European colonization and its effects in the Spice islands and Banda islands
Essay - 3 pages - Modern history
Europeans began to colonize different areas of the world as soon as they became aware of their existence. Explorers sailing out of England, Spain, Portugal, and the Netherlands worked tirelessly to comb the vast regions of the world for suitable additions to their respective empires....
The new European Union members and the euro : advantages and disadvantadges of joining the euro, an assessment
Essay - 13 pages - European union
Over the last few years, twelve countries, the Czech Republic, Estonia, Hungary, Latvia, Lithuania, Malta, Cyprus, Poland, Slovakia, and Slovenia in 2004, and Bulgaria and Romania in 2007, joined the European Union. This came as the result of a long political process, followed by the fall of the...
The Gender Gap in voting behaviours
Essay - 7 pages - Political science
European women first acquired the right to vote in 1906 in Finland. After the First World War, women were given the right to vote in a certain number of European countries. In the UK, it was gained in two stages: first in 1918, it was initially given to married women, women householders and women...
The 2004 European elections
Essay - 6 pages - Political science
On the 13th of June 2004, except in a few countries (Ireland, Latvia, Malta, Netherlands, Czech Republic and United Kingdom where it occurred one or two days before), more than 338 millions European citizens went to the polls to choose their representatives at the European Parliament,...
Coca-Cola's strategy
Case study - 15 pages - Business strategy
Coca Cola Enterprises is recognized as the world's largest producer, marketer and distributor of products that was invented in May 1886 by Dr. John S. Pemberton in Atlanta, Georgia. The products of the Coca Cola company include some of the most popular beverage brands in the world. For...
The Schengen Information System (SIS), functions, issues and problems
Thesis - 7 pages - Computer science
The purpose of this essay is to present an overview of the main functions of the Schengen Information system (SIS), as well of the main issues and problems surrounding its use. In the first part of this essay, a description of the functions, the functioning and the architecture of the SIS will...
Strategy of the IKEA group - published: 24/11/2010
Thesis - 20 pages - Management
Ingvar Kamprad, a young Swede, finished his studies in 1943 and went on to establish a small company, which he called IKEA. The acronym IKEA (Ingvar Kamprad Elmtaryd Agunnaryd) is composed of the initials of his name, the name of his parents' farm and the name of his village. Initially, he...
The luxury sector
Thesis - 5 pages - Services marketing
1. The transformation of the concept of luxury over time I-Disapproval of the ideal In medieval Europe, the concept of luxury was associated with decadence. According to scholars and clerics, the decline and fall of all ancient civilizations (such as the Greek cities, Persia, Egypt, the...
BRIC (Brazil, Russia, India and China) and the global economy
Thesis - 11 pages - Economy general
BRIC is an acronym that refers to the countries Brazil, Russia, India and China. According to a paper published by Goldman Sachs in 2005, these countries have been growing rapidly, and will continue growing rapidly for the next fifty years. By the year 2050, the combined economies of the BRIC...
Strategy of the IKEA group
Case study - 27 pages - Business strategy
Ingvar Kamprad, a young Swede, finished his studies in 1943. He quickly established a small company which he called IKEA. The acronym IKEA (Ingvar Kamprad Elmtaryd Agunnaryd) is composed of the initials of his name, the name of his parents' farm and the name of his village. Initially, he...
Decathlon: A Competitive and strategic study to develop recommendations to establish a specific communication in the bicycle market for women and children
Case study - 39 pages - Business strategy
Michael Leclercq established Decathlon in France in 1976. Decathlon was the first mass producer of sports equipment and caters to all a sportsman's needs whether he is an athlete or just a sports enthusiast. Decathlon is the leading innovator, producer and retailer of a broad range of sports...
Chinese Tourism in France: developmental perspectives of the market by 2030
Market study - 35 pages - Services marketing
Given the current influx of Chinese tourists in France, and in particular its composition, how does one configure the volume of customers in China in 2030? France is the international leader in the number of visitors. In 2005, it hosted 76 million foreigners who generated 34 billion euros as...
Product analysis of Senseo
Case study - 20 pages - Services marketing
Senseo was established by the merger between the small electrical company Philips and Douwe Egberts, and it is the subsidiary of the Sara Lee Corporation. By 1995, both companies began combining their projects, 6 years after the concept Senseo was launched in the Netherlands. Senseo coffee...
The expansion of Clarins in India
Case study - 18 pages - Finance
The Clarins group was created in 1954 by Jacques Courtin-Clarins. It is a public company with a supervisory board and a Board of Directors, with a capital of around 325 million Euros divided into 40.6 million shares. In the beginning, Jacques Courtin first opened a beauty parlor in Paris. He...
Study of competition: Innocent Smoothie
Case study - 8 pages - Services marketing
In 1998 during a festival in London, three twenty year old students decided to sell fruit juice. The success was beyond their expectations and when they were newly graduated, they decided to start a real company that has just opened an office in Paris, having already conquered the UK, Denmark and...
