The customer relationship management method in the company "Propriétés Privées"
Case study - 9 pages - Business strategy
I currently work in a real-estate agency in Nantes. This agency is called Propriétés Privées and I am in charge of the international marketing and communication of the company. I have been working for this company for 2 reasons. First of all, Propriétés Privées is a real-estate agency, and I have...
A comparative study of services and prices between public and private sector broadband providers
Tutorials/exercises - 33 pages - Business strategy
The advent of the Internet has set in motion a fundamental shift in the way business is done these days. The global business is shifting dramatically from a self-centered approach to more and more outward customer oriented approach and Internet is the one basic reason behind this shift....
Assessing and improving customer satisfaction
Dissertation - 4 pages - Management
In a world of commercial competition at present, customer satisfaction is a key data that leads to business success. The manager needs to provide tools to determine objectively and accurately the needs of his customers and determine their satisfaction and track improvements that...
In the magic land of CRM in bank management: Needs and strategies for sublime customer satisfaction
Dissertation - 8 pages - Business strategy
Irrespective of whether it is a public sector bank or a private sector bank; a regional rural bank or a foreign bank all banks commonly store details of tens of thousands of customers and prospects - both in a corporate database and in discrete documents on the desktops of individual...
Hospitality service quality and purchase intention 2008-2009
Case study - 11 pages - Tourism marketing
The purpose of this research is to gain an in depth understanding of the relationship between the Hospitality service quality and the purchase decision. Our thesis has a quantitative approach, and was conducted with a broad review of literature. The research strategy chosen was the survey...
Sephora customer relationships management analysis - publié le 20/01/2009
Essay - 10 pages - Management
The aim of this paper is to discover how Sephora has developed its power of attraction, the loyalty of its customers and prospects by setting up sophisticated and personalized customer communication strategies. Sephora is a division of Moet Hennessy Louis Vuitton (LVMH), the world's...
The marketing of services
Dissertation - 4 pages - Services marketing
Between the 1960's and 1980's, scholars such as Christian Grönroos and Leonard Berry began the study of a new specialized area of marketing: Service Marketing. (Bjerke and Hultman. 2002) Whilst some of the general principles of marketing can be applied to services, a new set of...
Banking services marketing
Presentation - 22 pages - Finance
Banks are the most significant Bodies in the financial market. Dominated by public sector Banks, the Industry has so far acted as an efficient partner in the growth and the development of the country. An essential ingredient to any service provision is the use of appropriate staff and...
Sephora customer relationships management analysis
Case study - 11 pages - Management
The aim of this paper is to discover how Sephora has developed its power of attraction, the loyalty of its customers and prospects by setting up sophisticated and personalized customer communication strategies. Sephora is a division of Moet Hennessy Louis Vuitton (LVMH), the world's...
Service quality management
Case study - 7 pages - Management
John and Judy Bailey have been making renovations in their house for a while. After the renovation of several rooms, the next step was to renovate kitchen. The couple had precise requirements for the design of their future kitchen. After visiting several showrooms and meeting different...
The effectiveness of the training and development program conducted at EXL Service.com (I) Pvt Ltd
Thesis - 43 pages - Business strategy
Indian companies are walking up to the challenges thrown in by the market economy. To survive in this highly competitive scenario, managers are being pressured to improve quality, increase productivity, cut down waste & eliminate inefficiency. The collective effort of the employer and the...
A measure of delight: The pursuit of quality at AT&T universal card services
Dissertation - 3 pages - Management
By the late 1980s, AT&T had produced a favorable reputation for itself. By focusing on customer satisfaction and quality, AT&T became a leader in its respective industry. This, however, was not sufficient enough. There was more to be achieved and the leaders of AT&T, at the time, knew...
FedEx and UPS (United Parcel Service): Maintaining success while competing aggressively
Case study - 4 pages - Management
According to Statista, the mail, express parcel and parcel (CEP) market includes companies that provide logistical and postal services, depending on the type of services offered. These services may include the delivery of parcels, messages or mail that will differ from a...
Business report : Veolia Environmental Services
Case study - 31 pages - Services marketing
As part of the Business to Business project, a team comprising Nicholas Dawson, Arnaud le Floch and Rouh Rouh Tan Tan decided to conduct an in-depth business study concerning a leading European waste management company: Veolia Environmental Services. Following the aftermath of “An...
Retail banking: What is a premium service?
Tutorials/exercises - 10 pages - Government finance
Deutsche Bank is a German bank, which was founded in 1870 in Berlin. Now, the bank has its registered office in Frankfurt am Main and is under the management of Josef Ackermann. Deutsche Bank is the most important bank in Germany, and the seventh in Europe, in terms of equity (2007). The...
