The impact of demographic development in international marketing
Market study - 5 pages - Services marketing
This paper seeks to show the different impacts of demographic development on International Marketing and how enterprises may deal with this phenomenon. With the worldwide population ageing, new markets and new opportunities are opening for entrepreneurs. This shift in demographic...
To what extent did the interwar motor industry overcome its pre-war difficulties?
Thesis - 6 pages - Economy general
The pre-war motor industry was in its infancy and suffered from a lack of investment backing, high production costs, an over engineered end product and a saturation of small family orientated manufactures. Developments in the industry often came from pioneering engineers with components being...
The stock exchange and the big industries of India
Dissertation - 39 pages - Finance
Stock market is a broad term, which involves a number of markets in which securities are brought and sold. Stock markets often rise and fall. Before knowing why the stock markets are so volatile, let us understand about stock market and the investment options available to a potential investor....
An analysis of cost-accounting in Starbucks Coffee Company
Essay - 8 pages - Business strategy
Starbucks did not start as a seller of beverages. Its history stems in 1971 from the putting up of a business, which focused on the distribution of coffee beans, by Jerry Baldwin, Zev Siegel and Gordon Bowker. It was with the entry of the entrepreneur Howard Schultz into the company that...
An analysis of the Indian retail industry
Tutorials/exercises - 63 pages - Business strategy
The Indian retail sector is witnessing tremendous growth with the changing demographics and an improvement in the quality of life of urban people. The growing affluence of India's consuming class, the emergence of retail entrepreneurs and a variety of imported products particularly in the...
Delocalization: Advantages, inconveniences and consequences
Thesis - 10 pages - Business strategy
Economic delocalization is a transfer of activities, of capital and of employment in areas of a country or of the world which have competitive advantages. Delocalization consists of separating fabrication areas and transformation products areas of consummation country. The production is...
Jamestown vs. Plymouth Rock
Thesis - 2 pages - Modern history
Jamestown, Virginia was the first permanent English settlement in the New World. Sponsored by the Virginia Company of London, Jamestown was founded on the basis of economic motives. As news of the economic opportunities spread throughout England, entrepreneurs of this company planned to...
Relationship between strategic planning and SME success: Empirical evidence from Thailand
Thesis - 7 pages - Management
The role of small and medium enterprises (SMEs) is becoming increasingly prominent throughout the world. Thailand is no exception. SMEs in Thailand represent over 90 percent of the total number of entrepreneurs in nearly all business sectors, and employ over 60 percent of the labor force....
A comparison of Richard Branson's Virgin Atlantic and the Australian Qantas
Thesis - 4 pages - Business strategy
Sir Richard Branson is often termed as an entrepreneur who has always over achieved. He was born on 18 July, 1950 and is the man behind pioneering the Virgin Group to what it is today. Richard Branson studied at Stowe School, where he started Student Magazine which was his first venture...
The development of a customer-focused organization
Thesis - 7 pages - Management
Flow management, flat organization, project management, re-engineering processes - the theme of the integrated enterprise management is the quest for better coordination between organizations and entrepreneurs which has had a major impact on business and change management in the recent...
Innovation: An advantage for companies
Course material - 7 pages - Business strategy
Innovation is the application of a new invention in a way that provides new technical, organizational or commercial benefits to a business. It aims to add value or provide an additional benefit to the company. Innovation is the foundation of entrepreneurship, since an entrepreneur need to...
The role of the works council in the company's internal communications
Tutorials/exercises - 4 pages - Business strategy
The Works council was established in 1945 with the aim of involving the employees in the running of the company and establishing cooperation between employers and employees without undermining the authority of the entrepreneur, and thus increasing competiveness. The purpose of the works...
Study of the effects of privatization policies on the economy: The French example
Thesis - 10 pages - Economy general
The public sector in France, which represents the firms that are controlled by the government, has been for a very long time a huge sector, with staff that represented in the 80s more than 10% of the whole labor market. Given the importance of this public sector in France, I am interested in...
Clear-Wire-IP, a new way of calling
Essay - 13 pages - Services marketing
There are no news in the fact that the ICT sector has been developing at an outrageous pace for the last two or three decades. A great amount of new gadgets appear every day on the market; some useful and others less useful. This also implies that we are working in a relatively risky market where...
AnimeHA, Full Tilt Poker and Alienware: case study of three successfull e-businesses
Case study - 7 pages - Economy general
Nowadays, launching a successful e-business requires several conditions to be fulfilled. We must have knowledge of the current elements that are part of e-business, such as the different existing business models. We also have to be aware of the numerous applications provided by the Internet...
India, Welcoming Land for the IT Enterpriser
Dissertation - 45 pages - Management
This thesis entitled "India Welcoming Land for IT Enterpriser" has been written with the idea of creating a concrete and practical tool for an entrepreneur who is eager to try the adventure of entering the IT market in India. We will explore various fields like the culture of the country...
Heineken and the beer market
Case study - 15 pages - Services marketing
Heineken was born in 1973 in Amsterdam. The company grew with its brand image and acquired international recognition in a momentum which was fairly gradual. One of its key product which is beer was being exported to Dutch India which is now called Indonesia. Further, in 1876 France was identified...
Burger King in South-Africa
Case study - 14 pages - Services marketing
Burger King was established in 1954 in Miami, Florida, by James McLamore and David Edgerton. They were among the pioneers of fast food. The Whopper , launched in 1957, was an instant success, and is today the emblem of the brand. Burger King quickly distinguished itself by its unique taste and...
Marketing & Innovation Business Case: Ladies Taxi Service, Paris
Case study - 17 pages - Services marketing
Nowadays, women do not feel safe in the streets of Paris. In 2008, 10% to 12% of the people interrogated in Paris claimed to be worried about their security in the day-to-day life . Taxis and public transport are not an exception. Some recent events such as the murder of a young Swedish girl by a...
Starbucks - Organisation and Management
Case study - 9 pages - Management
In 1971 the story began, three Seattle entrepreneurs started the Starbucks Corporation. They sold whole bean coffee in one store. After 11 years, their business had grown tremendously and they hired Schultz in 1982 to be the manager of retail and marketing. He had some ideas, he...
Change management: The difficulties in applying change processes
Essay - 8 pages - Management
When a company witnesses an important growth or change period, the entrepreneur and the executives needs to manage the changes and adapt the organization to its new expectations. They have to adapt the company to the new demand and ensure this expansion without damaging their global...
International human resource management: Sean John Clothing Inc. and its expansion into the Caribbean Basin: Jamaica
Thesis - 8 pages - Human resources
Sean John Clothing is a very successful contemporary clothing brand launched in 1998 by the US Hip Hop star Sean John “Diddy” Combs. For ten years now, Sean John has made its mark on the fashion industry and made Sean John Combs one of the most successful African American...
E-business, three case studies : Spreadshirt, Bigadj.com, Emusic.com
Case study - 8 pages - Economy general
Case 1 - Spreadshirt.net is a new website which allows to create its own shirts, apparels and to personalize a lot of items (mugs, aprons, bags, etc..). It is a German company which received several prizes for its business idea (for instance, the Hewlett Packard Business Innovation Award 2004)....
Change management: The difficulties in applying change processes - published: 12/10/2010
Course material - 8 pages - Management
When a company knows an important growth, the entrepreneur and the executives needs to manage the changes and adapt the organization to its new expectations. They have to adapt the company to the new demand and ensure this expansion without damaging the global service and functioning. But...
