Towards a European Confederation? From de Gaulle's Return to Power to the Milan European Summit (1958-1985)
Course material - 6 pages - Modern history
After the failure of the federal concept and the more prudent approach of the Rome Treaties, for about 30 years, the European Economic Community (EEC) seemed to develop more along the concept of a European Confederation, not a Federation, as envisioned by the Founding Fathers,...
Towards a Kind of European Constitution? From the Saint-Malo Franco-British Meeting to the Lisbon Treaty (1998-2007)
Course material - 6 pages - Modern history
In 1998, Prime Minister Blair had to realize that the fact that GB did not participate in the Euro would actually marginalize her inside the European Union. He decided to recover the initiative, and to take up the subject of European defense, where GB could contribute in an...
Marketing Plan - Introduction of the new Guinness Black Lager on the French Market
Case study - 20 pages - Tourism marketing
Our marketing plan examines the introduction of a new beer on the French market. Guinness has recently released a new product to appeal to a younger demographic than the usual Guinness customer. This new product called Guinness Black Lager is a beverage that is easier to drink than our...
The organic products market in the UK
Case study - 9 pages - Distribution marketing
The consumption of organic food substances has soared within the past years across the United Kingdom, as people have sought high-quality food substances and eaten healthy foods, driving the most considerable year-on-year increase in the sale of natural substances in fifteen years. The organic...
To what extent has European integration promoted security and stability in post-Cold War Europe?
Internship report - 5 pages - European union
According to E. Bomber and A. Stubb (2003) , the European integration is ‘a process by which sovereign states relinquish (surrender or pool) national sovereignty to maximize their collective power and interests.' We notice that European integration involves different...
Ice cream market analysis
Case study - 11 pages - Business strategy
In all the worlds regions, the ice cream market is very heterogeneous and the competition is very active. This is one of the main reasons why I have chosen the ice cream industry combined with the factor of the incredible growth in recent years. The world ice cream's market is very...
The European Union and its neighbors to the East and South-East of the Continent and to the Middle East
Course material - 11 pages - Political science
The European Union has still very limited means in terms of foreign and security and defense policy, and its members still follow quite different foreign policy agendas. But the EU confronts several and often growing problems and crisis in her immediate vicinity.
Market study - Deciding which markets to enter: Manchester United
Case study - 14 pages - International marketing
To decide the markets Manchester United Lda. wanted to enter, the company needed to do a global marketing research to get to know the market, competitors, and customers of this new markets. To evaluate the foreign market in its potential, size, competition, growth,...
Market Study - Sustainable tourism
Market study - 8 pages - Tourism marketing
The tourist is, according to UNWTO, a traveller who travels away from his usual place of residence for at least one night and a year at most. The tourism market has a significant weight in the world economy, and its influence is not about to end, as it is constantly growing. France is the...
The Interplay of National and European Considerations in the Foreign Policy of EU Members - France and Germany
Course material - 11 pages - Political science
Since the origins of the European project, Europe has depended on close Franco-German cooperation. As we have seen, all the big moves forward were possible because of the basic Franco-German agreement; the last major instance was Maastricht in 1992. The other countries had to follow. Of...
Internship report: An overview of David Travels & the current market for travel agencies
Book review - 40 pages - Business strategy
“The world is a book, and those who do not travel read only a page”, wrote Saint Augustine. From this quotation, we understand that traveling today is a way of discovering new cultures, languages, values etc. This is what largely prompted me to intern in a travel agency. So, when a...
The future of nuclear energy: The European Energy Policy
Case study - 6 pages - Ecology & environment
It is hard to forecast with any certitude what the 21st century will hold for nuclear power. Still, the issues that will form its future are slightly clear. The goal of this paper is to study the possible role of nuclear energy in the formation of sustainable development in Europe, on the basis...
Technical and Architectural Study - The Market Hall in Rotterdam, a Hybrid Market - The Mixing of Functions at a Building Scale
Case study - 6 pages - Architecture
After five years of work, the city of Rotterdam inaugurated in October 2014, the first covered market of the Netherlands which cost 175 million euros. Located in the city centre and close to Blaak Railway Station, the Market Hall is part of the renovation project of this historic...
Philips Wouwerman, Taste and market in the 18th century
Dissertation - 11 pages - Art history
Philips Wouwerman was born in Haarlem in 1618. He was the eldest son of the painter Paul Joosten and Susanna van den Bogert. His two brothers, Pieter and Johannes Wouwerman, were also to become painters. Philips probably received his first painting lessons from his father. According to Cornelis...
