The impact of negative rumors on consumers' behaviors
Essay - 27 pages - Clients and users behaviour
Mac Donald's has been one of the most famous victim of negative rumors, with the “wormburgers' scare” (Newsweek, 1977). “Wormburgers” are hamburgers made with worms-based steak. In 1977, an astonishing rumor took birth in the United States, blaming the famous...
Philips Wouwerman, Taste and market in the 18th century - publié le 23/09/2014
Case study - 11 pages - Educational studies
Philips Wouwerman was born in Haarlem in 1618. He was the eldest son of the painter Paul Joosten and Susanna van den Bogert. His two brothers, Pieter and Johannes Wouwerman, were also to become painters. Philips probably received his first painting lessons from his father. According to Cornelis...
Cultural Transformations
Thesis - 3 pages - Modern history
World War Two left Europe war torn and destitute. Over 30 million people had been “uprooted, transplanted, expelled, deported and dispersed…in the years 1939-43” (Judt, Postwar, p. 23). Many cities were completely destroyed including Minsk, Royan, Le Havre, Hamburg, Cologne,...
The impact of negative rumors on consumers' behaviors - published: 16/01/2009
Essay - 13 pages - Services marketing
Mac Donald's has been one of the most famous victim of negative rumors, with the “wormburgers' scare” (Newsweek, 1977). “Wormburgers” are hamburgers made with worms-based steak. In 1977, an astonishing rumor took birth in the United States, blaming the famous...
The Art of Loving War
Essay - 6 pages - Political science
The image of a soldier is that of a stereotype. He barely passed high school or did not pass at all. He laughed at the idea of college, he laughed at the price. He works every weekday and drinks every weekend. Bosses and police officers have no reasons to give him a second chance. “One...
The demystification of financial jargon
Thesis - 5 pages - Finance
“Finance” is a very broad term that encompasses a whole gamut of micro and macro domain specific definitions, usage and applications. As a subject, it is very critical from the societal perspective as it influences our everyday existence and has far reaching implications on the lives...
International Marketing McDonald's and its strategy for success
Case study - 20 pages - Brand management
With more than 30,000 restaurants all around the world, the McDonald's Corporation is definitively considered as the biggest fast-food chain on earth. Created from the imagination of two brothers who wanted to create something new, innovative and attractive, the firm quickly met customer needs...
Strategic management: Selling Airbag Jackets for motorcycles in Germany
Thesis - 9 pages - Management
Germany has the biggest population in Western Europe with 82 million people. Germans tend to live in big cities (unlike in France where people live in medium and small size cities except for Paris). The CIA World Fact Book states that 74% of the total population lives in an urban environment and...
International Marketing McDonald's and its strategy for success - published: 29/09/2010
Essay - 20 pages - Services marketing
With more than 30,000 restaurants all around the world, the McDonald's Corporation is definitively considered as the biggest fast-food chain on earth. Created from the imagination of two brothers who wanted to create something new, innovative and attractive, the firm quickly met customer needs...
Business communication in Germany
Case study - 35 pages - Business strategy
With the globalization, companies are more and more called upon to communicate with each other, including abroad. Increasingly people are forced (either by choice or because of their profession) to go to work abroad, often in a country where they do not know codes, culture, language and...
McDonald's: Corporate reputation after criticism of unhealthy food - publié le 03/10/2013
Case study - 20 pages - Management
McDonald's is a large fast food chain with an international presence around the world. During the last few years, the company has been criticized by customers for offering unhealthy food causing obesity, and for dodgy corporate ethics. This is why we decided to study the international corporate...
McDonald's: Corporate reputation after criticism of unhealthy food
Case study - 20 pages - Management
McDonald's is a large fast food chain with an international presence around the world. During the last few years, the company has been criticized by customers for offering unhealthy food causing obesity, and for dodgy corporate ethics. This is why we decided to study the international corporate...
Mcdavid's International
Essay - 25 pages - Services marketing
McDavid's International was founded in 1902 as a provider of premium-quality meats prepared in accordance with the Jewish dietary laws of Kashrut. The company initially filled the needs of Jewish patrons living in New York City. In more recent decades, the company has expanded, serving Jewish...
McDonald's: Intercultural management
Case study - 14 pages - Management
MacDonald's is a multinational company that embraces more than 30,000 fast-food franchises under the brand name, in over 120 countries. It was founded in the United States of America after the crisis of 1929. In the 50s, Ray Kroc took over the company and began to develop it nationally. The...
Standardization: McDonald's case study
Case study - 6 pages - Management
“I saw McDonald's restaurants established all over the world”, says Ray Kroc, founder of McDonald's. With more than 31,600 restaurants worldwide in 2006, a new establishment opened every five hours, one every day in Europe. More than 500,000 people are employed by McDonald's. A...
