Nursing Services respectful - place in the health care system
Case study - 1 pages - Biology
A nurse, who takes the role of advocate, must promote a climate in which the individuals, groups, families or a population can act in their own interest, and this includes having access to resources and intervenes when they are unable to act in their own interests. The role of client advocate is...
Research methods for managers - published: 29/09/2010
Worksheets - 12 pages - Management
Dr. Don Roberts, a research consultant, has received a government research grant to examine how aspects of a college student's experiences relate to his or her job performance. The research was also interested in the impact of gender on salary and promotions of the employee. This is...
Why has the UN Charter remained a central plank of international order, even though it was formulated in wartime by only a few of the victorious powers? - published: 29/09/2010
Essay - 6 pages - International relations
If we had had this Charter a few years ago-and above all, the will to use it- millions, now dead, would be alive. If we should falter in the future in our will to use it, millions, now living, will surely die.' (Truman) This statement delivered by Truman reveals the ambitions of the Charter...
Establishment of the Swedish organizational model in France
Thesis - 9 pages - Business strategy
IKEA, a growing multinational firm (present in 44 countries), is characterized in its presence abroad by a desire to maintain some organizational model to enhance one's home environment. With globalization and increasing competition, companies must renew their organization to become truly "human...
The kitesurfing market
Case study - 5 pages - Services marketing
I.France In this paper, I have chosen to talk about a kite that is used for kitesurfing, the North Rhino 12 square meter model (2007) (appendix 1). 1)Product The North Rhino 2007 is 12 square meters and is very powerful. It is used for kitesurfing between 12 and 25 knots (3 to 6 beaufort)....
The marketing tools of the low cost airline companies
Thesis - 31 pages - Services marketing
The low cost concept was first introduced in 1971 in the United States, with the launch of a new company called "Southwest Airlines". However, the concept only gained popularity and set the cash registers ringing with the creation of Ryanair in 1991. Backed by its pioneering pricing policy, the...
Marketing strategies of the traditional low cost airlines
Thesis - 30 pages - Services marketing
The airline sector has evolved in recent years, with low-cost airline companies offering tickets at unbeatable prices. Many traditional companies are thus forced to compete with these prices in order to remain competitive in the market. These low cost tariffs are offered by the low cost airlines...
Marketing study of Nutella
Thesis - 8 pages - Services marketing
Nutella owes its origin to its name, "nut" as in the English walnut, with reference to the main ingredient used in making it originally and to which was added the Italian suffix "ella". This spread was developed in 1946 by Pietro Ferrero, and was called the Giandujot. This product has transcended...
Nike's brand building strategy
Case study - 6 pages - Management
Nike, one of the best known brands in the world, was established in the United States in 1972 by Phil Knight and Bill Bowerman. The name 'Nike' owes its origin to the Greek goddess of victory, Athena Nike. In 1971, a graphic art student created the logo that became the memorable logo of...
Dolce&Gabbana and its communication strategies
Case study - 11 pages - Management
Dolce&Gabbana sells ready made clothes and is a brand based in Legnano, Milan. It was launched in 1985 by two designers, Domenico Dolce and Stefano Gabbana. In 1980, both were working in the same workshop in Venice. By 1982, they began working together to carve a niche for themselves in the...
Customer relationship management in the pharmaceutical industry
Dissertation - 35 pages - Management
This document examines issues and approaches to various business strategies focused on different clients of French pharmaceutical laboratories. The idea was to reconcile two opposing stances: the industrial way of working opposed by a need to strengthen the image that the public has of the...
Project Management of project: Africa Without Borders
Case study - 8 pages - Business strategy
As the poorest continent in the world, Africa includes countries where the living conditions of children remain difficult. Although quality education is widely recognized as a basic human right that can promote economic growth, this element is not easily accessible to many African children....
The business strategy of Yahoo Inc. after the legal case 'Yahoo vs. LICRA'
Case study - 6 pages - Business strategy
Yahoo Inc., the second largest global search engine was summoned to court in May 2000 by the French association LICRA (International League Against Racism and Anti-Semitism). It was accused of selling Nazi memorabilia such as a can of Zyklon B gas used in death camps, at a price of $ 50, via its...
Analysis of communication campaigns of Dolce and Gabbana
Case study - 4 pages - Services marketing
By definition, ‘promotion' describes the messages that are sent through various media and are directed by a company towards its various stakeholders. It is intended to create a positive image of the brand and its offerings. Promotion is a fundamental element of the marketing...
Strategic analysis of Zara's ready-made clothes
Case study - 10 pages - Services marketing
During the past twenty years, the textile market has undergone profound changes. China is largely responsible for the upheaval in the sector. But other factors, such as increased costs (cost of fabric production cost and so on) are also taken into account. Larger companies then introduced the...
