food substances and eaten healthy foods, driving the most considerable year-on-year increase in the sale of natural substances in fifteen years. The organic...
H & M's strategy
Thesis - 11 pages - Business strategy
H&M offers fashion apparel while maintaining a focus on low prices. The company has more than 1069 stores spread across 21 countries. All H&M stores are owned and solely run by H&M. The company has approximately a hundred designers who work with a team made up of 55 pattern designers, about 100...
