The communication strategy of Axe (2006)
Case study - 25 pages - Management
Axe is a dynamic brand in terms of communication and was chosen to analyze its advertising strategy. It is the name of a deodorant for men and is a product of the Unilever group in France in 1983. Today, the brand is a leader in the field of male deodorant, with a market share of 20%. It is sold...
The goals and targets of sports sponsorship
Case study - 4 pages - Sports
Sports sponsorship is now a powerful marketing tool. The many companies that integrate it into their strategy traditionally target the cognitive objectives (increase awareness), emotional (developing branding) and conative (increase sales) are quantified in terms of quantity and / or...
Maintaining records in a library using C++
Dissertation - 84 pages - Computer science
The language used in the project is C++. C++ is a very good tool for the Object-Oriented programming. It provides all features of object-oriented programming. The foremost advantage of object-oriented programming is the Re usability feature. The project is a Library system, which is developed...
Fitzgerald and Borges: The desire for the absolute
Thesis - 5 pages - Literature
F. Scott Fitzgerald?s The Great Gatsby and Jorge Luis Borges?s ?El Aleph? can be said to share a structural framework or paradigm which takes the form of a paradox. This paradox concerns the fact that desire is at once finite, because it becomes substantialized in an object, and infinite, because...
Psychodynamic personality theories matrix
Case study - 7 pages - Psychology
The psychoanalytic approach assumes that the psychological apparatus of the mind needs some kind of energy to make it go. Psychoanalytic theories place a lot of emphasis on how "the self" develops. The infant is born with no sense of self - this self gradually develops through its interactions...
A study of LCD displays
Dissertation - 36 pages - Electronics, mechanics, engineering & technology
The important considerations in the present field of electronics and electronic technologies are automation, power consumption and cost effectiveness. Automation is intended to reduce the manpower with the help of intelligent systems. In this project, we are going to count the number of...
'Chef à la maison' - Business plan
Business plan - 37 pages - Business strategy
Our business idea focuses on bringing chefs to the dinner table at home. We plan to offer 2 services; Primarily we will provide Home training courses where fully trained chefs will come into your home environment and offer training on anything from beginner techniques, simple cooking to more...
The failed outsourcing idea of a French automotive supplier
Case study - 4 pages - Business strategy
This case study is about a French automotive supplier which outsourced its IT activities in order to reduce costs. After the consultation with a consulting firm in Paris, the supplier chose India to outsource its IT activities as it looked like a good bet. However, for reasons which will be...
Exposition of Kant's "Copernican Revolution" in Philosophy
Essay - 3 pages - Philosophy
Taking their cue from the scientific philosophy of Francis Bacon, the thinkers of the Enlightenment assumed that the mind acted as a mirror, simply reflecting images of outward objects onto the subjective self. Immanuel Kant proposed a reorientation in which the relation between subject and...
The ill ego-consciousness
Essay - 6 pages - Psychology
Modern western ego consciousness equates to an ego that differentiates itself from the outer object or from the outer phenomena. And also the healthy differentiating ego is also stable. Hence, logically the psychologically ill person attaches too easily to outer-objects and to outer phenomena....
In-school strategies for enhancing primary and secondary school administration
Thesis - 4 pages - Educational studies
Every organization has objectives to attain. It is the duty of the staff/workers in such organizations to work towards the attainment of the organization's objectives. The level of attainment of the objectives however dictates how the organization is faring. There is no...
Technological survey project in the automotive industry: The Volkswagen group
Case study - 8 pages - Business strategy
Volkswagen AG is the leading German automotive group. The global market share of the group is 12.1% and has reached about 20% in its home market: Germany. With 25,400 vehicles leaving the factory each day, the group has been since 1998, the number one European car manufacturer. And it happens to...
Installation of a system of cost accounting in Monegasque (Morocco)
Dissertation - 84 pages - Accounting
Cost accounting has a double arsenal. As a first arsenal in the long term, it is probably very effective because it addresses the costs, and requires political courage of managers. This arsenal includes the planning, control equipment and staff and a real management control. A second arsenal is...
Analysis of Breitling in air navigation
Case study - 30 pages - Services marketing
The launch of the Breitling Navitimer a genuine wrist instrument is being offered which is also the instrumental symbol of the brand. Ingenious and efficient, this chronograph has"computer aviation," a circular slide rule that is capable of performing all calculations related to air navigation....
Integrated marketing communication: Promotional report for Kindle
Case study - 19 pages - Services marketing
This promotional plan is designed for Kindle, an eBook reader produced by Amazon. Three objectives have been set out for the year 2011. Making an impressive introduction of Kindle in the Australian market which establishes and increases brand awareness of Kindle is the first...
