Public administration defined within the context of its four frames and pros and cons to privatization
Case study - 4 pages - Social, moral & civic education
How is public administration defined within the context of its four frames? Before answering this question, first think about how public administration is defined in general. Public administration is a system of public servants managing an array of services, programs, and other related...
Allied Toys Inc. (2008)
Essay - 8 pages - Business strategy
Allied Toys, Inc is a company based in NY, USA. Its activities are the development, manufacture and marketing of “high tech toys”. Some of these toys embody new inventions that are protected by a US patent. The production of the toys will be outsourced to China and the toys will be...
Marketing audit - Bank of America
Essay - 9 pages - Services marketing
Bank of America has undergone many changes in the past four years, through a variety of Merger and Acquisition activities. While these Mergers and Acquisitions have aided Bank of America in gaining additional geography and market share, these same activities have also posed numerous marketing...
Case study: Southwest Airlines and United Airlines
Case study - 13 pages - Finance
In 1998, the US airlines carried a record 551 million passengers . At that time, the whole industry was in pretty good shape. Unfortunately, many things have changed since then. The 2001 terrorist attack on the twin towers has marked a turnaround in the industry and especially in the United...
Leshop.com: financial and marketing analysis
Case study - 20 pages - Services marketing
LeShop.ch is the first online grocery retailer in Switzerland. It has been on the market since 1998. Until the end of 2003, its majority shareholder was the Bon appétit Group with 33% of the shares. This major Swiss wholesaler, decided in December 2002 to close down it's business. However, by...
How technology can increase organizational efficiency?
Case study - 3 pages - Electronics, mechanics, engineering & technology
Delivery of superior services and provision of quality goods to consumers is one of the basic managerial responsibilities. One way to accomplish this objective is to invest heavily in technology. To assess the implications of technology on efficiency of an organization is a difficult task...
The penetration of Hutch (now Vodafone) in the Indian mobile market and research on the users
Tutorials/exercises - 42 pages - Business strategy
Hutchison Essar is a part of the internationally acclaimed Hutchison Whampoa group, a diversified, multinational conglomerate with its origins dating back to 1828 in Hong Kong. The parent company, Hutchison Whampoa Limited, is a part of the Li Ka-Shing group of companies. It is one of the...
Panel Data Analysis - Empirical Financial Modelling
Tutorials/exercises - 3 pages - Finance
We formulate the following three hypotheses after reading the literature: H1: There is a positive relationship between bank loans and ROAA. H2: There is a negative relationship between bank loans and the business climate dBSI. H3: There is a positive relationship between bank lending and GDP...
The evolution and implementation of the marketing concept
Thesis - 7 pages - Services marketing
Since its introduction in 1950's the marketing concept has been criticized, broadened, and blamed for the current decline in the competitive world. Have critics failed to recognize what marketing concept really is? The Marketing Concept was created in the 1950's just after the World War II, more...
How to Create a HR Function that Empowers Employees?
Practical guide - 3 pages - Human resources
Employee empowerment is the key to any successful business as it comes with a huge range of benefits for both employees and the organisation as a whole. An empowered workforce is likely to be more productive, more satisfied within their roles, and they are more likely to be loyal to the...
SWOT Analysis - Zara
Case study - 4 pages - Fashion and ready to wear marketing
Zara is an internationally famous fashion brand. The company currently sells in two hundred markets with over two thousand stores worldwide. Zara is one of eight brands that are owned by Inditex Group, the largest apparel retailer in the world. According to 2019 financial statements, Inditex...
A study on the significance of information technology in various fields
Thesis - 15 pages - Computer science
The outcome of the integration of computer and telecommunications technology is today called as Information Technology which is popularly known as Info Tech. Businesses use IT in many different ways. Some IT applications automate a variety of basic business activities, from production control...
Company Logistic Analysis, Drawbacks, And Recommendations
Case study - 5 pages - Business strategy
Home Depot is one of the largest retailers of home improvement products and services. The company has over 2255 retail stores across 50 states in the U.S. The company employs more than 300,000 employees. The company is listed on the New York stock exchange and in the doe Jones. The company...
What makes Samsung one of the world's leading companies?
Case study - 46 pages - Services marketing
The Samsung group, a multinational enterprise founded by Lee Byung-Chul in 1938 in Daegu, is one of the largest multi-billion dollar corporations in the world. It is composed of numerous multinational businesses, all united under the Samsung brand. The South Korean conglomerate operates in...
Business Plan Lyon Party Bus
Business plan - 8 pages - Services marketing
This project deals with an old London double Decker bus, totally fitted out to receive and host persons in Lyon (France) and its suburbs. We will organize parties (birthdays, retirement, New Year, stag parties, etc) firm seminars and tours, as the bus will be travelling around the most beautiful...