Analyzing the strategy of "Tresses" hairdressing services
Dissertation - 8 pages - Business strategy
The introduction of this report begins by stating its purpose which is to analyze strategies which a new hairdressing service provider, Tresses should practice in order to successfully launch itself in the market. It then touches on the industry as well as describes Tresses uniqueness in...
Marketing of the services: The case of Club Mediterranean
Case study - 12 pages - Services marketing
Club Mediterranean was at the helm of creating one of the first holiday packages that was "all inclusive" and offered people to live at their own pace in heavenly places. For the last 50 years, it was the leader and a benchmark in this market. This structure, established in 1950, had been...
Services marketing: Ryanair's case study
Case study - 10 pages - Business strategy
"A service is any activity or benefit that one party can offer to another which is essentially intangible and does not result in the ownership of anything" (Kotler, Saunders, Armstrong & Wong, 2005). The service of the Airlines low-cost companies began in the 80's to follow up the...
Business report : Veolia Environmental Services - published: 19/01/2009
Essay - 32 pages - Business strategy
As part of the Business to Business project, a team comprising Nicholas Dawson, Arnaud le Floch and Rouh Rouh Tan Tan decided to conduct an in-depth business study concerning a leading European waste management company: Veolia Environmental Services. Following the aftermath of “An...
The customer is the king: Relationship marketing
Thesis - 55 pages - Services marketing
Today it is the consumer who delivers the final verdict. The major application of Relationship Marketing is in industrial good markets and service markets. For relationship to start individual identifiable customers have to surface from the statistical mass of a target segment and...
Cover letter for visitor services
Template letter - 1 pages - Human resources
On the Museum of Science's Human Resources website, I learned of various employment opportunities in Visitor Services. I am very interested in these positions, and I believe I have the skills and expertise to excel at providing the best experience for guests. Particularly, I would love...
The building of customer loyalty and retention strategies in sports marketing - publié le 16/01/2009
Essay - 23 pages - Services marketing
The research in this dissertation focuses on the building of customer loyalty and retention strategies in sports marketing with the Chinese Professional Baseball League (CPBL) as an example. This research aims to provide the factors which influence customer loyalty from a sports...
The policy of service at Decathlon
Case study - 26 pages - Services marketing
In France, Decathlon is the leading specialized distributor of sports and leisure. Its success is the result of the introduction of an innovative policy. The concept was to offer facilities for all athletes, from beginners to professionals, in all brands available under one roof. The company now...
A Study on customer satisfaction towards Cipla products
Market study - 40 pages - Business strategy
Satisfaction is an important element in the evaluation stage. Satisfaction refers to the buyer's state of being adequately rewarded in a buying situation for the sacrifice he has made. Once the customers purchase and use the product they may then either be satisfy or dissatisfied. Today's...
The building of customer loyalty and retention strategies in sports marketing
Case study - 41 pages - Sport marketing
The research in this dissertation focuses on the building of customer loyalty and retention strategies in sports marketing with the Chinese Professional Baseball League (CPBL) as an example. This research aims to provide the factors which influence customer loyalty from a sports...
Events and information management - CRM (Customer Relationship Management)
Essay - 4 pages - Management
Until very recently, businesses were more focused on selling as many products and services as possible, regardless of who was buying them. Nowadays, competition is just a click away. Companies in difficulty realize that without customers, products do not sell and revenues do not...
Marketing strategies of IBM Global Service India
Thesis - 54 pages - Services marketing
IBM India's revenue is up 45% from a year ago, largely contributed to by a strategic approach and highly penetrative marketing strategy, and it keeps winning its share of large deals, such as a 10-year, $750 million contract it signed in 2004 with Bharti Tele-Ventures, India's No. 1...
The role of advertising effectiveness in changing customer's perception in relation to LG and its competitors
Tutorials/exercises - 80 pages - Business strategy
Modern marketing calls for more than developing a good product, pricing it attractively and making it accessible. Companies must also communicate with present and potential stakeholders, and the general public. Every company is inevitably cast into the role of communicator and promoter. For most...
Customer Loyalty
Essay - 6 pages - Management
With the globalisation of the world competition has become challenging. Competitors from emerging markets are entering into the developed markets. Attracting new customers has become a more expensive and exhausting business. Therefore the customer is one of the most valuable assets...
Total Quality Management in Services
Tutorials/exercises - 11 pages - Business strategy
Total Quality Management is a component of strategic managment, which improves an organization from top to bottom. In particular, it is a structured approach, which aims at enhancing customer satisfaction and loyalty through a continous improvement of services quality. Total...