The Hindu philosophical thought
Case study - 10 pages - Literature
It has been told by Sri Madhvacharya (13th Century), one of the prominent philosophical leaders of India, that “Wondrous multitude is this world, extensively vivid is this world and by virtue of these, the creator is par-excellent, infinite and powerful”. This praise denotes the...
Philosophy of the mind
Case study - 4 pages - Philosophy
To adequately expound on the question what is philosophy of the mind? One must be cautious not to rush to identifying it as the study of philosophical questions of the mind. Ideally, the above answer is deemed inconclusive because it implicitly assumes that minds are something or objects....
Global litigation and conflict of laws
Case study - 5 pages - Other law subjects
As clarified in the Tatry case, “It should be noted at the outset that the English version […] does not expressly distinguish between the concepts of ‘object' and ‘cause' of action. That language version must however be construed in the same manner as the majority of the other...
Astronomy: Case study
Case study - 3 pages - Educational studies
Astronomy is classified as a natural science that included the study of celestial objects such as stars, moon, planets, galaxies and nebulae. In addition, it also deals with the physics, chemistry, and the objects evolution, and phenomena that originate outside the earth's atmosphere. Astronomy...
Discuss the link between procurement, sourcing, suppliers, and production strategies in supply chains
Essay - 8 pages - Management
The mission of supply chain management is to have processes integrated between the functions of the firm. Consequently, procurement, production, distribution, and marketing are members of a network. The vision of the supply chain management is to deliver value to customers. Moreover, the...
E-Leclerc in China: Fictive case
Essay - 13 pages - Services marketing
The objective of this report is to introduce a marketing plan to implant E-Leclerc centers in China. Currently the French market of supermarkets is saturated. The European market is a part of international strategy of E-Leclerc. Nevertheless, China represents an “Eldorado” with a...
Impact of effective leadership in an organization
Thesis - 46 pages - Management
The success or failure of managers depends on their leadership qualities. They can be successful leaders by helping subordinates to find solutions to their problems. Managers are involved with bringing together resources, developing strategies, organizing and controlling activities in to order to...
Essentialism and dependence: Modal and non-modal Mereolgies
Thesis - 5 pages - Philosophy
In the study of Ontology, and more specifically the study of mereology, essentialism and dependence, or ontological dependence, are perennial issues, which pop up. In the case of the former issue, essentialism, this is merely the study of the essence of an ontological object. In the case of the...
Task management time management and leadership theories
Thesis - 12 pages - Management
The task management is all about organizing groups of people to work together productively towards clear goals, or objectives. There are many attributes for specifying a given task. One has to do a proper research on the task before implementing it. Before that we need to write our...
"The spiritual in art" of Wassily Kandinsky
Case study - 4 pages - Literature
Wassily Kandinsky is, for many, the inventor of abstract art, that is, the man who abolished the object. The elimination of the figurative was for him a combat several years and does not unfold in the area of the formal or aesthetic, but concretely. The larger exterior differences do not exclude...
A critical examination of the roles of Clive, the East India Company and Hastings in the expansion of the empire in India
Thesis - 11 pages - Modern history
The East India Company was originally incorporated as an English Joint Stock company with the overriding objective of initiating British trade objectives in the East Indies. The company's evolution from trading corporation into a central vehicle for expanding the British Empire in...
Classification of social practices semiotics
Case study - 3 pages - Literature
To Mukarovsky, which basically sets the literary text of any other text is what he called the aesthetic function. He said something like this: Every object or action, including the language, you can assign a practical function - utilitarian for instruments, communicative for language, and so on....
Determination of Heat Capacity Ratio
Essay - 5 pages - Physics
Objective for experiment 1: To determine the heat capacity ratio of air by following a modernised version of the experiment attributed to Shoemaker. The experiment is to determine the heat capacity ratio of air, by emulating an adiabatic expansion of air. Objective for experiment...
The plot against people: Critical analysis
Thesis - 3 pages - Literature
In “The Plot Against People,” Russell Baker writes about inanimate objects and the three major categories they can be classified in; those that don't work (A), those that break down (B), and those that get lost (C). The way this essay works is that Baker describes various objects with...
Effective Team and Performance Management
Case study - 6 pages - Educational studies
Teams in regard to management and business organization traverses beyond a mere collection of individuals. Effective team and performance management displays a focus on one motto; people as the skill and performance management as the strategy. Therefore in practice, teams are a congregation of...