The creation of the Vincennes Zoo
Case study - 7 pages - Biology
In 1860, the director of the National Museum of Natural History, Geoffroy Saint-Hilaire, wants to create a schedule to the Menagerie du Jardin des Plantes to study the behavior of animals in a larger and more similar space in their environment original life. The project is mainly driven by a...
Mac Donald's: Intercultural management
Case study - 14 pages - Management
MacDonald's is a multinational company that embraces more than 30,000 fast-food franchises under the brand name, in over 120 countries. It was founded in the United States of America after the crisis of 1929. In the 50s, Ray Kroc took over the company and began to develop it nationally. The...
Globalization, food production and links to obesity
Thesis - 4 pages - Social, moral & civic education
This paper will investigate the links between globalization, food production and consumption, and a marked increase in obesity rates in North America in recent decades. (Shaw, 2004; Young, 2004) Phillips (2006) examines the international production, distribution systems and consumption patterns...
Airbus, A380 - Company profile - publié le 29/09/2010
Case study - 41 pages - Economy general
Airbus is one of the world's leading suppliers of commercial aircraft. This 100-seater boasts a major portion of the market share of annual deliveries worldwide. Its market share has grown from 15% in 1990 to 52% in 2003. On December 31, 2003, its backlog of orders (1,454 aircraft) stood at...
The worldwide marketing strategy of McDonald's - publié le 29/09/2010
Case study - 24 pages - Business strategy
What difficulties do the cultural differences cause in enterprise management, and how can firms cope with these difficulties and reap benefits from cultural diversity? Intercultural management aims at improving intercultural interactions at work. These improvements are valued thanks to the...
The worldwide marketing strategy of McDonald's
Case study - 24 pages - Business strategy
What difficulties do the cultural differences cause in enterprise management, and how can firms cope with these difficulties and reap benefits from cultural diversity? Intercultural management aims at improving intercultural interactions at work. These improvements are valued thanks to the...
Strategic analysis of the McDonald's company
Thesis - 30 pages - Business strategy
McDonald's represents a turnover of 22 billion Euros, and employs more than 450,000 people worldwide. Founded in 1940, this company has become the symbol of fast food. The brand has over 31 000 restaurants and franchises in 121 countries For years, McDonald's has chosen a business model...
McDonald's communication across China and France
Case study - 20 pages - Business strategy
McDonald's is a world-wide chain of fast-food restaurants. The first one was opened by the McDonald brothers in California, USA in 1940. It offers a large variety of burgers, french fries, nuggets and sodas. McDonald's serves more than 60 million people in 117 countries every day. The first...
What is the impact of the Diesel gate on the German automotive industry?
Case study - 3 pages - Automotive marketing
This paper aims to assess the consequences of the scandal of the German automobile industry. The Diesel gate exposed the morally dubious actions of the VW group in the world, and some might say that this resulted in a drop of sales for the German car manufacturers. The group has, however, sold a...
Airbus, A380 - Company profile
Case study - 41 pages - Economy general
Airbus is one of the world's leading suppliers of commercial aircraft. This 100-seater boasts a major portion of the market share of annual deliveries worldwide. Its market share has grown from 15% in 1990 to 52% in 2003. On December 31, 2003, its backlog of orders (1,454 aircraft) stood at...
Cultural differences in management
Essay - 31 pages - Management
As we have come to a world of economic globalization, more and more companies are working in an international approach. Globalization incites a multitude of situations and intercultural relations. The company is therefore faced with an assimilation of a lot of knowledge on the countries where it...
McDonald's - International Development Strategy - publié le 29/09/2010
Case study - 19 pages - Services marketing
Created more than 50 years ago, McDonald's is the first fast food chain in France today. The first restaurant, established in 1937, was only a simple 'drive-in movie theater' managed by the brothers Richard and Maurice McDonald in the Illinois in the United States. The empire...
McDonald's - International Development Strategy
Case study - 19 pages - International marketing
Created more than 50 years ago, McDonald's is the first fast food chain in France today. The first restaurant, established in 1937, was only a simple 'drive-in movie theater' managed by the brothers Richard and Maurice McDonald in the Illinois in the United States. The empire...
Launching of the wines of the Center-Loire in China: analysis and potential of development
Market study - 121 pages - Services marketing
In order to provide a detailed answer to our question, we conducted this study in three distinct phases. During these three phases, we have always tried to keep in mind the characteristics of BIVC and its members in order to maintain greater consistency in all our analysis and answers. We first...
A fatal attraction: Animal performance in Kafka
Case study - 8 pages - Educational studies
A careful study of some of Franz Kafka's most well-known creatures, and an exploration into the fantastical worlds in which they inhabit, will serve to open up an understanding of them that departs from a human-based appraisal. The pieces up for examination indispensably include his famous...
