Heineken premium light
Thesis - 10 pages - Business strategy
Dark, blond or red, there is beer for all tastes. Every year all over the world the beer market generates billions of Euros in turnover. There are six international players who are sharing this market. InBev is the result of the merger of the Belgian brewery "Interbrew" and the Brazilian...
The Inner-Workings of Biogen Idec Inc.
Essay - 2 pages - Finance
As noted earlier in this report, Biogen Idec Inc. is an amalgamation of strengths. It has been the merger between IDEC Pharmaceuticals and Biogen. These two pharmaceutical giants have been as one corporation only as of November of 2003; therefore, there have been a very small number of...
Marketing audit - Bank of America
Essay - 9 pages - Services marketing
Bank of America has undergone many changes in the past four years, through a variety of Merger and Acquisition activities. While these Mergers and Acquisitions have aided Bank of America in gaining additional geography and market share, these same activities have also posed...
Daimler-Chrysler case study
Case study - 14 pages - Management
In the 1990s, competition in the car business industry increased dramatically. Companies tried to merge or acquire their competitors in order to remain competitive and strong enough not to be absorbed by other companies. This process is still prevalent today, and takes place in most of the...
Business communication: Vivendi
Thesis - 8 pages - Business strategy
Vivendi is a worldwide company with a large portfolio of products and services. The company is divided into business units like environment and of course the core activity that we will interest us: the Video Games industry. The market knows an important growth with emerging markets like India and...
Global business environment - Danone in China and in India
Case study - 5 pages - Services marketing
Today, many multinationals seek to expand their activities in the international market spurred by the growing trends of globalization. By investing substantially in foreign markets, they hope to establish themselves and gain market shares. This expansion of activities can only be undertaken...
Danone company analysis Financial Statement Analysis
Thesis - 6 pages - Finance
The history of the group was based on an external growth, a successions of sell and acquisitions, indeed, if we follow the major step of the company, we could see that, the first step was the merger between BSN and DANONE-GERVAIS in 1973 this merger was the beginning of the future...
Strategy of Air France: Analysis and recommendations (2009)
Case study - 38 pages - Business strategy
Born on August 30, 1933 by the consolidation of major French airlines ‘Societe Generale Air Transport,' Air Union, the International Company for Air Navigation, Air East and ‘Compagnie Generale Aeropostale', Air France formed the largest French airline company. In January 2000, the...
Strategy development and communication of the mobile phone company Orange
Case study - 6 pages - Business strategy
I) History The use of mobile phones increased suddenly in the 1990's until market saturation was reached shortly after 2000. Although it was originally limited to professional use by social elite, it grew to become the preferred means of communication for many people. A) The merger...
On the Map: Why the World Looks the Way It Does - Simon Garfield (2012) - «Maps began as a challenge of the imagination, and they still perform that role»
Text commentary - 2 pages - World geography
« That map was a marvel. (...) It was late '67 now, even the most detailed maps didn't reveal much anymore; reading them was like trying to read the faces of the Vietnamese, and that was like trying to read the wind », here is how Michael Herr in Dispatches published in 2009, perfectly...
Analysis of the strategy of Air France - KLM (2009)
Case study - 6 pages - Services marketing
Pierre Henri Gourgeon, the current CEO of Air France, explains the success of the functional group on three main axes: a balanced and diversified operation, in Hub, an international alliance. These axes are the basis of the strategy of Air France KLM. In a sluggish economy, Air France- KLM...
Analysis of the purchase of Puma by PPR
Case study - 22 pages - Services marketing
PPR is a multinational group known and recognized worldwide for prestigious brands like Gucci. In 2007 it decided to make Puma its new prey. Indeed, PPR is a group which is accustomed to growing by acquiring companies in growing and very profitable sectors. The group was gradually built up by...
Corporate Strategy - Megabrew: Creating an Undisputed Global Brewing Champion?
Case study - 29 pages - Business strategy
In the case study "Megabrew", "Creating an Undisputed Global Brewing Champion?" as the subtitle, the significant characters of the mergers and the acquisitions are explored within the context of the brewing industry. From a strategic point of view, this evaluation reviews megabrews using...
Volkswagen - History and prospects
Case study - 5 pages - Services marketing
The registered office of Volkswagen is located in Wolfsburg, Germany. This country is a federal state and Volkswagen receives strong support from the Land of Lower Saxony (the group is 20.1% owned by the state) and the State. Since May 1935, the German government hosts a majority on the...
Air France-KLM in the US and worldwide
Market study - 10 pages - Business strategy
1919 witnessed the maiden flight of Koninklijke Luchtvaartmaatschappij for The Netherlands and Colonies or the KLM as it is popularly known. Years down the lane, in 1933, the civil aviation industry saw the merger of five French airlines, Air Union, Air Orient, Societe Generale de...
