Events Management : The World Travel Market 2008
Internship report - 19 pages - Tourism marketing
After an overview of the business market, I chose an Event in the UK environment: The World Travel Market 2008 which is a B2B exhibition taking place in London every year and which aims is to promote the travel market and it's actors and generate a network between them. Throughout this...
Crisis Management
Internship report - 6 pages - Management
For decades, policymakers used theories developed by strategists to preserve vital national interests, during the Cold War for instance. However, the 09/11 attack entailed a radical change in the American security policy. Even on the greatest superpower, violent non-state actors could now inflict...
Internship report in Fleetway Travel Plc
Internship report - 20 pages - Brand management
During 4 months, I had the opportunity to be an intern at Fleetway Travel Plc. The company, based in the heart of Central London, offers many travel products at competitive prices, including tailor-made breaks, flights, hotels, car hire, and travel insurance. I had never worked in the...
The development of teaching Nicolas
Internship report - 15 pages - Business strategy
The entry of Great Britain in the European Union in 1973 started the opening of the market of wine to a larger audience. This product became in a few years, a product of great consumption in England. It is on this report that the Castel group decides to make open stores in London. But the...
Use of Air Combat in World War
Case study - 1 pages - Educational studies
1914 is the year that the first air raid was conducted and it was done by the Germans. Throughout 1915 and 1916 a dirigible from Germany that was called the Zeppelin conducted raids in London and eastern England for more than 50 instances. In evaluations of the zeppelin bomber, it was seen...
SWOT Analysis - Chanel
Case study - 6 pages - Luxury marketing
Chanel SA., with its eponymous brand, is one of the world's best-known luxury brands. More than half of its sales come from its beauty business, which includes classic fragrances such as Chanel No5. While Chanel dominates premium fragrance rankings worldwide, it is still not among the top ten...
Effect of western powers on the Middle Eastern states Studies
Case study - 2 pages - Educational studies
The prevailing issues concerning health, education and labor within the Middle East are as a direct result of historical influence-and by extension design-of Western nations dating as far back as the Napoleonic wars. The origins osf these states were primarily after World War 1 through two main...
Critical analysis of ExxonMobil and British Petroleum
Case study - 12 pages - Business strategy
ExxonMobil is an American multinational, with its corporate headquarters in the city of Irving in the state of Texas. It is considered a leader in the industry of energy and petrochemicals in all its fundamental characteristics, they operate facilities: managing all processes from manufacturing...
Financial globalization
Course material - 3 pages - Finance
The term financial globalization refers to a free movement of finance across national boundaries without facing any restrictions. Financial globalization requires the introduction of a worldwide single currency managed and regulated by a single international monetary authority. The first...
SWOT Analysis - Virgin
Case study - 5 pages - International marketing
The Virgin Group is a world-class British group owned by billionaire Richard Branson and active in countless areas such as transport, telephony, satellites, travel, healthcare and more. Virgin was created by Branson and his associates in the 1970s and initially focused on mail-order record...
The Sikhs: Case study
Case study - 5 pages - Educational studies
In the film Plays like Beckham Gurinder Chadha, we see evolve with humor and realism the lives of the middle class in Southall Sikh, Punjabi suburb of East London. It particularly notes the father of Jessminder officer at Heathrow airport with his turban, or parents praying before a...
PESTEL analysis - The clothing market in the UK
Case study - 5 pages - Fashion and ready to wear marketing
The UK's fashion industry is a big and well reputed one. In fact, aside from the fact that it hosts many clothing ceremonies or events, it also shows the place given to fashion in the country. For example, when we talk about London Fashion week and similar events, it reflects on the...
Comparison of Generalized Linear Models and Machine Learning Techniques in Context of Motor Insurance
Thesis - 50 pages - Finance
The concept of insurance finds its roots back to the Antiquity period (2,500 years BC) among the Babylonian civilization where the first insurance transaction has been observed in the form of a loan. As carved in the code of Hammurabi, a bottomry or a bottomage represents an arrangement between a...
Contemporary Business Management issues such as reducing the carbon footprint
Case study - 6 pages - Management
BP, which is popularly known as British Petroleum, is the world's third largest energy corporation. In 2010, BP, which has $272 billion worth of assets, registered $308 billion worth of profits. BP has more than 79,000 workers employed in different capacities in branches across the globe. The...
Moon on a rainbow shawl - John Errol
Case study - 7 pages - Literature
Moon on a Rainbow Shawl is a play in 3 acts that was written by Trinidadian playwright together with John Errol the actor. It was for the first time published in 1958. It was described as a break through within Britain for writing of the blacks as well as ground-breaking. It has been reproduced...
Business Plan - Sparkle Bar and Restaurant
Business plan - 7 pages - Catering marketing
Sparkle is a medium-sized enterprise that intends to operate in the UK restaurant and bar industry. The restaurant will be located in Clapham, South-West London and will have a seating capacity of 84 patrons. The firm intends to gain a sustainable competitive advantage in the UK restaurant...
