The feasibility of the launching of Twingo in Japan: Development of a marketing strategy
Case study - 8 pages - Services marketing
Renault's presence on the Japanese market dates from the 50s, during which about 50,000 cars were sold. However, the import of cars to the Japanese market declined considerably during the 1960s. Indeed, Renault was forced to ban the import policies of Japan. In 1994, Renault saw its...
Algae exportation to Japan - published: 29/09/2010
Case study - 23 pages - Business strategy
Within the framework of realization of this file of international trade, it is asked of us to market an original product in a country of our choice. We chose a product, like food-algae . This product currently knows an increase in its sales. Moreover, it is an original product, owing to the fact...
Procter and Gamble Japan: the SK 2 Globalization Project - publié le 29/09/2010
Case study - 13 pages - Economy general
Procter and Gamble have been operating internationally for decades. Number of countries in which P&G has been operating over years As we can see, there had been brisk development during the ‘50s and the ‘60s. Then, the internationalization process stagnated during the ‘70s. A...
French wine exports in Japan
Thesis - 26 pages - Services marketing
France is a part of the European Union; it is subject to common rules across Europe especially regarding the foreign trade policy which is deemed to be quite liberal under the leadership of the European institutions. It was from 1 January 1993, all European countries constituted a single...
Strategy of the Japanese airline ANA
Case study - 10 pages - Business strategy
The entire airline industry is currently facing several severe issues such as the September 11th 2001 attack, the Iraqi crisis and the more recent SARS (Severe Acute Respiratory Syndrome) scare. Most of the companies across the world have not performed with profits since the last several years....
International business strategy: The Japanese Car Industry - publié le 29/09/2010
Market study - 24 pages - Business strategy
The Japanese Car Industry is aiming to expand its market share across the world. The major manufacturers operate on all continents with production facilities spread all over the world. They have expanded throughout the past 20 years with a combination of Greenfield Investments, Joint Ventures and...
Analysis of the European automotive industry through the expansion of Japanese cars in order to emphasize the major automotive strategy trends of the future - publié le 29/09/2010
Market study - 26 pages - Business strategy
Automotive industry has realized that UK is an important location. A number of companies have set up production bases in UK. The Asian, American and European constructors have proved that UK occupies an important place in the automotive industry. However, the Automotive Industry in Eastern...
Comparison between the US and Japanese banking systems - published: 29/09/2010
Dissertation - 11 pages - Economy general
The Japanese and the Americans have different perceptions of time. This difference exists as part of their culture and the values they advocate. The cultural, political and historical background consequently leads to two different banking forms: the bank-based and the market-based systems. Until...
A contrast of the Japanese and the US economy
Thesis - 5 pages - Economy general
This article presents a comparative study of the world's two most contrasting economies- the United States and Japan. There are many common grounds between the two nations as well as a wide range of differences. Of course, the United States commands a more significant presence among the...
The uniqueness of Japan's diplomacy: From Meiji to today
Thesis - 3 pages - International relations
Japan has always claimed for a particular place in international relations. The Japanese prefer their country to be a unique model of integration - or non-integration - in the world's diplomatic system rather than a “normal power” that has never been supported by any majority...
H&M in Japan - publié le 29/09/2010
Case study - 24 pages - Business strategy
Hennes and Mauritz, commonly known as H&M is a Swedish company selling fashionable inexpensive clothes. It a leading brand, whose fame is spread worldwide. H&M owns more than 1300 stores in 24 different countries. It is present in America since 2000, and recently entered Asia. The next...
Women and Unions in Contemporary Japan - publié le 29/09/2010
Essay - 15 pages - Political science
Post-war Japan has seen considerable change with regard to women. The 1946 Constitution guaranteed for the first time, the equality of men and women under the law. Subsequently, the revised Civil Code and a range of domestic laws, including the Fundamental Law of Education and the Labor...
The International Marketing Strategy of Sanofi- Aventis in Japan, New Zealand and Nigeria - published: 29/09/2010
Case study - 31 pages - Services marketing
The message conveyed by the pharmaceutical major that Sanofi-Aventis is the slogan "Because Health Matters?. The communication will be the same in all countries but the emphasis of the message that Sanofi-Aventis is trying to get across with the techniques mentioned above will be the same in...
Female Beauty in Japan: perceptions and evolutions
Thesis - 7 pages - Sociology & social sciences
Japan, is widely known for origami, the art of folding a kimono, ikebana and many such arts that require patience and discipline and seek to "beautify" the environment. However, in this document we will study the Japanese notion of beauty as it is applied to women. What does it mean to be...
Should or should not Japan revise Article 9 of its Constitution?
Essay - 3 pages - International relations
Article 9 of the Japanese Constitution was added during the occupation after World War II, after the defeat of the Axis alliance (Germany, Italy and Japan) by the Allies (mainly composed by British Empire, Union of Soviet Socialist Republics and United States of America) in 1946. The...
