Asta coffee study on the French market
Market study - 10 pages - Brand management
Sahara coffee leader in the import of green coffee Sahara cafes created in June 1998 its unit located in Casablanca in Morocco, which integrates the entire production cycle for the quality and efficiency of over 10,000 tons. Sahara coffee has an equipment of 6 modern roasters, which allows it to...
Opportunities to enter the French market for 'New World' wines
Sectorial analysis - 11 pages - Brand management
For 1900 years, wine growers have been meeting a lot of quality requirements. In 1907, because of the revolt of vine growers of the 'Midi' area, wine is defined as a natural product, resulting exclusively from the fermentation of grape juice.
International marketing: The strategic plan to introduce MTV's radio in the French market
Essay - 10 pages - Tourism marketing
The music industry will face great challenges for the next few years. Due to new technologies and especially the Internet, the industry has to find new ways to “sell music” and to make the customers interested in their product. The main issue in the music industry is the development of...
Coach: introduction of an American leather goods producer to the French market
Case study - 10 pages - Brand management
Let us briefly recall the features of the French leather goods market. This market is composed of 123 enterprises generating a turnover of 1703.2 billions euros. In France, approximately 14.000 employees are working for leather goods companies. The low and middle price...
Marketing plan: ' KUBIK ICE ' expansion into the French market
Case study - 16 pages - Brand management
Kubik Ice is the new cocktail launched by Jocelyn Pedrono, the PDG of Trendy Concept based in Angers. This product is on the French market for few months and we would like to make a new marketing plan to improve the sales and find a way to make it better known by the target...
Harboe : implant a Danish brewery in the French market
Case study - 32 pages - International marketing
To export beers in the French market is quite different than selling it in Denmark. The concept of the company is selling a very wide range of products. Due to the success achieved in other Nordic Countries we thought it would be interesting to see if Harboe would succeeds in the...
French Postal Market Liberalization
Case study - 2 pages - Micro-economy, job-unemployment
The transformation of La Poste into a public limited company in 2010 marked the beginning of the liberalization of the French postal market, challenging the natural monopoly position.
"Targeting New Audiences for French Rap: A Mobile Application Market Segmentation Guide"
Market study - 2 pages - Services marketing
Discover the innovative mobile application that makes French rap accessible to a wider audience by modifying explicit lyrics into softer versions. This app targets three key segments: parents seeking to share their children's musical tastes, children and young adolescents with...
Maintaining Market Leadership in the French Dental Industry: A Strategic Analysis for Bisico France
Case study - 11 pages - Business strategy
"Discover how Bisico France, a leading distributor of high-tech dental products in France since 1982, can maintain its market leadership while mitigating risks associated with foreign suppliers and evolving customer needs. Learn about the company's strengths, including specialized...
Regulation of Financial Markets and Sanctioning of Stock Market Offenses in French Law: An Analysis of AMF's Role and Powers
Thesis - 36 pages - Bank law
Discover how French law regulates financial markets and sanctions stock market offenses to ensure integrity and stability. The Financial Markets Authority (AMF) plays a crucial role in surveillance and enforcement, imposing stricter administrative sanctions and...
French Dating Sites and Apps Market Overview
Market study - 2 pages - Services marketing
The French dating sites and apps market is a thriving industry, driven by the growing demand for online matchmaking services. With over 2,000 dating sites operating in France, this sector is expected to grow by 4% annually, outpacing the global average. The market is highly...
Marketing Plan - Introduction of the new Guinness Black Lager on the French Market
Case study - 20 pages - Tourism marketing
Our marketing plan examines the introduction of a new beer on the French market. Guinness has recently released a new product to appeal to a younger demographic than the usual Guinness customer. This new product called Guinness Black Lager is a beverage that is easier to drink than...
Marketing Plan - Introduction of the new Guinness Black Lager on the French Market - publié le 15/02/2011
Case study - 20 pages - Services marketing
Our marketing plan examines the introduction of a new beer on the French market. Guinness has recently released a new product to appeal to a younger demographic than the usual Guinness customer. This new product called Guinness Black Lager is a beverage that is easier to drink than...
The implementation of Kosta Boda in the French market
Internship report - 15 pages - Business strategy
Kosta Boda is a Sweden company of design and making high quality of glassware and art glass. Founded in 1742, Kosta Boda is today a reference in this sector in Sweden. Its originality, its know-how and numbers of famous designers inside the company gave to Kosta Boda an image of luxury,...
When Skype Enters the French Market... - publié le 29/09/2010
Market study - 12 pages - Services marketing
Over the years, technology has made an amazing progresses. The computer equipment rate gets higher everyday and Internet has become an essential tool. With the globalization phenomenon, professionals have invaded the web, in order to enlarge the offer and to respond to a growing demand. With the...
When Skype Enters the French Market...
