PepsiCo 2007: Strategies to increase shareholder value
Presentation - 15 pages - Management
This presentation takes a look at the history of Pepsico. It covers some of the key points in the evolution of Pepsico as a company. It will cover points like fast food acquisitions and Quaker Oats acquisition. It will also cover points like the strategy, revenue contributions,...
A convenient truth
Thesis - 1 pages - Literature
McFate is the term coined ironically by Humbert to address the role of coincidence in his life. McFate; an interesting classification when one considers that Lolita was written before the era of fast food commercialization, and yet the nickname still has the same dilutive effect...
The organic products market in the US
Case study - 9 pages - Distribution marketing
The organic products industry within the United States markets has grown significantly within the past twenty years. As a matter of fact, the organic products sector has ranked highest among the fastest-growing sectors within the United States, which further raises questions about how this...
The International Marketing Strategy Of Mc Donald's
Case study - 17 pages - Services marketing
McDonald's company is a multinational which owns more than 30,000 franchises of fast food restaurants under McDonald's brand, in 121 countries. The company also heads other brands of restaurants, as Aroma Café, Boston Market, Chipotle Mexican Grill, Donatos Pizza and Prêt À...
McDonald's: impact of physical evidence and servicescapes on customer perceptions and employees' behaviour
Essay - 7 pages - Human resources
"Explain the impact of physical evidence and servicescapes on customer perceptions and employees' behavior within the service sector. Provide relevant service sector examples." McDonald's is an interpersonal service company, in Bitner's categorization, which highly resorts to physical...
McDonald's: Intercultural management
Case study - 14 pages - Management
MacDonald's is a multinational company that embraces more than 30,000 fast-food franchises under the brand name, in over 120 countries. It was founded in the United States of America after the crisis of 1929. In the 50s, Ray Kroc took over the company and began to develop it nationally....
Business plan: the Wifi car system
Business plan - 14 pages - Electronics, mechanics, engineering & technology
It is important to choose the right time to start a company, because it is function of the economy. In fact, it is easier to start a company when the economy is bad, as the company will be able to commence its functions when the economy re-starts. In this case, we will study the feasibility of...
Fasting and Orthorexia
Case study - 8 pages - Biology
The total fasting corresponds to a total shutdown of all power outside the water. Fasting really begins beyond a period of 12-16 hours of non-food outlet other than water. Before this time we speak of physiological fasting. The concept of fasting is found in the word that comes lunch...
Corporate development Mergers
Essay - 16 pages - Business strategy
Created by Paul Ricard in 1939, the Ricard company, subsidiary of the Group Pernod Ricard since 1975, is a major player in the sector of drinks. It occupies the first rank in France on the market of the whisky with Clan Campbell, of premium Scotch whisky with Chivas, of Irish whiskey with...
Analyzing Financial Statements
Case study - 13 pages - Finance
The groups Coca Cola Company and Pepsi Co are both major actors in the sector of soft drinks. The profitability of this industry is always present, in spite of a slight decline which we have seen since the beginning of the 21th century, with the consumption more and more important of non bubbly...
Chipotle Company
Case study - 2 pages - Management
Having the ability to reach international markets is one objective for any company in the world. A company such as the Chipotle Company should be in the front line in offering its services overseas. Chipotle has been a fast casual dining experience whose services range from high ad fresh...
Burger King in South-Africa
Case study - 14 pages - Services marketing
Burger King was established in 1954 in Miami, Florida, by James McLamore and David Edgerton. They were among the pioneers of fast food. The Whopper , launched in 1957, was an instant success, and is today the emblem of the brand. Burger King quickly distinguished itself by its...
McDonald's - International Development Strategy
Case study - 19 pages - Services marketing
Created more than 50 years ago, McDonald's is the first fast food chain in France today. The first restaurant, established in 1937, was only a simple 'drive-in movie theater' managed by the brothers Richard and Maurice McDonald in the Illinois in the United States. The...
PESTEL Analysis - McDonald's
Case study - 5 pages - Services marketing
In 1940 brothers Dick and Mac McDonald opened their first McDonald's Bar-B-Q restaurant in California. Featuring a typical drive-in-style menu and offering a carhop service. In 1948 the brothers closed briefly to make some alterations when they opened in December of that same year, they...
Analysis of Group Danone and strategic market positioning (2008)
Case study - 10 pages - Business strategy
The results of the first half of 2008 reflected a 9.6% growth of the various 'Strategic Business Units' from the restructuring of Danone completed in 2007. Indeed, the Danone Group recorded a turnover of over 7.7 billion Euros for the same period. But what developments have Danone...
