Political Mass Media and Ideologies of Persuasion
Essay - 5 pages - Arts and art history
Propaganda is a powerful tool that continues to affect public opinion and influence collective consciousness in today's hyper-connected society. Its effect extends beyond traditional media, impacting our daily lives through various sources. This essay will analyse the varied environment of...
Comprehensive Wellness Assessment - Case of a Caucasian Woman
Case study - 5 pages - Medical care & personal assistance
The comprehensive wellness assessment enables the caregiver and the patient to deliberate on existing and new health issues. A well-woman assessment is a proactive method for screening likely issues associated with women's health (Tong et al., 2021). This evaluation is vital for the health of...
Inequalities Against Women in India
Essay - 4 pages - Political science
The social framework of India is mainly responsible for the persistence of gender-based violence (GBV), as there are persistent gender disparities that stem from patriarchal practices. In India, dowry, child marriages, child murder, selective terminations of pregnancy, sex trafficking, sexual...
Addressing the Evolution of Grey's Anatomy: A Proposal for Sustainable Storytelling
Essay - 2 pages - Film studies
In the medical drama area, it is not normally that many shows have left as much mark as Grey's Anatomy. Throughout its long show run, it has managed to captivate viewers' hearts with its critical character arcs, powerful plotlines, and profound emotional weight. However, as the series...
Reassessing Global Supply Chains: Challenges and Reshoring in the Wake of a Pandemic
Essay - 2 pages - Purchasing & supply chain
The global supply chain is a highly integrated system, which consists of a heterogeneous network of several partners that are situated in different countries and continents. The first key task to overcome in managing the wide area of cultural diversity is to understand cultural diverse...
The 2015 UN Paris Climate Agreement: success or a failure?
Case study - 5 pages - Ecology & environment
The Paris Agreement adopted in December 2015, aims to limit greenhouse gas (GHG) emissions to levels that would prevent global temperatures from increasing more than 2 °C (3.6 °F) above the temperature benchmark set before the beginning of the Industrial Revolution. The goal is to achieve a...
The Future of the Cosmetic Luxury Industry in the Chinese Market - Elixir
Case study - 6 pages - Luxury marketing
We chose to work on the fictional French luxury skincare brand: Elixir, founded in 1991 and bought by the Estée Lauder Group in 2002. Elixir's bestseller: the Vitalixir Moisturizer is a Hollywood skin care staple, costing 340 EUR for a 100 milliliters jar. Elixir's success has been...
Brand Heritage and Customer Perception - An ethnographic study
Case study - 9 pages - Luxury marketing
Our mission was to find out if brand heritage is truly a purchase driver for luxury, because many would initially say yes. Of course, this is a pillar of luxury. Well, yes it is and luxury could not exist without it, but we got some interesting results about what consumers think about brand...
Standard Chartered - Strategy in APAC
Case study - 19 pages - Business strategy
The total exposure of the Retail Banking portfolio under moratoria is $2.4 billion, of which $1.8 billion (74 percent) is from residential mortgages, which is secured against properties with an average loan-to-value of less than 40 percent.
PESTEL Analysis - Starbucks
Case study - 5 pages - Distribution marketing
The United States-based Starbucks Coffee Company was founded by three friends who met at The University of San Francisco in 1971. They opened their first coffee bean store in Seattle, Washington, in March of that year, near the historic Pike Place Market which bore its now historic brown mermaid...
PESTEL Analysis - Airbnb
Case study - 5 pages - Tourism marketing
The growing popularity of collaborative consumption has had a massive impact on how many industries around the world operate. According to Wikipedia collaborative consumption can be defined as 'the set of resource circulation systems, which enable consumers to both "obtain" and "provide",...
Traditional and low cost airlines - marketing strategies
Case study - 11 pages - Tourism marketing
The airline industry has undergone profound changes in the space of a few years. First of all, because of increased digitisation, but also because of other so-called low-cost companies which have emerged and which have disrupted the traditional aviation pattern. This has been a great thing for...
The today health crisis poses the problem of its financing in large part by public debt - With the subprime crisis, how can the impact of such a cost be sustainable on the budget ?
Dissertation - 8 pages - International economy
According to an article published on April 28, 2020, in the newspaper Les Echos and written by Renaud Honoré, the current rate of French public debt is twice as high as that of the subprime crisis in 2008. In fact, we never reached these figures since the Second World War. European debt rules...
Equity research report - Danone
Financial analysis - 6 pages - Finance
The purpose of this document is to present a detailed equity research on Danone group. First of all, we will present a brief investment summary of Danone, followed by an extensive and detailed valuation work on the company (based on DCF and multiples). We will see some of the KPIs related to...
The most prominent events that the world and Europe have lived through, especially during the last decade, their repercussions and the most important measures taken to avoid or reduce their severity
Tutorials/exercises - 4 pages - Modern history
The origin of the crisis dates back to ancient times, when it was derived from the Greek word krino, meaning an important or decisive decision. From the political field, the crisis is considered: a case that discusses the aspects of the political system, which also requires a decision to confront...