Market study - 12 pages - International marketing
Over the years, technology has made an amazing progresses. The computer equipment rate gets higher everyday and Internet has become an essential tool. With the globalization phenomenon, professionals have invaded the web, in order to enlarge the offer and to respond to a growing demand. With the...
Harboe : implant a Danish brewery in the French market - published: 29/09/2010
Case study - 32 pages - Services marketing
To export beers in the French market is quite different than selling it in Denmark. The concept of the company is selling a very wide range of products. Due to the success achieved in other Nordic Countries we thought it would be interesting to see if Harboe would succeeds in the...
Marketing plan: ' KUBIK ICE ' expansion into the French market - published: 29/09/2010
Case study - 16 pages - Services marketing
Kubik Ice is the new cocktail launched by Jocelyn Pedrono, the PDG of Trendy Concept based in Angers. This product is on the French market for few months and we would like to make a new marketing plan to improve the sales and find a way to make it better known by the target...
Feasibility study of the Primark company in the French market
Case study - 10 pages - Business strategy
Primark, subsidiary of Associated British Foods, is a well known retailing Brand in clothing founded by Arthur Ryan, actual chairman.First headquarters were located in Ireland, where the brand was born as Penneys. The first store opened in 1969 in Dublin. 1973 opened the first store in UK....
What Context and What Demand for a Rent-Specialized Property Hunting Agency on the French Real Estate Agency Market?
Case study - 5 pages - Business strategy
According to the Abbé Pierre Foundation, today in France 4 million people are poorly housed, including 900,000 deprived of personal housing. But in total, there are more than 12 million people in a fragile housing situation. And yet, there are 3 million vacant dwellings as of 1 January 2018, or...
Feasibility study of the Primark company in the French market - publié le 12/12/2010
Case study - 10 pages - Business strategy
Primark, subsidiary of Associated British Foods, is a well known retailing Brand in clothing founded by Arthur Ryan, actual chairman.First headquarters were located in Ireland, where the brand was born as Penneys. The first store opened in 1969 in Dublin. 1973 opened the first store in UK....
Entry mode decisions, internationalization and global marketing - The case of French Cakes
Case study - 5 pages - International marketing
When companies enter foreign markets, they make decisions about what kind of marketing and organizational setup to choose - these are called entry modes decision. The process of internationalization begins with the choice of foreign markets in which the company hopes to enter. In...
Coach: introduction of an American leather goods producer to the French market - published: 15/01/2009
Essay - 8 pages - Services marketing
Let us briefly recall the features of the French leather goods market. This market is composed of 123 enterprises generating a turnover of 1703.2 billions euros. In France, approximately 14.000 employees are working for leather goods companies. The low and middle price...
The French Online Dating Site Market
Case study - 9 pages - Digital & e-marketing
Online dating has now been around for more than a decade and online dating sites have become part of the way of life of the French population. By allowing a user to meet singles or like-minded people with whom they can share life aspirations, passions and the same desire for relationships....
The case study of BIC, a French company dominating the global market
Case study - 10 pages - International marketing
Bic is a well-known French company that has evolved through the years and became very famous worldwide. It is nowadays known for three types of products, the first category of products is related to stationery goods, this includes all types of writting tools, pens, markers, pencils and...
French Beer market overview
Sectorial analysis - 10 pages - Brand management
From a European legal point of view, the wine market is considered as a substitute for the beer market to a certain extent: the Court of Justice of the European Union has ruled on various occasions that only inexpensive wines (with a price relatively close to beer) can compete with...
International Marketing: Launching a French restaurant in Spain
Market study - 8 pages - Tourism marketing
Spain is a European country situated on the South Western of France, on the Eastern side of Portugal. It is boarded by Mediterranean Sea and Atlantic Ocean. As we can see it on the picture, the Spanish flap is composed of three colours: red on the top, a yellow stripe and a second red one. The...
How to implant a French cafe in Ireland in terms of marketing communication?
Case study - 9 pages - International marketing
A French cafe-bar is trying to enter the Irish market. A marketing team has been taken into account for several matters, such as, the location, the café-culture, the market data and the customers' habits. To launch this cafe-bar, marketers will have to develop an integrated...
Sponsorship in french football: a real marketing opportunity
Essay - 10 pages - Sport marketing
The beginning of the 1980s had showed an entry to a new developmental step in the sports market as a real economic market. This evolution was due to the multiplication of communication acts from companies into the sport market. Now, companies can use a lot of tools to...
International marketing plan for a French car manufacturer - publié le 10/04/2014
Case study - 12 pages - Business strategy
Our subject here is to set up an international marketing plan to export electric / hybrid cars from a French manufacturer to the US market. In order to have a reliable marketing plan, we will do a quick overview of the different main stacks of the hybrid/electric cars. The electric...
