Malaysian soil-soil texture, pH and salinity determination
Case study - 5 pages - Biology
It is essential for farmers to ensure that the soil in which they grow their crops plants can produce a good yield. Determining the influence of factors such as soil texture, pH and salinity is vital to ensure such a high yield. Soils are physically a mixture of inorganic particles of...
Analysis of supply and environment for Renault
Case study - 8 pages - Business strategy
The Renault Automotive Group has more than 350 industrial and commercial sites in over 40 countries and 131,879 employees. In 2004, the Group achieved a turnover of 40.7 billion Euros, up 8.4%. The strategy of profitable growth is built on three pillars: competitiveness, innovation...
The strategy of investment and development of the French companies in Poland
Dissertation - 75 pages - Business strategy
This paper deals with the strategy of investment and development of the French companies in Poland. In a first part, the author discusses the theory of Foreign Direct Investment, more commonly called FDI: its different types and their alternatives, their motives, benefits and risks. In the second...
The company Renault and the consideration of environmental issues in its production - publié le 29/09/2010
Case study - 39 pages - Business strategy
Renault was founded by Louis Renault and his brothers in 1898. It is a familial and traditional company that made a name for itself through the years, different periods and centuries. Indeed, Renault's group went thought two wars and an economic crisis, and by always adapting its strategy...
The company Renault and the consideration of environmental issues in its production
Case study - 39 pages - Business strategy
Renault was founded by Louis Renault and his brothers in 1898. It is a familial and traditional company that made a name for itself through the years, different periods and centuries. Indeed, Renault's group went thought two wars and an economic crisis, and by always adapting its strategy...
Global business strategy
Case study - 8 pages - Business strategy
Ranking number six worldwide and number two in Europe, PSA Peugeot Citroën has enjoyed the strongest organic growth of any carmaker in the last four years. In 2001, they sold more than three million vehicles, representing a year-on-year gain of 11.3%. Let's us firstly analyze the...
The French economic diplomacy towards China
Internship report - 7 pages - International relations
Bilateral trade between France and China has developed dramatically over the last twenty years. From about €10 billion in 1995, trade volume increased to more than €40 billion today. The annual growth rates of these exchanges- apart from 2009, marked by the global crisis- have reached...
Analysis of Michelin's strategies and recommendations
Case study - 40 pages - Business strategy
254% - this is the performance level of Michelin since March 2003; such high-flying results have enabled the company to emerge as the leader in a very competitive market where rivals such as Bridgestone and Goodyear are on the lookout for the slightest weakness of the French manufacturer. The...
China, the 'auto'-mobile zone
Thesis - 10 pages - Economy general
China has long been regarded as the land of the bicycle. This Asian country is now a new Eldorado for the automotive industry. In 2005, China became the third largest producer of cars after the U.S. and Japan, and the fourth largest market in the worldwide vehicle sales. Within a span of a few...
Une approche pratique du management des ressources humaines en temps de crise
Essay - 11 pages - Human resources
With the actual economic downturn, in many companies, Human Resources are the first department that the top managers approach to cut coasts. Indeed, the human capital is often the one which costs the most to the company. That's why the recent years were those of the strict limitation of...
Toyota: How trade barriers can affect the firm's strategy in terms of marketing operations
Thesis - 10 pages - Economy general
Automotive industry is recognized as one of the most global of all industries. “On a global level, the assets of the top ten multinational automotive enterprises represent 28% of the assets of the world's top 50 companies, 29% of their employment and 30% of their total sales. In 1999, four...
Toyota: How trade barriers can affect the firm's strategy in terms of marketing operations - publié le 04/01/2011
Thesis - 10 pages - Theories and economic notions
Automotive industry is recognized as one of the most global of all industries. “On a global level, the assets of the top ten multinational automotive enterprises represent 28% of the assets of the world's top 50 companies, 29% of their employment and 30% of their total sales. In 1999, four...
The opposing strategies of H&M and Zara: 'No Communication' versus 'Masstige'
Case study - 6 pages - Management
According to the information on the internet, only garments would soon no longer be sufficient for the market. Thus the major textile companies have engaged themselves in decorating/home decors. Indeed, in 2009, H&M launched its furniture department with the best set of linens. On this particular...
Human resource management (HRM) at IBM
Thesis - 7 pages - Human resources
Stress has become an integral part of business life today. Tension, pressure and constant anxiety are a few of the occupational diseases detected at PSA, Renault, EDF and IBM. These occupational diseases and cardiovascular diseases have been on the rise lately. To develop this subject,...