Business plan for exporting RedGreen Danish chic sportswear products to Japan - published: 19/01/2009
Business plan - 13 pages - Business strategy
Where do we see fashion in 2007? Are people becoming more fashionable? We believe that fashion enables people to become a part of a culture and differentiate themselves regardless of the color of their skin and background...or identify themselves with a particular group. In the world of...
Implementing Monoprix in Japan - publié le 15/01/2009
Essay - 13 pages - Business strategy
This business plan is used to deal with the development plan for entering into the Japanese retail market. Based on the company's long-term need for world expansion and brand identity development, we choose Japan as the test land for Asian market penetration. The objective is to be present...
Co-economic climate in Japan - publié le 15/01/2009
Essay - 7 pages - Economy general
For this economic coursework we have chosen to speak about Japan. We think that Japan is a really interesting country to speak about because of its economy which is one of the greatest in the world nowadays. The economy experienced a major slowdown starting in the 1990s following...
Theoretical explanations of the period of peace between Japan and the USA (from 1945 onwards) - publié le 16/01/2009
Essay - 9 pages - International relations
On the 7th of December 1941, Japanese submarines and carrier-based planes attacked the U.S. Pacific fleet at Pearl Harbor, killing 3000 military personnel, and destroying a great part of the fleet. This led to a 4-years war culminating in Hiroshima and Nagasaki, a milestone in human history....
China & Japan - publié le 15/01/2009
Essay - 8 pages - International relations
Sino-Japanese relationships are very complex. Historically, both countries have known a kind of “Golden Age” when they dominated the Pacific region. Before the arrival of the Europeans, China was dominant. Then Japan modernized a lot during the Meiji Era (1868) and became...
Japan since 1945-left Asia to join the West? - publié le 12/01/2009
Tutorials/exercises - 7 pages - International relations
In 1639, the rule of Tokugawa Iemitsu officially stated the edict of separation of Japan, establishing a long period of isolationism for the Nippon archipelago. During this period, every contact between Japan and the outside world was forbidden, and “every Japanese who would...
Japan and China in the 1930's - publié le 12/01/2009
Tutorials/exercises - 11 pages - Modern history
At the end of the XIXth century, the dominant position of European powers and of the United States in the Far East remained unmistakable. In fact, the European powers occupied Indochina and shared the occupation of China. Asia remained a stifled continent. But at the end of the century,...
Politics essay: Article 9 of the Constitution of Japan, known as the "Pacifist Constitution"
Text commentary - 4 pages - Political science
The 9th Article was added to the Constitution of Japan, known as the "Pacifist Constitution" (Heiwa-Kenp during) during the occupation following World War II. It has been written by the Americans, and is aimed at delegating or limiting Japan's military power in favor of...
Immigration in Japan
Essay - 8 pages - International relations
For several decades, Japan has been the only industrial country in the world that did not rely on immigration. Among the OECD (Organization for Economic Cooperation and Development) countries, Japan has the lowest percentage of immigrants. The Japanese government has recently...
Women and Unions in Contemporary Japan
Essay - 15 pages - Political science
Post-war Japan has seen considerable change with regard to women. The 1946 Constitution guaranteed for the first time, the equality of men and women under the law. Subsequently, the revised Civil Code and a range of domestic laws, including the Fundamental Law of Education and the Labour...
The Meiji era: The opening of Japan to the West - publié le 16/01/2009
Essay - 8 pages - Economy general
In the Westerners' mind Japan remains a country which sometimes presents an extreme modernism (with the painful consequences which one knows nowadays). On the other hand, Japan tries to preserve the old traditions which make imaginations wander and return us to the novels of Pierre...
Living in infamy: Views towards the Japanese after Pearl Harbor
Thesis - 3 pages - Journalism
In most situations, life can be difficult for foreigners immigrating to a new country. With everything from language barriers, to animosity from some native born citizens of that country, to competition for jobs, it isn't easy. And if this is added to by a catastrophic event, caused by people of...
The issues regarding Sino-Japanese relations: from economic interdependence to geopolitical tensions
Essay - 11 pages - International relations
In the current political context, China and Japan are vying for Asian leadership. Furthermore, Sino-Japanese relations are beset by various geopolitical tensions, and all the issues of that confrontation are about influence and control. A paradoxical situation follows from this. How may...
Success in developmental states of Taiwan and Korea after Japanese colonization
Thesis - 6 pages - International relations
As Taiwan and Korea, both being former colonies of Japan, began to develop over time, their growth exemplified the characteristics of what we term “developmental states”. These two particular states have exhibited rapid, sustained, export-led growth over a long period of time,...
Can Japanese Sogo-soshas become common in Europe and USA with the system and its current situation? - publié le 13/01/2009
Essay - 11 pages - Electronics, mechanics, engineering & technology
According to Reuters, a Japanese company has come up with a new way to track down grandmas, grandpas and anyone else who forgets where he or she is supposed to be. The company will use a satellite-based global positioning system and cellular technology. The device has been developed by a firm...