Evolution of tourism in Turkey
Case study - 10 pages - Services marketing
This work focuses on the tourism development in Turkey. It is a country that is "friendly, handsome, with a rich culture and not at all expensive". It is a country that is modern enough to be comfortable but still traditional, and therefore interesting to analyze. As part of this analysis, the...
The World Trade Organization (WTO) faces the challenge of sustainable development
Essay - 5 pages - Ecology & environment
The stakes by which the problems raise the concept of sustainable development, such as environmental protection and the fight against poverty, seems to represent an obstacle for further liberalization in trade as a factor in its favor. However, during the second half of the nineteenth century, it...
The legitimacy of economic patriotism (2006)
Case study - 5 pages - Management
Introduction Beyond the occasional speech advocating its opening, even though it is true that a majority of the barriers have been removed since its establishment, the GATT (established in 1947) remains a desire to preserve the sensitive areas and promote the penetration of domestic products to...
Key mechanisms that are involved in expressing a eukaryotic gene as a protein
Thesis - 5 pages - Biology
The information contained within the DNA, in the form of a nucleotide sequence, is responsible for the production of the phenotype of an individual. The dna contains specific sequenmces of nucleotides, called genes, that code for specific chasracteristics. The basic concept of how this occurs...
Analysis of the Virgin group
Case study - 7 pages - Services marketing
The Virgin Group is led by a charismatic leader, Richard Branson (RB), who is described as an "architect of the 20th century" in a campaign organized by Apple. At the organizational level, RB promotes accountability and managerial decision-making autonomy for the entities. Each one operates...
Eat, Think, Play: A after School Health Education Program
Essay - 6 pages - Educational studies
“Eat, Think, Play” is an interactive after school health education program dedicated to helping high school students build and promote a healthy lifestyle. We work to help students construct skills necessary to make good decisions regarding physical activity and eating a nutritious...
Freedom of Expression
Case study - 6 pages - Civil law
Freedom of expression is outlined in article 10 of the European Convention of Human Rights and is arguably one of the most important rights that we are granted by the Convention. Through this right we are able to promote truth, democracy and self-fulfilment, which collectively promote the idea of...
Destination management and destination marketing
Case study - 4 pages - Services marketing
Destination management is the process or ways through which governments or industrial players conserve and improve tourist attractions. This includes not only tourist's sites but also events. Industrial players include Destination Management companies popularly abbreviated as DMC. Destination...
Dickinson's 'Meditation on the Future'
Essay - 4 pages - Literature
The belief in any sort of prophecy is contingent on the idea that the human psyche holds the potential to, at any degree, know the future. 'This World is not Conclusion', a poem by Emily Dickinson, promotes the impermanence of our state of being. Rather than predicting a specific future,...
Cruises - All Over Europe
Market study - 10 pages - Business strategy
Compared to other continents, Europe is relatively small. It makes sense to explore it by sea as much of its outer boundaries is enclosed by water. Europe in all its glory is more manifest this way, in water or ashore. The golden domes of Istanbul, the fjords of Norway, the inscrutable Sphinx-...
Marks and Spencer Company marketing Audit
Case study - 7 pages - Educational studies
Marks and Spencer is listed on the London stock exchange, and it is a constituent of the FTSE 100 index. The company, which is colloquially known as “Marks and Spencer ”,“ M&S or “Markies”, was characterized in the early 20th century of selling British made goods giving...
Six Keys to the Arts
Case study - 4 pages - Educational studies
The most favorable issue in this present world is the contribution of museums, as well as, art galleries. With the vital argument that museums should be free to the broad public also supported by the government. It is important for the museum to charge a small fee like other public attractions...
Wealth inequality by Krugman
Case study - 2 pages - Educational studies
According to Krugman, wealth inequality is a social and political problem rather than an economic problem. Most of the corporations replace the top management personnel with people who are financial well-up even when they do not possess the required qualification. The qualification for...
The European identity issue: what most determines the European "we feeling"?
Essay - 11 pages - European union
“You don't fall in love with a common market” (EU Commission President Jacques Delors in The European, 3 November 1994). Here emerges one of today's most challenging issues for the European Union: the prevalence of market integration has created a political vacuum and so-called...
Mill's and Green's accounts of freedom
Essay - 6 pages - Political science
“The only purpose for which power can be rightfully exercised over any member of a civilized community, against his will, is to prevent harm to others. His own good, either physical or moral, is not a sufficient warrant.” (J.S. Mill) “It is the responsibility of the state ... to...