Anglo-German relations in the European Union, 1945-2019 - publié le 07/09/2023
Presentation - 10 pages - International relations
History showed that Germany and the United Kingdom were often enemies, even if they were also strongly dependent and linked on many levels. Indeed, they were commercial and industrial rivals before 1914, and then they fought against each other during the two World Wars. But more recently, they...
International market developing: Culture dialogue under the background of globalization
Case study - 3 pages - Educational studies
Globalization is the process of nations integration in a global economic space. However, globalization does not only apply to economics.Indeed, globalization is also the cultural field. Culture in globalization then two meaning: The first is the circulation of cultural products such as...
Foreign market entry plan: Nicolas in Singapore
Case study - 7 pages - Startup, entrepreneurship
Since a couple of years wine has became one of the favorite beverages of Asian people. Especially in Singapore where the population is very open on the European culture. That way of life, which was just a fad in the past , tend to become a proper characteristic of Singapore. Furthermore...
European colonization and its effects in the Spice islands and Banda islands
Essay - 3 pages - Modern history
Europeans began to colonize different areas of the world as soon as they became aware of their existence. Explorers sailing out of England, Spain, Portugal, and the Netherlands worked tirelessly to comb the vast regions of the world for suitable additions to their respective empires....
The development and failure of the European system (1815-1945)
Course material - 7 pages - Modern history
There was a European system before the current European Union. Its roots went back to the 17th century and the Westphalian peace of 1648. It reached its maturity during the 19th century, after the Vienna Congress, and under the impression of 25 years of revolutionary and Napoleonic...
In the European Union, how can the current generation gap be bridged?
Essay - 4 pages - European union
The generation gap is not exclusive to our time. In fact, this phenomenon has been documented in literature since antiquity. In each generation, an arbitrary label is given to each side, but the deepest essence of the gap remains the same: economic, social, and political divergence of points of...
European Union (EU) Law - Power sharing and EU institutions
Course material - 2 pages - European law
The document broaches the subject of European Union law. It delves into how power is shared between member states and institutions, and describes the institutional structure of the EU.
The Ford focus on the Chinese market
Presentation - 20 pages - Business strategy
-Founded by Henry Ford in 1903 -The beginning with the Ford T -Until 2006: A big portofolio of brands Ford's full-year sales totaled 1.935 million -In 2010, global auto sales are estimated at 72 million -Ford focus is expected to be sold worldwide in over 120 markets. -According to the...
Success and Failure of Foreign Market Entries
Case study - 18 pages - Educational studies
Foreign marketing involves exchanging goods and services between various different national markets (Salman par 1). The marketing activities are coordinated and integrated across various countries that relate with each other in business. In order for a company to fit well in foreign...
Is the European Union still relevant nowadays?
Essay - 2 pages - European union
In his declaration of May 1950, in the aftermath of World War II, Robert Schumann emphasized the goal of peace that the European Union (EU) has to play in European politics. Throughout its history, the EU evolved and gained more and more power over several aspects of our lives. The...
Market Study - The Do it Yourself in the UK
Market study - 9 pages - Distribution marketing
The world's do-it-yourself home development market has gotten expected to reach 27 billion pounds by the fourth quarter of 2022, at an intriguing Compound Annual Growth Rate of 40 percent between 2017 and 2022 (Seo et al., 2021). The United Kingdom has not only managed to achieve but...
American and European Experiences
Case study - 3 pages - Educational studies
A tendency to generate unemployment may be inevitable consequence of a market system, but it is not an inevitable evil. You can administer a capitalist system with high levels of employment - paying most likely the price of considerable degree of inflation. A critic might question the low...
To what extent is there a need for the European Union in 2010?
Internship report - 5 pages - European union
With the implementation of the Lisbon Treaty in December 2009, the ‘European Union begins 2010 with a new look', according to VOA News. The European Union has strengthened its institutions, with a new ‘president of the European Union'; Herman Von Rompuy and a new...
KFC's Market Position and External Factors
Case study - 6 pages - Catering marketing
KFC (Kentucky Fried Chicken), a global fast-food giant, has left an indelible mark on the food industry (Guinto & Alcantara, 2022). With its iconic Colonel Sanders logo and a rich history dating back to the 1930s, KFC has become synonymous with crispy fried chicken. However, understanding...
Country market studies
Course material - 4 pages - Business strategy
Knowing why firms go global is only part of the battle, you also need to know where to go. Imagine that you lead a company in the United States, and are responsible for deciding which three countries to enter. First, what types of countries would you choose? What criteria would you use to make...
British Petroleum Company - free market, Sustainable Management Futures
Case study - 5 pages - Educational studies
The free market theory postulates that there should be numerous participants within the same market engaged in the buying and selling of numerous and varied products. All such producers have the opportunity to take part in production activities and, therefore, share the profits...
