Leshop.com: financial and marketing analysis - published: 29/09/2010
Case study - 20 pages - Services marketing
LeShop.ch is the first online grocery retailer in Switzerland. It has been on the market since 1998. Until the end of 2003, its majority shareholder was the Bon appétit Group with 33% of the shares. This major Swiss wholesaler, decided in December 2002 to close down it's business. However, by...
Skype: Company overview, strategy and SWOT analysis - publié le 02/11/2010
Thesis - 9 pages - Business strategy
In this assignment we are going to make a study of the software application SKYPE and it's services based on VOIP (voice over Internet Protocol). In the first part we will see the company overview including a presentation of the company, the features of the software, some key numbers, and a SWOT...
Relationships between the Giants in Retailing: How WalMart and Procter&Gamble trade together - from Fear to Trust prevalence in the Supply-Chain - published: 14/12/2006
Case study - 10 pages - Business strategy
The paper shows how the relationships between suppliers and retailers have experienced several important changes over the last decades. By analysing the main developments of these relationships and the different tools implemented to improve them, the paper argues that the western and now...
Business appropriateness in the Mexican food market
Thesis - 48 pages - Economy general
The 12 presidential elections that took place in Latin America have attracted considerable media attention this year. Indeed, in addition to informational interest, a considerable change is looming on the American continent and a new socialist trend creates a major part of Latin America. Outside...
Strategic management of De Beers
Essay - 18 pages - Management
In 1888, De Beers Mine appeared following the emergence of global monopoly of De Beers over 90% of the prevailing world market for rough diamonds for over a century. In 1933, Ernest Oppenheimer founded the Diamond Corporation Ltd., which includes most of South African producers and the Central...
Relationships between the Giants in Retailing: how WalMart and Procter&Gamble trade together - from Fear to Trust prevalence in the Supply-Chain
Case study - 10 pages - Business strategy
The paper shows how the relationships between suppliers and retailers have experienced several important changes over the last decades. By analyzing the main developments of these relationships and the different tools implemented to improve them, the paper argues that the business to business...
Group Renault in the Russian Market
Case study - 42 pages - Foreign markets
Solid and ambitious, the Renault Commitment 2009 plan, revealed by Carlos Ghosn on February 2006, mobilizes the entire company around three strong key commitments: quality (position New Laguna among the Top 3 models in its segment, in terms of product and service quality), profitability (achieve...
A nursing management perspective of a critical incident report
Thesis - 8 pages - Medical studies
The assignment will discuss a critical incident from a nursing management perspective, being an admission assessment experienced during placement. It is not a care study. There will be an overview of the nurse-managers responsibilities during the admission assessment and attention drawn to local...
Relationships between the Giants in Retailing: How WalMart and Procter&Gamble trade together - from Fear to Trust prevalence in the Supply-Chain - publié le 29/09/2010
Case study - 10 pages - Business strategy
The paper shows how the relationships between suppliers and retailers have experienced several important changes over the last decades. By analyzing the main developments of these relationships and the different tools implemented to improve them, the paper argues that the business to business...
What are the main institutions and actors that decide on, influence, and implement EU foreign policymaking vis-à-vis Morocco?
Essay - 7 pages - Political science
The main priorities of the European Union's external relations concern its extension to the countries of Central and Eastern Europe and its relations with the countries of the Mediterranean region which are not members of the European Union in the will to pursue a coherent action. As far as...
Group Renault in the Russian Market - publié le 29/09/2010
Case study - 42 pages - Economy general
Solid and ambitious, the Renault Commitment 2009 plan, revealed by Carlos Ghosn on February 2006, mobilizes the entire company around three strong key commitments: quality (position New Laguna among the Top 3 models in its segment, in terms of product and service quality), profitability (achieve...
Skype: Company overview, strategy and SWOT analysis
Thesis - 9 pages - Business strategy
In this assignment we are going to make a study of the software application SKYPE and it's services based on VOIP (voice over Internet Protocol). In the first part we will see the company overview including a presentation of the company, the features of the software, some key numbers, and a SWOT...
Sponsorship & event marketing: Omega
Case study - 3 pages - Brand management
Omega is one of the most luxurious brands with respect to watches. This brand is a part of swatch international group. For over 160 years Omega dominates the watch market premium precision. Today it is still the only one who can make a marine watch with a chronometer. No other watch has the best...
United Colors of Benetton: An overview
Case study - 8 pages - Management
The clothing market is doing well with a growth rate of 2.5%, even though the market is unstable due to certain aspects (environmental, economic, socio-cultural, etc.), Despite saturation, Benetton is a brand that continues to sell quality clothing. However, given the explosion of mega stores,...
