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29 sept. 2010
doc

The period from 1948 to 1953 was a phase of high intensity in Cold War history and decisively shaped the future of the European continent. Analyse the events in Europe in this period and their meaning for European integration.

Essay - 3 pages - Modern history

After World War II, Europe was destroyed and two superpowers emerged; the United States and the USSR. The United States was the only state to have the atomic bomb and used the massive weapon against Hiroshima and Nagasaki, Japan, and the USSR was important because of the fight against Nazi...

29 sept. 2010
doc

The Conference on Security and Co-operation in Europe (CSCE) in the post cold-war Europe

Essay - 5 pages - International relations

The CSCE (Conference on Security and Co-operation in Europe) was born with the Helsinki final act in 1975, as the territorial statu quo seemed definitely taken for granted by both the communist block and western countries. On the 1st of August 1975, 35 heads of states from Europe,...

18 juin 2010
doc

Two centuries of economic growth: Europe chasing the American frontier (Robert J Gordon)

Thesis - 6 pages - Economy general

This paper deals with the gap between the economic developments of the United States with respect to the main Western European Countries in the last two centuries. In the mid-nineteenth century, Europe and the U.S. had similar GDP and productivity levels. However, over a period of time...

31 déc. 2010
doc

Adapting Planet Reebok advertisements to suit Europe (2006)

Case study - 5 pages - Business strategy

Contextualizing The sports brand Reebok operates in a highly competitive market. Although the number of competitors is limited (Nike, Adidas and s few other national brands), the battle rages on, especially in terms of marketing communication. Each brand is vying to get the best picture and...

01 avril 2010
doc

Integrated essay on the empire in the West, France and England as powerful states, the medieval period and Black Death in Europe

Thesis - 5 pages - Literature

Charlemagne's coronation as emperor at St. Peter's Basilica heralded a new era for the West and for the Byzantine Empire. Charlemagne became the strong leader at the helm and his missi dominici kept a watchful eye on territories that were far away. The governments of France and England could not...

29 sept. 2010
pdf

Why did communism become established in Eastern Europe after the Second World War?

Essay - 5 pages - Political science

Shortly before the official end of the Second World War, on 25th April 1945, American and Soviet soldiers met at the Elbe. In order to reach the Elbe River, the Russian troops had to come all the way across Europe, thus crossing Eastern Europe. By the end of the same year, seven...

30 nov. 2010
doc

Why are foreign exchange rates of G3 (the United States, Japan, Europe) so unstable?

Thesis - 12 pages - Economy general

In 1973, Nixon unilaterally decided to break off all references to gold and to float the dollar to escape the constraints of the international monetary system of Bretton Woods which was becoming increasingly burdensome on the U.S. economy. This ended the system of fixed exchange rates, which had...

06 oct. 2010
pdf

The changing meaning of luxury in Europe

Internship report - 50 pages - Business strategy

No longer reserved for the selected few, luxury is now within the reach of a much larger consumer segment. In this analysis we ask Europeans what constitutes „luxury? in their everyday life. As the prospects for obtaining a certain level of material wealth is fulfilled - or it is within...

29 sept. 2010
doc

Logistics gateway to Europe

Case study - 28 pages - Logistics

The project for a logistics gateway to Europe is about to set up a physical distribution system into the European market. The distribution system has to be developed for a non-European company with a new or existing product in a European market. Therefore we had to chose a couple of...

21 juin 2010
doc

The revival of the idea of Europe (1945-1950)

Thesis - 7 pages - International relations

There is a remedy which, if it were generally and spontaneously adopted by a great majority of people in many lands, would as by a miracle transform the whole scene and would in a few years make all Europe, or the greater part of it, as free and happy as Switzerland is today. This is an...

24 mars 2010
doc

The foreign policy implications that the treaty on the constitution of Europe signified for the EU in terms of giving it a legal personality

Thesis - 6 pages - European law

Whereas the consequences of the French and Dutch “no” to the referendums proposing the adoption of the Treaty establishing a Constitution for Europe do not stop to rattle the European political class, the innovations it proposed are still dangling. Nonetheless, some major points...

24 févr. 2010
doc

Enforcement of environmental policies in Europe

Thesis - 2 pages - Political science

Acid rain, coastal pollution, deforestation, toxic waste, and industrial contamination infect Europe's landscapes, waterways, and skies at higher levels than ever before. The United Nations, the European Union, and other international organizations have been implementing new environmental...

29 sept. 2010
doc

The European Union will never be fully democratic: discuss

Essay - 8 pages - European union

On 13th October 2005 was launched the Commission's “Plan D” for Democracy, Dialogue and Debate, which intends to “lay the foundations for the profound debate about Europe's future” in order to “mak[e] the European Union more democratic” . This strategy is a...

29 sept. 2010
doc

Transitions in South East Europe - Case Study : Serbia, Road to Democratization

Essay - 31 pages - International relations

All post-communist countries experienced public dissatisfaction over the economic dislocation of transition to a democratic market economy as well as to the access to pure democratic values. As a result, few anticommunist reformers have won consecutive elections everywhere in Eastern...

23 nov. 2010
doc

The Reorganization of the European Aviation Market in the past twenty years

Thesis - 52 pages - Business strategy

Discussions about the aviation market are recurrent in the press and the media. It is true that this sector is experiencing many changes. So we took the opportunity to study this subject in more detail when we proposed to analyze it. Today, globalization and competition have become critical...

