Examination of the main issues of media reporting on post-natal depression
Case study - 3 pages - Political science
The issue of post-natal depression has received renewed media attention in Australia in recent years. This paper will look at how two different news outlets providing reporting on the subject, examining and comparing the way in which both discuss the subject. These two outlets are the...
Social media as an agent of psychological warfare in the overthrow of Gadhafi's Libya
Case study - 34 pages - Political science
On December 17, 2010 a Tunisian vegetable seller set himself on fire in a crowded marketplace to protest the lack of employment opportunities in his country. Less than a year later three North African governments had been overthrown and the Middle East was set ablaze in a string of revolts....
Outline of a number of issues related to net neutrality and social media
Case study - 3 pages - Journalism
The study of internet neutrality and information sharing through media elements has been the subject of numerous studies during recent decades. Several commentators have discussed these subjects in relation to a number of different elements and concerns. In the light of today's...
What and who are the "spin doctors", in media terms?
Essay - 3 pages - Modern history
The current democratic political landscape is characterized by continuous shifts in power between politics and the media and dependant on the increasingly malleable opinions of the general public, spin doctors provide politicians with a means to somewhat control the perceptions of the...
Mass media: The effects on youth
Thesis - 6 pages - Social, moral & civic education
Each time a child turns on the TV, they will see or hear something that will effect their lives them in some way. It would be wise for parents to limit childrens' exposure to influential media such as the news, violent video games, and the like. Over 60% of television shows during prime...
Swarovski and the social media
Case study - 7 pages - Business strategy
Today, there are, on the one hand, the traditional media which use a transmitter that broadcasts a single message to targets audiences, and on the other hand, social media which include everyone, which is both the broadcaster, and the target. “Social Media is the...
Motrin's Mommy Headache: A Lesson in Social Media Experimentation
Case study - 2 pages - Management
“Brands are delicate things, but social tools exist not only to hear bad news but to engage even that part of the crowd which has made it clear you have tripped up — maybe, especially that niche.” This quote essentially summarizes how Johnson & Johnson should have reacted to the...
Interactive Media marketing (2005)
Essay - 5 pages - Services marketing
Introduction The interactive potential of direct marketing is directly related to the evolution of communication technologies and information processing. Direct marketing is related to interactive media and they are inseparable from each other. The term "interactive" implies that there...
The Momentum of media towards enlightenment
Thesis - 2 pages - Social, moral & civic education
In his essay entitled ‘Was ist Aufklarung?,' Immanuel Kant explores the concept of enlightenment as it exists as an attainable state for mankind in society. In response to his title, ‘What is Enlightenment?,' Kant defines the framework of comprehension within which his insight expands;...
News media : is the "fourth estate a power?
Essay - 7 pages - Political science
Today, the permanent and instantaneous flow of information pass through a wide range of channels, called 'the media'. There are two types of channels: print media (e.g. newspapers) and broadcast media (e.g. television, radio). It is precisely the capacity to create...
Media in Germany after World War Two - published: 29/09/2010
Essay - 3 pages - Modern history
The development of media in the Western Germany during the period of the Allied Occupation (1945-1949) and in the first decade of the Federal Republic (1949-1959) The media is present all around the world. The media tries to express facts, entertainment, opinion, and other...
Cross-Cultural Management - Culture Portrayed in Popular Media: Bend It Like Beckham
Essay - 5 pages - Management
The movie shows us two major cultures; on the one hand, the Indian culture and on the other hand the British culture. We also see a little of the Irish culture portray itself through the coach. Even though the coach is Irish and the soccer team goes to Germany, these two different cultures are...
News and media in 1776
Thesis - 2 pages - Social, moral & civic education
Robert Darnton, in the introduction to his presidential address to the American Historical Association of 1999, speaks of the role of the media and communication systems in the « Old Regime » of France, circa 1750. He argues that the way in which people tend to view the modern era - as a...
To what extent does media coverage of grass-root citizen activity promote citizen activism?
Essay - 2 pages - Political science
The American citizen has evolved as a well-behaved political spectator, keen towards national affairs. The combination of an authoritative presentation style on behalf of the network news organizations and a lack of thorough coverage on citizen activist groups has cultivated a pacified audience...
The influence of advertising and medias on children
Essay - 10 pages - Management
It has become obvious that advertising is designed to influence children. Advertising has an impact on their needs, their desire and their requests. How has it evolved in this way and what are the reasons of this interest for such a young audience? How can we define advertising? Advertising is an...
Media and terrorism: new challenges for freedom of expression?