SWOT Analysis - Qatar Airways
Case study - 4 pages - Tourism marketing
Qatar Airways is the flag carrier of the State of Qatar in the Middle East. The company is known to be one of the best airlines in the world in terms of safety, comfort, image. Its main air hub is located in Doha, Qatar, and the company operates flights all over the world, sometimes via...
Marketing Mix - Fedex
Case study - 5 pages - Services marketing
The delivery sector has grown considerably in recent years and arguably even more since the onset of the health crisis. In fact, in recent months, more and more consumers have placed orders during successive lockdowns, which has considerably increased the turnover of online stores, but also of...
SWOT Analysis - Magnum
Case study - 5 pages - Brand management
MAGNUM is a brand of premium ice cream and chocolate. The brand is owned by the UNILEVER group but forms a separate segment in the vast universe of the Dutch-British group. MAGNUM sells ice cream in tubs, on sticks, as well as in the form of individual frozen bites. The brand is positioned as a...
Tourism for seniors market study
Market study - 10 pages - Tourism marketing
Tourism is a sector that is constantly experiencing strong growth, and which also has particular importance for the French economy. There are several kinds of tourism, such as cultural tourism, but also business tourism, events, or sustainable tourism. This list is far from exhaustive, with more...
SWOT Analysis - Volkswagen
Case study - 4 pages - Automotive marketing
Volkswagen, meaning the people's car, is a German brand based in Wolfsburg. It was created on the 28th of May 1937. Volkswagen is the number 1 in the automotive industry, followed by Toyota since 2018. The brand has a lot of products such as financial services, trucks, cars, etc. The brand is...
Does technology play a role in making people feel more isolated?
Essay - 4 pages - Sociology & social sciences
When isolation can be defined as the lack or absence of quality and quantity of social contact, technology on its side is the application of the knowledge and usage of tools (such as machines) and techniques in order to control an environment. As it is very well known that social isolation can be...
Estonia's Banking System Overview
Case study - 14 pages - Finance
This document is a PowerPoint presentation in which is given an overview of the Estonian banking system. The sector, news and events will be analyzed before providing a conclusion.
SWOT Analysis - The Sport Watches Market
Case study - 5 pages - Sport marketing
A sports watch is a robust analog or digital device designed to be worn by users offering features such as alarm, stopwatch, heart rate monitor, compass, tachymeter, tide indicators, etc., chosen according to the specific activity and personal preference. Sports watches were originally aimed at...
PESTEL Analysis - Carlson Wagonlit Travel
Case study - 5 pages - Tourism marketing
CWT... 3 letters in a short but telling acronym: "Carlson Wagonlit Travel" is a name that does not go unnoticed in the business travel industry. The firm took its marks in 1872 when the Belgian Georges Nagelmakers innovated by creating a company with the sole purpose of serving the traveler. The...
Strategic study of the Total Group
Case study - 8 pages - Business strategy
The energy market is one of the largest in the world. Indeed, energy in all its forms is essential for humans and their survival. Thanks to energy, men can eat, heat and bathe themselves, thus meeting so-called essential needs. On a daily basis, humans use many forms of energy, solar power, wind...
Pestel Analysis - Stellantis
Case study - 4 pages - Automotive marketing
The Stellantis group was founded on January 16, 2021. The multinational company that has existed for several months and manufacturer of automobiles was born from a merger between two groups including the PSA group and Fiat Chrysler Automobiles. Two years earlier, in 2019, the announcement of the...
Country Report - Indonesia
Case study - 20 pages - International economy
With a population of 273 million and a gross domestic product (GDP) 1 of approximately 1 050 billion, Indonesia is the fifteenth largest economy. Indonesia is currently relying on economic openness and free trade to catch up economically. It is aware that it has fallen behind its neighbors...
Strategic Analysis - Tesla Inc.
Case study - 10 pages - Business strategy
The strategic analysis of an organisation is significantly important for the success in its endeavors. The success of organisation is greatly dependent on the management that plays a vital role in the decision-making and their decisions facilitate the achievement of organisational goals and...
SWOT Analysis - Carlson Wagonlit Travel
Case study - 6 pages - Tourism marketing
The company, or rather the concept, originated many years ago, in 1872, when the Compagnie Internationale des Wagonlits et du Tourisme (CWILT) was founded in Europe. At the same time, on the American continent, the Foster travel offices opened their doors. Today, the Carlson Wagonlit Travel group...
The operation of the bank and the financial market
Practical guide - 9 pages - Finance
The financial system is part of the economic activity of a country and contributes to its proper functioning. It designates all the regulations and, in general, the institutions that make it possible to connect the organizations that can offer financing and the consumers or businesses that need...