19 juil. 2010
doc

The wicked witch of Western Europe who managed the gap of the East

Case study - 3 pages - Management

Just a few years ago, I worked at a store called UniQlo. UniQlo is a popular clothing franchise, the Japanese version of the Gap. I shopped at UniQlo during a trip to Tokyo, so I was really excited, not only to see that they would be in New York City, but also that they were hiring. I needed a...

29 sept. 2010
doc

Is there a common European culture in diplomacy?

Essay - 5 pages - European union

At the moment, the question of culture is fundamental in the construction of Europe. The European Union is in fact searching for its identity which would be the basis to develop the political integration. Diplomacy has always played an important role in Europe: to represent and...

29 sept. 2010
doc

Competition between European football clubs - published: 29/09/2010

Case study - 25 pages - Business strategy

In Europe, the economical competition is as relentless as the sport competition between professional football clubs and this fight is clearly unequal between the big and small clubs. How can we explain the competitive differences between the best French football club and the best clubs of...

31 déc. 2010
doc

Strategic issues in the European beer industry

Thesis - 7 pages - Business strategy

The beer market is now undergoing major changes. The alcoholic beverages market is growing; alcohol-based products increased from 182.084 million liters in 2000 to 204,361,000 liters in 2005, by volume growth of 2.7%. These figures seem to favor the brewers. However, if there is an increase in...

31 déc. 2010
doc

Cosmetic strategy for the European market

Case study - 8 pages - Business strategy

The Europeans are big consumers of cosmetics and they are concerned about their well being and appearance. The cult of beauty is a part of European culture. In this document, the differences in cosmetic spa and the strategy of creating cosmetics Cinq Mondes will be discussed. This is in order...

29 sept. 2010
doc

Human resources in Europe

Essay - 10 pages - Human resources

For the last three decades, the liberalization of the exchanges and the development of the Foreign Direct Investments (FDI) led the globalization of the economy. The flows of the FDI with the amount of 648 billion dollars in 2004 are sixteen times today than at its being in 1950 . The growth of...

29 sept. 2010
doc

In your view could the collapse of socialism/ communism have been avoided or postponed in Central and Eastern Europe?

Essay - 3 pages - Political science

The main issue is indeed to know whether the system of the Soviet Union could have been reformed in order to last longer. Some reforms could have been conceivable but they were so deep, so huge that it would have led to a complete transformation of the whole system with, for example, redefining...

29 sept. 2010
doc

Europe's leading telecom companies : Overstretched and under threat

Essay - 9 pages - Business strategy

According to Campbell in 2002, the classic prescriptive process can be defined as a “strategy that is planned in advance and which follows a rational process through each stage from analysis to implementation.” Widely recognised as the most principal theories for strategy development,...

29 sept. 2010
doc

International accounting regulations: Understanding differences - USA/ Europe

Essay - 6 pages - Management

Throughout the globe, U.S.A. has been famous for their notion of freedom, their way of life, and their entrepreneurship, stemming back to its very origins. This is a legacy from the very first pioneer, which still affects them nowadays either in their private or business life. It's a country...

29 sept. 2010
doc

Why, according to Iversen, have the United States and Continental Europe adopted such different approaches to labor markets and social protection?

Essay - 2 pages - Political science

Published in 2005, Torben Iversen, tries in his book ?Capitalism, Democracy and Welfare', to build a general explanation on why within a group of countries labeled western type democracies there are such differences regarding economic equality and welfare protection. With an integrated...

29 sept. 2010
pdf

E-Tourism in Europe. The E-CRM and ITCs adoption issues: how to retain customers?

Case study - 37 pages - Economy general

E-tourism offers the potential to make information and booking facilities available to a large number of consumers at a relatively lower cost. Among its several advantages are that it enables the tourism sector to make large scale savings on the production and distribution of print and other...

29 sept. 2010
doc

Energy choices in Europe: the case of electricity

Essay - 14 pages - Economy general

Energy is a vital element for the economy as a whole as every sector demands its usage constantly. It is not an end-product by itself, but a pre-requisite for most of the economic activities. A sudden increase in energy prices or a disruption of supply can entail heavy economic repercussions. An...

29 sept. 2010
ppt

Launch of the BMW 5 Series in Europe- Strategic Marketing

Case study - 25 pages - Services marketing

Here's announcing an overwhelming Enterprise opportunity: Replace the the old version of a 5 series and you could win an amazing market share -Market is flourishing with middle or high range cars and the competition is vast -Competition is top seeded(3A segment)- Either opt for a Renault or...

14 déc. 2010
doc

Should turkey join the European Union?

Thesis - 4 pages - European union

Many people believe that the debate regarding Turkey's adhesion to the European Union (EU) is modern and recent; it actually goes back quite a long time. As a matter of fact, it dates back to the 1960s; the issue was raised in 1963, when Turkey signed a customs union with the E.U. This...

25 août 2010
doc

Women's work culture in Europe and U.S

Thesis - 3 pages - Social, moral & civic education

From time immemorial, women have been a part of the world's work force in various spheres. She has faced turbulent times during which the status and rights of women's progress were challenged not only with regard to the rights of workers but also their right to work. Contrary to popular belief,...