Essay - 5 pages - Journalism
Benjamin Cardozo, an American jurist of the 20th century, used to say that "Freedom of expression is the matrix, the indispensable condition, of nearly every other form of freedom?. As such, freedom of expression was recognised, as early as at the end of the 18th century, as a fundamental right...
Globalisation and the mass media
Essay - 5 pages - Computer science
The Internet is above all, a decentralised system of interactive communication. And Internet-enthusiasts have seen it as a way to introduce more communication between different communities around the world, as well as an outstanding mean to re-invent and develop democracy. For the first time in...
The mass media and poverty
Thesis - 3 pages - Social, moral & civic education
As long as societies exist, social problems will exist as well. Just as there is arguably no ‘perfect' human being, there is just as much reason to think that there is no such thing as a ‘perfect' society. It is a sobering fact that social problems are normal features of the society and...
Harry Potter with mass media
Thesis - 10 pages - Social, moral & civic education
Since June of 1997 the words “Harry Potter” have become part of household vocabulary all over the world, and the bases for a seven book series. The story is of a wizard, Harry Potter, as he tries to pass and survive his seven years at Hogwarts School of Witchcraft and Wizardry. Potter,...
Communication plan and media plan for APPLE
Case study - 2 pages - Services marketing
In the current world of media and communications, Apple is a significant point of reference now. Its advertising campaigns for the iPod Nano, the MacBook Ecolo or even the parodies of PCs have their moment of glory every time. The communication appears to be studied in detail, so that the...
The Global Portable Media Player Industry
Thesis - 5 pages - Services marketing
A portable media player (PMP) is an electronic device that allows the owner to store, organize and play audio files as well as to view images and videos. The data is usually stored on a hard drive or a flash memory, enabling the storage of all kinds of files as on a USB flash drive. The...
Sports and the Media: Sport TV rights throughout Europe, a comparative approach
Essay - 13 pages - Arts and art history
The relation between sports and television started years back. We all have in mind the image of Jesse Owen winning four gold medals in the 100m, 200m, long jump and 4X100m relay during the 1936 Nazis Berlin Olympic Games. Thus, we can assume that sport has provided the greatest images ever to...
Business Research Method: Study on Organizations in Dubai Media City (DMC) and Dubai Internet City (DIC)
Thesis - 7 pages - Management
Teleworking has lately obtained a substantial allowance of vigilance both in the academia and expert world, as one of the amazing alterations in enterprise practices (Morgan, 2004). In the last couple of years, we have seen an expanding interest in the notion of teleworking, especially in Europe...
Sex and the media
Thesis - 3 pages - Social, moral & civic education
The average American child views about 4 hours of T.V. a day, and the average adolescent views about the same (Boyd & Bee, 284). It has been proven that the average American adolescent will view nearly 14,000 sexual references a year, and 66% of adolescents say they are influenced by television...
Media strategy and media budgets
Presentation - 16 pages - Business strategy
A firm should continue to add to its budget as long as incremental expenditures are exceeded by the marginal revenue they generate. This theoretical underpinning assumes a functional relationship between advertising and sales. Frequency is more important to communicate product details or building...
Crime and the media
Thesis - 4 pages - Social, moral & civic education
The American criminal justice system uses deterrence to curb criminal behavior. Our current criminal system enforces crime control by emphasizing the imprisonment of dangerous offenders in hopes that it will deter future criminals. This plan is dated and flawed, because in this millennium,...
What role does the media play in the political process?
Essay - 4 pages - Political science
Since its beginning, about five decades ago, the mass media have been intertwined with political processes of every type, ranging from coverage of major political events and institutions to effects on campaigns and elections. In our liberal democracies, the media are central for the...
Evaluation of print media as a medium of advertising with respect to consumers and advertisers
Dissertation - 46 pages - Services marketing
The topic Evaluation of print media as a medium of advertising with respect to consumers and advertisers is one of the best topics, which focuses on the print media sector as one of the means of providing services to the society that carries the idea or message of the marketer to...
The role of media in modern society and business
Thesis - 5 pages - Social, moral & civic education
It has been said that “…mainstream media have evolved into the defining characteristic of contemporary culture and society.” This essay will discuss how the media construct social reality and are themselves socially constructed and will argue in favor of this...
Actimel Advertising and Media's
Market study - 8 pages - Business strategy
Nowadays, working on a discipline like advertising is not an easy task to achieve. Advertisers have to be more and more attentive to the competition which is very large, even in the business to business market. They have to do the difference, in a world where advertising bludgeoning is on every...