The future of nuclear energy: The European Energy Policy - publié le 15/03/2011
Case study - 6 pages - Ecology & environment
It is hard to forecast with any certitude what the 21st century will hold for nuclear power. Still, the issues that will form its future are slightly clear. The goal of this paper is to study the possible role of nuclear energy in the formation of sustainable development in Europe, on the basis...
Strategic Management: Royal Dutch Shell - publié le 22/03/2011
Case study - 10 pages - Business strategy
Shell is one of most globally renowned companies in the energy industry. The current environment requires the company to get involved in the creation of future solutions to meet the increasingly growing energy demands. So, Shell guides its strategy towards innovation and technology to meet this...
Greek crisis concerning social justice
Essay - 4 pages - Social, moral & civic education
Greece has been in a serious economic downfall since early 2010. Riots and protests began on May 5, 2010 and continue to today. This protest in early May was one of the largest protests in Greece's history where three people were killed. This led to more anxiety and unease about the economy and...
Case study: France telecom - publié le 12/03/2012
Essay - 12 pages - Finance
The French government created France Telecom in 1988. The company was privatized in 1997, and in the following year lost the state monopoly as the telecommunications industry opened up to competition. Given the context, the company then began to expand through a number of partnerships and...
Critically evaluate the institutional reforms enshrined in the Lisbon Treaty - publié le 20/05/2013
Case study - 5 pages - Political science
Signed in 2007 and entered in force in 2009, the Treaty of Lisbon is in fact the combination of two pieces of legislation. The first one is a new version for the Treaty of the European Union (TEU). The second one is a replacement of the former Treaty of the European Community (TEC) to the new...
Ikea, brand audit - published: 28/03/2012
Essay - 6 pages - Business strategy
The scopes of this report are the following: we want to understand more about IKEA's strategies in the furniture retail market. When it comes to brand auditing, several questions should be examined and assessed. These questions are: How well is the business' current brand strategy working?...
Spain economy: An empirical analysis
Case study - 5 pages - Economy general
Spain is one of the largest economies in Europe with a GDP over 1.3 trillion USD. They experienced an economic boom in the early 2000's as most industrialized nations did. However, with an increasing trade deficit, looming of the housing bubble about to burst and the worldwide financial crisis in...
IKEA: Strategic Marketing in India
Case study - 10 pages - Business strategy
IKEA is Swedish-Dutch company specialized in the design and retail of furniture and decorative objects kits. The company is one of the largest companies through the world with 338 stores in 41 countries. In 2011, Ikea registered a total turnover of 25.2 billion euros and revenues of 3 billion...
Royal Dutch Shell : Strategy management
Case study - 10 pages - Business strategy
The Royal Dutch Shell is one of the most renowned companies in the energy industry. It is engaged in oil and gas exploration and production, transportation and marketing of natural gas and electricity, and marketing and shipping of oil products and chemicals. Shell is also oriented toward the...
The Rise of Choral Polyphony in Burgundy
Essay - 7 pages - Arts and art history
In the fifteenth and sixteenth centuries, there was a flourishing of culture in the Netherlands with the rise of humanism and the patronage of the Dukes of Burgundy. With the advances in trade and commerce, there was also a general prosperity which contributed to the wealth of artistic...
Cultural Transformations
Thesis - 3 pages - Modern history
World War Two left Europe war torn and destitute. Over 30 million people had been “uprooted, transplanted, expelled, deported and dispersed…in the years 1939-43” (Judt, Postwar, p. 23). Many cities were completely destroyed including Minsk, Royan, Le Havre, Hamburg, Cologne,...
Employee Commitment: A comparison between theory and business reality
Essay - 3 pages - Management
This practicum field project is the result of an interview conducted with the Group Strategic Analyst of ING Group, Amsterdam, The Netherlands.* The goal of this project is to compare the views of a prominent executive with the theoretical approach provided by famous scholars about...
To what extent can the Spanish model of citizenship be used for the European Union? Examine the rights and duties of the citizen under the Spanish Constitution as well as the conciliation of various regional aspirations and feelings. In what way is this - published: 09/01/2009
Essay - 5 pages - Constitutional law
According to many commentators and journalists, the European Union would be challenged by some crisis, each of them having different natures: for instance, European regions, whereas they could be a good complement for European governance, are increasingly perceived as a threat for the European...
Cultural Persistence: the Jews of New York - publié le 13/01/2009
Essay - 3 pages - Social, moral & civic education
New York is probably one of the most famous cities in the world because of History but also from the fact that it is the symbol of USA, the country of Liberty, capitalism, the self-made-man... New York is a bit like a compendium of American values and a study of this town is very interesting to...
Brand management of Innocent Drinks - published: 16/01/2009
Essay - 10 pages - Management
“Involving ‘yes' and ‘no' bins at a festival” (Growing business: 2007) (1) It's the way that Richard Reed, Adam Balon, Jon Wright started their business in 1998 just after their course in Cambridge University got over. Innocent was designed to be a 100% natural brand,...