Strategic Operation Issues
Case study - 10 pages - Business strategy
Conducting competitive differentiation in contemporary business environment is becoming a challenging target to run into for most organizations, with the rivals speedily closing the previously existing gap. In practice, enterprises must now deal with the potential threat arising where competitors...
The impact and the economic consequences of the one-child family policy on the age structure of China's population
Essay - 10 pages - Social, moral & civic education
The world population is increasing at a rapid rate and aging fast in developed areas, soon the planet won't be able to satisfy needs of all humans living on it, however China did find a way to slow down the speed of population increase: The One Child Policy. It is a policy that some people...
Dunkin Donuts - Marketing Arrangement
Case study - 2 pages - Services marketing
Dunkin Donuts is an American franchise that was established in 1950 in Quincy, Massachusetts (ROSENBLOOM, 2013). The brand was initially best known for donuts, hence the presence of the term ‘donuts' in the franchise's title. William Rosenberg, the founder of the franchise, opened his first...
Terra chips
Case study - 22 pages - Business strategy
TERRA CHIPS, a USA-based company, founded in 1990, offers a wide range of vegetable and potato chips, which have created a new niche on the salty snack market. Terra has always had a tradition of creating masterful combination's of unique vegetables with a variety of fabulous flavors. So we...
Obesity in North America: Assessing the socioeconomic factors
Thesis - 6 pages - Social, moral & civic education
Obesity has become a North American epidemic that is closely associated with the stereotypical overindulgence of western culture. Unfortunately, the prevalence of obesity is on the rise. In fact, “currently, more that half of Canadian adults are obese or overweight (more than 5 million...
Danone: distribution and retail strategy review
Case study - 11 pages - Services marketing
For decades, fast moving consumer goods (FMCG) manufacturers have focused most of their marketing efforts, expertise and funds on their end-targets who are the consumers. The successive laws addressing the relationship between retailers and manufacturers in France have encouraged the...
Bikini restaurant : our innovative concept
Case study - 28 pages - Services marketing
Our principal idea is the opening of a new restaurant intended for the general public and especially for students aged between 18 and 25. Indeed, we noted that the tendency in eastern France was “to eat well, eat quickly”. This is why we felt that students would be interested in a...
French wine exports in Japan
Thesis - 26 pages - Services marketing
France is a part of the European Union; it is subject to common rules across Europe especially regarding the foreign trade policy which is deemed to be quite liberal under the leadership of the European institutions. It was from 1 January 1993, all European countries constituted a single...
Ancient Mayan Agriculture and Sustenance (The Classical Period: 200 A.D. - 900 A.D.)
Case study - 2 pages - Philosophy
Mayan civilization began around 1800 B.C. in the southern parts of Mexico; particularly in what we would refer to in the present day as the Yucatan Peninsula, Guatemala, Belize, El Salvador and certain parts of Honduras. According to many archeologists the Mayan civilization began to flourish...
The bottled water market : Evian
Case study - 2 pages - Services marketing
The mere mention of the name Evian evokes images and references that pins down its brand identity - Water bodies, the Alps, calm serene nature and purity. The strength of the brand lies in the fact that its product is essential for mankind. The average human drinks about 35,000 gallons of water...
Sustainable development and tourism - Example of Accor
Dissertation - 40 pages - Management
For a few years already, we have attended a real awakening of the individuals, companies and public authorities on the need for acting for a sustainable development of planet. Within the framework of our study we will be able to be interested in a sector touched particularly by this topic:...
PESTEL Analysis - Kraft Foods
Case study - 4 pages - Distribution marketing
"The spirit of a start-up, the soul of a powerhouse": created in 1980 under the name of Kraft Foods Global, the company was initially based in Delaware in the United States before it relocated to Virginia in 2012. This move coincided with the company changing its name to Kraft Foods...
Brand image analysis - Whole Foods Market
Case study - 2 pages - Distribution marketing
In today's society, which is becoming more and more aware of environmental problems and of the need to be more environmentally-friendly, Whole Foods Market is at the center of attention with its offer of local, organic, healthy food. Making it one of the leaders on the market....
SWOT Analysis - Kraft Foods
Case study - 5 pages - Distribution marketing
"The spirit of a start-up, the soul of a powerhouse": created in 1980 under the name of Kraft Foods Global, the company was initially based in Delaware in the United States before relocating to Virginia, with it should be remembered a change of name in 2012, to become Kraft Foods...
SWOT Analysis - The organic food marketing strategy
Case study - 10 pages - Services marketing
The rising awareness concerning organic food substances among individuals across the globe has been one of the critical factors driving the accelerated growth of organic products within the global market. Additionally, rising concerns from potential consumers regarding the use of harmful...