Analysis of the sport's industry and its strategies
Case study - 8 pages - Business strategy
[...] Sponsoring is really important for big events as Olympic Games or rugby world cup. We can underline why some companies sponsor this kind of event? And what can they gain from this? First of all, there is the biggest sport event worldwide coming this summer. So it seems quite relevant to...
China's economical and ethical rise in the African continent - publié le 13/01/2011
Thesis - 9 pages - Economy general
The paper is based on the theme of an article that emphasizes on China's role in Africa. We first learn about the contents of the article and then state the status quo of the collaboration between the country and the continent. After description, we will go through a critical thinking section...
China's economical and ethical rise in the African continent
Thesis - 9 pages - Theories and economic notions
The paper is based on the theme of an article that emphasizes on China's role in Africa. We first learn about the contents of the article and then state the status quo of the collaboration between the country and the continent. After description, we will go through a critical thinking section...
E-Business: Skype in China
Case study - 6 pages - Economy general
Skype is the leader in terms of communication through IP addresses via the web. This project has for main objective to set up a new business strategy in the aim to develop its presence in China. In a first time, we have seen that Skype is the leader but the competition is present with MSN by...
Designing and elements of a cost management system
Essay - 10 pages - Business strategy
An entity's legal nature reflects its organizational form. Selecting the organizational form is one of the most important decisions business owners make. This choice affects the costs of raising capital, operating the business (including taxation issues), and, possibly, litigating. The available...
Strategy of SUEZ : case study
Case study - 55 pages - Business strategy
Through the case study of Suez Group, we are willing to develop diverse concepts composing the definition of the strategy. Firstly, this company has mainly caught our attention by the unconditional reputation that it has built up over the years. Knowing that the Suez Group offers sustainable and...
Case Michelin
Case study - 26 pages - Business strategy
Founded in 1889, the company Michelin has experienced tremendous growth. Developing in the first place, construction activity and agricultural equipment, manufacturing rubber bullets, the company has established itself as the world leader by developing its business portfolio. Created by Edouard...
Internship report in Fleetway Travel Plc
Internship report - 20 pages - Brand management
During 4 months, I had the opportunity to be an intern at Fleetway Travel Plc. The company, based in the heart of Central London, offers many travel products at competitive prices, including tailor-made breaks, flights, hotels, car hire, and travel insurance. I had never worked in the tourism...
Package Holidays from Air-France
Case study - 8 pages - Business strategy
The "Package Holidays" is the partnership between Air France and “Voyages Sur Mesures” via the website volhotel.airfrance.fr. This website proposes holidays among 12 European countries, and more than 150 destinations worldwide. Air France (officially, Air France Corporate) is the...
Senergy - publié le 15/01/2009
Essay - 20 pages - Business strategy
Government support through financial incentives and the public's trend toward environmentally friendly products has opened the way for alternative energy based companies to thrive. In the French market, with little direct competition, we believe our company will experience success. Senergy...
Skype, The Skype segment of 15-30 years old in France
Case study - 13 pages - ICT marketing
Skype is the first firm that revolutionized the telephony market. Thanks to it, people can call their friends or their family for free. Customers in the segment of 15-30 years are the most important part of Skype clientele. They are the digital generation, and use computers all the day and they...
Internship report in Fleetway Travel Plc - published: 13/05/2009
Thesis - 11 pages - Educational studies
During 4 months, I had the opportunity to be an intern at Fleetway Travel Plc. The company, based in the heart of Central London, offers many travel products at competitive prices, including tailor-made breaks, flights, hotels, car hire, and travel insurance. I had never worked in the tourism...
The Pierre & Vacances Group
Case study - 18 pages - Services marketing
Pierre & Vacances is one of the leading European groups in lending holiday apartments. Its success is based on an economic model based on the synergy between real estate and tourism. The headquarters is located in Europe with more than 8 complementary brands. ? Commitments / Values The...
Asia - Europe relations
Essay - 8 pages - International relations
Asia is a huge continent housing more than 60% of the world's total population, and which stretches physically from Afghanistan to Japan. Morevoer, the scale, cultural diversity, economic disparities and political divisions of Asia are clearly indomitable. In conceiving its relations with...
Is the European neighborhood policy only a policy of exclusion which separates the EU from its close neighbors?
Essay - 5 pages - European union
Developed in the context of the enlargement of the European Union in 2004 at the Stockholm European Council in 2001, the European Neighborhood Policy (ENP) as it is conceived today was designed to avoid the appearance of new dividing line in Europe. The main objective of the ENP is to improve the...
Strategic growth for Unilever - publié le 06/12/2011
Market study - 14 pages - Business strategy
Unilever's debut as a company began in 1930, however its history dates back much earlier, to the late 19th century. Its origins began with a partnership between British soap maker Lever Brothers and the Dutch margarine producer Margarine Unie. Oils and fats were essential raw materials...
