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21 févr. 2014
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An opportunity for entrepreneurship within Antoniou Restaurant Industry

Case study - 5 pages - Management

Antonius restaurant industry located at Cabo San Lucas in Mexico generated over $1.34 billion in sales in 2012. Cabo San Lucas is one of the most beautiful cities in Mexico with several tourism sites. Due to its increasing significance as the spa destination with a great variety of sites...

10 sept. 2014
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Global business context, car industry

Sectorial analysis - 6 pages - Management

The car industry has witnessed major changes over the years, thanks to the growing number of external forces that changed the decades-old practices of manufacturing. This paper analyses the important forces in the last two decades that have had a major impact on the car manufacturing...

08 août 2014
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The consumer knife industry: A comparison between the European and the American supply chains

Sectorial analysis - 16 pages - International economy

The subject we are going to deal with is the supply chain of the consumer knife industry. In order to explore and present the supply chain of the consumer knife industry, we compared the European and American supply chains. To do so, we decided to select 2 representative companies...

16 oct. 2014
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Is multi-management the future of the investment industry (2009)?

Essay - 17 pages - Finance

This report was written after the events of summer 2008 heightened the need to detail the financial environment and the new tools that one could use to improve investments returns in the long term. One of the tools examined is that of multi-management. The report shows that this is a new way of...

21 juil. 2014
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Managing risks in Airport transport industry

Essay - 5 pages - Management

A risk is the exposure to a potential danger, inherent in a situation or activity that may lead to negative consequences for the organization or the individual. Its impact may put into question the existence of the company, its resources, its products and services, and its clients. Risk is...

21 sept. 2014
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Film Industry: Analysis of the Venice and Cannes film festivals

Thesis - 3 pages - Film studies

The Venice Film Festival, also known as the Mostra, is the oldest film festival in the world, as its first opening dates from 1932. At first, the festival was only an art exhibition, to which music, cinema, theater, architecture and eventually dance were added, which makes it a unique festival....

21 oct. 2014
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Corporate strategy: the French automotive industry, example of Renault

Worksheets - 2 pages - Automotive marketing

The French automotive industry is one of the best drivers of the country. Around 2.5 million people have a job directly or indirectly (energy, insurance, advertisement) linked to this activity and it represents 20% of the plus-value industry. This industry is divided into two...

10 juil. 2014
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Executive management: Automotive industry business

Case study - 11 pages - Management

Our company, Weila, is part of the Lambda group during five trading periods in the car industry. Analysis of the external and internal initial situation in the automobile environment: In order to achieve this analysis we evaluated different tools. This work was done by the whole group on...

21 oct. 2014
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Motorcycles industry: Ducati at the conquest of the world

Case study - 4 pages - Automotive marketing

The motorcycle market is a worldwide market within four mains segments: off-road, cruisers, touring and sport bikes. Ducati, a historically relatively small actor with 6.7% of the market, is now facing international competition and would like to gain market shares. This study is about how Ducati...

30 nov. 2014
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The Chinese motorcycle industry

Case study - 10 pages - International marketing

The motorcycle industry in China was born in the 1950's, with the foundation of the Beijing Motorcycle Factory. Today, China is the largest producer in the world, accounting for nearly half of the world's total production. The first Chinese motorcycle was developed in 1951 to meet the...

29 oct. 2014
doc

Global Forces and the European Brewing Industry - published: 22/06/2009

Market study - 4 pages - Distribution marketing

This case study focuses on the brewing industry which developed in Europe. Because of the growing pressure in the global market, this industry is currently rethinking its strategy in order to strengthen the brand images and ensure the development of major firms. Consumer needs are...

23 juil. 2014
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Fashion industry and the size 00

Essay - 2 pages - Social, moral & civic education

In 2006, two fashion models died because of anorexia. These two dramatic events raised the awareness among public about the link between anorexia and the fashion industry. We will analyze how they went through such a situation, and how governments and fashion industries react to such...

16 juil. 2014
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Fast Food Industry

Essay - 2 pages - International marketing

Fast food restaurants represent one of the largest segments of the food industry with more than 500,000 restaurants implanted all over the world and their number does not stop growing, particularly in industrialized countries. Fast foods are characterized with a short time of preparation...

24 oct. 2014
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What is the impact of service in the fast food industry ? (common points and differences arisen by a comparison between McDonald and Burger King in Bergen city)

Case study - 16 pages - Clients and users behaviour

Through our course “Service Marketing and Management” at NHH, we got the idea of doing our own study to figure out the major differences of McDonald and Burger King in Bergen by examaning customers' different perceptions, expectations, satisfactions and loyalty towards them. We tried to...

09 août 2014
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The financial crisis and the automobile industry

Essay - 4 pages - International economy

Since the beginning of the world financial crisis in 2008, the automobile industry like all the other industries has been strongly impacted by the situation. The slump of the car sales was a huge setback for the majority of the constructors. During these difficult times, marketing...