Middlemarch, Part 6, Chapter 56 - George Eliot (1871-1872) - How does George Eliot, through a posterior view and a description of fictitious events, manage to present the prejudices of the time on the progress?
Text commentary - 3 pages - Economic politics
In 1919, Virginia Woolf writes, about Eliot's contribution to English literature, that her masterpiece Middlemarch is "one of the few English novels written for grown-up people". Indeed, Eliot's novel is known for its realism and its psychological insights on its different characters from...
Jane Eyre - Charlotte Brontë (1847) ; The Handmaid's Tale - Margaret Atwood (1985) ; Kissing the War Goodbye - Victor Jorgensen (1945) - How have British and American artists dealt with feminism in relationships through time?
Text commentary - 3 pages - Art history
We will study this through three documents. The first document is the novel "Jane Eyre", written by Charlotte Brontë and published in 1847 in London. It is a coming-of-age novel: indeed, we follow the story of Jane, a young orphan girl who lives with her aunt, Mrs. Reed, and her cousins,...
How did the Brighton School change the way of telling stories in Cinema, using in particular a new method of editing and giving a new role to the camera?
Dissertation - 2 pages - Film studies
A freshman graduating in Cinema would probably have questions about how Cinema has evolved since 1895. Although, more precisely, the question to ask is when and what are the basis of the cinema we know today. The Brighton School started in 1898 with Robert William Paul. He built his own camera:...
The Wetherspoon Company
Case study - 11 pages - Business strategy
JD Wetherspoon is a national chain of public houses, bars and hotels across the United Kingdom and Ireland. It was founded in 1979 in Muswell Hill, North London. The document is a financial analysis based on the company. It answers several questions which include investment, profitability,...
Marketing & Communication: Innocent Drinks
Case study - 3 pages - Marketing theories
Innocent Drinks is a joint stock company created in 1998, settled in London owned at 90% by Coca Cola Company, employing 450 people and amounting £300 millions
Prince William
Biography - 1 pages - Linguistics & languages
Prince William, Duke of Cambridge, was born on the twenty-first (21st) of June 1982, in St Mary's Hospital in London. He is now 35 years old. His full name is William Arthur Philip Louis. First, we are going to talk about his parents and his education, then about his military career...
Clement Attlee and sources of influence in his personal life
Thesis - 6 pages - Political science
Clement Attlee had many potential sources of influence in his personal life. Attlee's military and political background is intriguing, but his socialist views and support of the Labor Party are what set him apart. These views were primarily sculpted by his experiences working with the...
Mark & Spencer: Company overview, market and competition
Thesis - 5 pages - Management
Marks & Spencer is a British retailer. Its head office is located in City of Westminster, London, England. It is the largest clothing retailer in UK. It was founded by Michael Marks and Thomas Spencer. Mark & Spencer is 43rd largest retailer in the world. Marks & Spencer have been for more...
Sydney Finkelstein - Why smart executives fail
Case study - 5 pages - Business strategy
‘Big Bosses se Plant' is a Spanish translation of the best seller ‘Why Smart Executives Fail'(2003). The original version has been authored by Sydney Finkelstein. Sydney Finkelstein is a graduate in Management from the University of Columbia. He has received degrees in Industrial...
Study of the managerial culture and practices of the United Kingdom - published: 23/11/2010
Case study - 5 pages - Management
The United Kingdom consists of four countries: England, Scotland, Wales and Northern Ireland. It has been a part of the European Union since 1973, at the Safety advice of the United Nations, OECD and the Commonwealth. Its characteristic feature rests on its insularity, which it has cultivated and...
Pathe: Internal and external analysis of the company
Thesis - 70 pages - Film studies
Pathe is a French movie company. This company was founded as Societe Pathe Freres in Paris in 1886, by four brothers: Charles, Emile, Theophile and Jacques Pathe. First, thanks to Charles Pathe, the company became a major producer of phonograph records. Then he decided to extend his company to...
Overview of management in Mars and Co. consulting firm
Thesis - 9 pages - Management
Mars & Co is a consulting firm specializing in strategic management. The company was established in 1979 by Dominique Mars who is the current president. Mars & Company is a limited liability company (LLC) which started in France with a capital of $17,600. Dominique Mars was born in Neuilly Sur...
Marketing File: The low-cost company Ryanair
Case study - 6 pages - Services marketing
A developing market, the air transport industry is also very competitive, with rules of the game being completely transformed by the advent of lowcost airlines, first in the United States and then in Europe. Though Air France KLM is the world leader in the commercial air travel today, Ryanair has...
Study of the various strategies of Air France and Easy Jet
Case study - 8 pages - Business strategy
Our study will focus on the analysis of two airlines pursuing two strategies: Airfrance with a differentiation strategy, and Easyjet with a strategy of cost leadership. The airline industry is a highly competitive sector, particularly since the advent of Ryanair inspired by a low-cost model in...