SWOT Analysis - General Electric
Case study - 5 pages - International marketing
Sometimes confused with the English company General Electric Company (GEC) or with the French company General Elektriks, General Electric (GE) is an American company born from the merger of Thomson Houston Electric Company and Edison General Electric Company in 1892. Its activities span...
First year internship: Axa (business school)
Internship report - 23 pages - Bank marketing
AXA is a French group rooted from the merge of various insurance companies whose the most ancient was created in 1816. L'Ancienne Mutuelle de Rouen was a small French insurance society created during the XIXth century whose main function was to cover the agricultural risks in Normandy. Over...
PESTEL and SWOT Analyses - Qantas
Case study - 4 pages - Services marketing
Qantas is one of the oldest and most recognized long distance airlines in the world. The company was founded in Queensland on November 16, 1920 by two veterans of the First World War: Lieutenants Wilmot Hudson and Paul McGinness (Qantas, 2008). After a long period of state ownership, and the end...
Cadbury Schweppes
Essay - 13 pages - Business strategy
Cadbury Schweppes is one of the world's largest beverage and confectionery company, with over 50 different brands, manufacturing plants in 25 countries, sales in a further 165 and a market extension that covers countries all over the world, such as Australia, New Zealand, Canada, Malaysia,...
SWOT Analysis - IBM
Case study - 5 pages - ICT marketing
IBM is the acronym for International Business Machines Corporation, which is an American multinational corporation engaged in the manufacture of computer software, hardware, and computer products and services. The multinational dates back to 1911 through a merger of the Computing Scale...
Unilever's strategy: Path to growth
Case study - 15 pages - Business strategy
A company that was founded in 1930 during the merger between Margarine Unie, a Dutch company and Lever Brothers, a British based soap and detergent company. Before the merger both the company were buying raw materials from same suppliers and similar distribution channels. Both the...
Market definition - Theory and case study
Essay - 7 pages - Services marketing
The market is referred as the group of organizations or consumers that have an interest in certain product either from supply or demand side of it. “The definition of the relevant market is an important initial step in establishing whether a particular firm qualifies as dominant”...
PESTEL Analysis - Kraft Foods
Case study - 4 pages - Distribution marketing
"The spirit of a start-up, the soul of a powerhouse": created in 1980 under the name of Kraft Foods Global, the company was initially based in Delaware in the United States before it relocated to Virginia in 2012. This move coincided with the company changing its name to Kraft Foods Group, Inc....
Porter's diamond 5 forces : Stellantis, an automotive company
Case study - 5 pages - Automotive marketing
Stellantis is an automotive company founded very recently, on January 16, 2021. It is the result of the merger of car manufacturers FCA and PSA. It is, therefore, a global manufacturer that brings together more than ten brands (Chrysler, Dodge, Jeep, Opel, RAM, Citroën, Abarth, DS Auto,...
The true-false Porsche Volkswagen Takeover (2007)
Thesis - 6 pages - Business strategy
A takeover is the purchase of a company (target) by another company (the bidder or acquirer). The target of a takeover must either be a company (corporation) or a sole proprietorship. The purpose of a takeover bid is to take control of the company concerned and its heritage. An IPO is different...
PESTEL Analysis - Merck Millipore
Case study - 6 pages - International marketing
Merck Millipore is a leading German life sciences company. Their headquarters are in Darmstadt, Germany. Founded in 1668, it operates in the fields of pharmaceuticals and chemistry. Indeed, the company's goal is to solve the most complex problems in the field of life sciences by...
The strategic audit of Harley-Davidson motor cycles
Case study - 25 pages - Finance
It is a story no one on earth could have made up. Four young men experiment with internal combustion in a tiny wooden shed. Not only does the shed not burn down, but the motorcycle they build goes on to serve over 100,000 miles under five owners. And that's just the beginning! It all started 100...
The treatment of killing acquisitions by GAFAM : Antitrust implications
Case study - 5 pages - Economic politics
In recent years, antitrust authorities have identified "killer" acquisitions as a particular problem for the tech industry. A "killer" acquisition is often described as the acquisition of a small, innovative startup by a large, well-established company. Typically, a startup has limited or no...
Danone in India
Case study - 5 pages - Services marketing
Danone India is today, a huge part in the work of internationalization of the French group Danone. It was established in two steps. Danone was first established in 1989, a merger with an Indian group called Britannia. Then in 1993, they took control over Britannia, so that Britannia became...
Acquisition of LinkedIn by Microsoft
Case study - 4 pages - Business strategy
This paper presents and analyze the acquisition of LinkedIn by Microsoft is the result of a USD 26.2 billion merger operation which resulted in the acquisition of all the data but also all the human resources of LinkedIn by Microsoft.