28 févr. 2014
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Key success factors in retail industry

Case study - 28 pages - Business strategy

The retail industry is today a huge market where competitors are a lot. In order to overview the market of the retail industry, we will list the main actors in the world: Wal-Mart, Carrefour, Ahold, Kroger, Metro group, Target, Albertsons, Kmart and Tesco. However in order to seize...

13 août 2014
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The hospitality industry

Essay - 6 pages - Services marketing

In today's highly competitive business environment, budget orientated planning is insufficient for a large corporation to survive and prosper. Indeed, rapid-paced changes in trade, technology and investment patterns are elements that are impacting each business in one way or another. That is...

13 août 2014
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The Global Portable Media Player Industry

Course material - 5 pages - ICT marketing

A portable media player (PMP) is an electronic device that allows the owner to store, organize and play audio files as well as to view images and videos. The data is usually stored on a hard drive or a flash memory, enabling the storage of all kinds of files as on a USB flash drive. The PMP can...

13 août 2014
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The telecommunication industry

Essay - 13 pages - ICT marketing

Telecommunications started in the 19th century with the telegraph, and developed through the telephone and radio to TV to satellites and the Internet etc. It continues to change in appearance, structure, boundaries, practices and actors. The telecommunications industry provides a wide...

21 sept. 2014
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The recent evolution of the music industry

Essay - 5 pages - Music and dance

Within the last twenty years, the music industry has experienced a world of change. Revolutionary technology has evolved almost every aspect of the industry, from the artist to the label to the publisher. Like other media industries, music has been forced to roll with these...

06 nov. 2014
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Chilean Wine Industry

Case study - 11 pages - Business strategy

In today's globalized economy, international competitiveness in the international market is a growing concern for all stakeholders including government and firms. While the corporate leaders embrace dynamism to cope with the changing business climate, strategies of the firms are subject to the...

22 oct. 2014
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Discuss the main microeconomic environmental factors affecting the junior mineral resource industry

Case study - 5 pages - Educational studies

This report is to discuss the main microeconomic environmental factors affecting the junior mineral resource industry. To avoid confusion the report will concentrate on the junior exploration mineral industry versus the mining industry. The mining industry is directly...

18 août 2014
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Electric Cars and the Economics of the Automobile Industry

Case study - 3 pages - Business strategy

One of the main themes of the contemporary society is environmental conservation. There has been a consensus that the rates of emission of pollutant need to reduce as well as the value of sustainable development and reduced reliance on fossil fuel to reduce the volume of carbon emissions to the...

06 nov. 2014
pdf

Organizational and Industry Analysis Report

Case study - 12 pages - Educational studies

Over the years, the global enterprise has witnessed remarkable expansion owing to the global presence of support elements essential for increasing investment capacity. Distinctively, as most organizations restructure their operations to fit into the now interconnected global village, information...

12 août 2014

Expedia - The use of the Internet in the tourism industry

Essay - 4 pages - ICT marketing

In this dynamic society, we are constantly surprised at how technology can change our lives. Today, millions of people are using the Internet to order a product or service, search information, and communicate. E-commerce has revolutionized the way we buy products and services. Moreover, travel is...

08 août 2014
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The textile industry

Sectorial analysis - 9 pages - Economy general

The effervescence in the textile industry dates back to the end of the 19th century. In that time researchers started looking to overstep nature by creating artificial fibers. The first one was created by Joseph Swann and is called artificial silk. Following this evolution a fierce...

09 déc. 2014
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A new non-prescription pain reliever: Pharmaceutical industry

Case study - 18 pages - Educational studies

The molecule which cures is Ibuprofen. This molecule is known in the pharmaceutical industry. It is mostly known with Advil. In addition of all the basics ingredients that we can find in an analgesic, I decided to add vitamins in the capsule. The dose of vitamin in this product is...

11 sept. 2014
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Chocolate Bar Industry

Market study - 35 pages - Brand management

This report focuses on the chocolate bar industry. Products are tangible and their core element is the chocolate itself, the formal element is the brand and the augmented product could be the guarantee of complying with health and safety regulations. Dominant companies in the chocolate...

05 sept. 2014
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Business ethics Moral issues facing a company involved in the fast food industry

Essay - 5 pages - Management

Contrary to Friedman's theory which claims that corporations only aim at increasing profits and shareholders revenues, companies have moral responsibilities. Indeed, shareholders are not alone in a firm and have to compromise with the interests of the other stakeholders. According to Freeman...

13 juil. 2014
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Celebrity Endorsement in the fashion industry (march 2010)

Essay - 21 pages - Fashion and ready to wear marketing

This is an investigating research and the context of this research is Celebrity endorsement in the fashion industry. The research is dived up into two main objectives to help understand the effectiveness of celebrities in the fashion industry. It also aims to prove the hypothesis...