Exploring the Genesis of the Department of Homeland Security: What Exactly Lies Within the Office of the Director of National Intelligence?
Thesis - 5 pages - Social, moral & civic education
This report will investigate the root causes for the creation of the Department of Homeland Security (DHS). To help explain the genesis of its inception, history of the Bush administration's preoccupation with securing the nation from terrorist threats or attacks will be discussed. According...
Strategy of growth of Hermes
Thesis - 2 pages - Business strategy
The strategy of Hermes is based on a relatively intense growth strategy. Indeed, Hermes uses 5 of the 8 existing growth strategies, in seeking to expand into new markets. Hermes has a strategy of globalization (and if necessary, carries out small adjustments to its plan, but does not alter the...
A closer look at transportation in India
Thesis - 25 pages - Business strategy
Transportation is the movement of products from one node in the distribution channel to another. By providing for the swift and uninterrupted flow of products back and forward through the distribution channel, transportation provides companies distinct markets on an equal footing. Transportation...
Presentation of the Dell firm
Case study - 25 pages - Business strategy
Dell Computer Corporation was created in 1984 by Michael Dell, from Austin University in Texas, with an investment of $1000 and the will to suppress intermediaries in the computer industry. In 1985, the company Dell launched its first computer, the Turbo, featuring the Intel 8088 processor. In...
Hypermarket's struggle against the development of hard discount in France
Essay - 9 pages - Services marketing
This dissertation is directed towards the retail world of France. The study is undertaken for the final term of this academic year's research project. To make the topic of study as dynamic and interesting as possible, I have presented a suitable title for the dissertation. Hence, at the...
Supply chain management
Dissertation - 26 pages - Management
Every organization with a service or manufacturing entity needs a robust supply chain management in order to gain and maintain a competitive advantage within supply chain alliances and partnerships. An independent firm on its own may not have all the resources to match its competitors. But...
"Nespresso, what else? " - A strategic analysis
Case study - 30 pages - Business strategy
During the 70s, Nestle anticipated a market growth of premium coffee based on the original concept of the inventor of the espresso, Luiggi Bezzera. The principle is simple: offer the finest Italian coffee directly to your home or office. Founded in 1986, Nespresso pioneered the allotted coffee...
Sequoia - E-marketing Plan
Case study - 22 pages - Services marketing
Since 1988, the supermarket Sequoia specialized in organic and natural products. The objective of this store was to provide healthy and organic food and also products for cleaning the house, cosmetics, etc. that was intended to enhance the well-being of customers. The choice of the firm...
How to evaluate the performance of the human resource department?
Thesis - 4 pages - Human resources
It is important for companies to evaluate the quality and performance of their different departments (Baruch, 1997). Evaluating the human resource department (HRD) is even more important due to its many links with and influences on other items -for example, with increased productivity (Fox et al,...
Benetton Group's advertising campaigns, an expression of our time
Essay - 17 pages - Services marketing
Benetton was founded in an Italian town in 1955 by Luciano Benetton and his brothers and sister. The first store was opened in 1969. Today, the Benetton Group is present in 120 countries around the world, and is engaged in the manufacturing and distribution of clothing, undergarments, shoes,...
Southwest Airlines case study
Case study - 8 pages - Management
Southwest Airlines is in the top ranking US Corporation in terms of profits and reputation. This airline has always applied strong strategies in order to be on the top in terms of profits, innovation, and image. This constitutes the culture of this company, which matured over the last...
Fortune Garments - Strategic analysis of the enterprise
Case study - 11 pages - Business strategy
In the beginning, Fortune Garment was an innovative and efficient company. Its high quality standards were appreciated worldwide. The development rapidly led to expansion. The group grew in size and popularity. Extending to over 17 countries, arming itself at about 3000 suppliers, the group...
Conceptual framework of CRM in hotels
Thesis - 19 pages - Management
Until recent years, relationship management has been largely ignored by most industries outside the service sector. Classical marketing theory and practice has focused on customer acquisition rather than customer retention. However, due to the intrinsic nature of the...
Theoretical and practical study of CRM strategy in Societe Generale Algeria
Dissertation - 69 pages - Management
Traders have always tried to enhance the wealth represented by their customers. The market was large with a strong demand, and it was enough to offer a good product to be sold easily. Today, competition and supply are such that the buyer moves from one provider to another, because they are...
Security issues with cloud computing
Case study - 3 pages - Management
As most of the cloud computing services depend on the internet, the availability of the service is incessant. The only thing a user needs to worry about is the security of the data, which is stored on the cloud network, which is popularly known as shared network. Most of the...