The European business environment, Renault-Nissan
Thesis - 2 pages - Business strategy
Renault-Nissan knows so many direct competitors. Indeed, it is within the same criteria as PSA, Fiat or Toyota. We shall now see below, what are the distinctive capabilities that allow Renault-Nissan to stand out and differentiate from others. For this, we must first review the internal...
Fuji film: Analysis and strategy
Case study - 16 pages - Business strategy
Fujifilm I & I (Imaging & Information) is an international Japanese company, established in 1934, which manufactures films and cameras. In a recent survey published in a Japanese business daily, the company was ranked the first in Japan. The group has leading technology, which enables it...
The case of TATA motors: How a multinational corporation resulting from an emergent country managed to compete with the traditional companies of the car market.
Thesis - 26 pages - Business strategy
The Tata conglomerate is now the oldest company in India and represents over 93 companies with more than 289,500 employees worldwide, with a turnover of more than $28 billion and a market capitalization of 77.5 billion dollars (recorded as per January 2008). This group is one of the most...
Strategic analysis of Renault
Case study - 20 pages - Business strategy
Renault is a globally renowned automobile group and car maker present in 118 countries with approximately 130,000 employees. The Renault group achieved a turnover of almost 41 million euros in 2007. The Company Renault Freres was created in 1898 by three brothers Louis, Marcel and...
The secret behind the success of Michelin Tyres
Case study - 13 pages - Business strategy
Michelin has been the market leader for tyres. Michelin equips vehicles like cars, motorcycles, aircrafts, etc. with tyres. Michelin also brings solutions for each different usage of tyres, which allows the vehicle to give optimum performance. The company constantly innovates in order to...
The Audi company and its launching of a model of cross-country vehicle
Case study - 8 pages - Services marketing
The Volkswagen Group of France SA is a subsidiary that was created in 1960. Today it is the largest importer of cars in France. This company holds a significant market share in France, and accounts for 10.2% of it. In 2006, it achieved a turnover of 4.5 billion Euros. The group...
International marketing plan for a French car manufacturer "Renault" in the US market
Case study - 10 pages - Business strategy
In this assignment we'll put together an international marketing plan for the launch of an electric car by the French car manufacturer Renault in the US market. I chose Renault because it's the French company which is the most in advance in the field of electric cars. Indeed, Renault has for...
Analysis of the results of the Volkswagen automobile Company
Case study - 12 pages - Finance
The automaker Volkswagen's range of activities includes the design, manufacturing and marketing of automobiles. This division includes the brands Volkswagen, Bentley, Lamborghini, Scania, Audi, Skoda, Seat and Bugatti. The finance division is a subsidiary of Volkswagen Group and...
L'Oreal and its conquest of China
Case study - 27 pages - Services marketing
Since its creation almost a century ago by the French chemist Eugene Schueller, L'Oreal has always been at the forefront particularly on the sectors of of dermatology, pharmacology and cosmetics. The group has implemented its know-how and expertise to emerge as the leader in cosmetic...
Chocri chocolates in the Japan market - publié le 11/04/2011
Market study - 13 pages - Services marketing
The focus point in the following marketing strategy will be the German chocolate company “Chocri” that was founded in 2008 as a limited company. Based on German law, the company is included in the so called group of “corporate enterprises”. The main characteristic is...
International marketing plan for a French car manufacturer
Case study - 10 pages - Brand management
In this assignment we'll put together an international marketing plan for the launch of an electric car by the French car manufacturer Renault in the US market. I chose Renault because it's the French company which is the most in advance in the field of electric cars. Indeed, Renault has for...
Study of Renault's strategy - publié le 15/01/2009
Essay - 9 pages - Business strategy
Renault is a famous car-constructor. It was created in 1899 by the brothers Renault and was considered one of France's flourishing industry throughout the XXth century. But now the firm has adapted itself to a new global and more complex environment. This adapting process was no simple...
The export of cosmetics to China
Thesis - 20 pages - Economy general
China is a growing country that deserves a closer look to help explore all the opportunities it offers. Indeed, trade in China has a huge scope of development due to the decentralization and liberalization of 1978 and especially since its entry into the WTO in 2001. In spite of many inequalities...
Mercedes: Should it introduce a small, 'clean' family car?
Market study - 5 pages - Services marketing
Mercedes Benz is a German automobile brand, distributed worldwide and known for its high-end vehicles. Like all other car manufacturers, it faces a severe economic crisis that has been particularly detrimental to the automotive sector. In this context, car manufacturers must innovate and artfully...
Study of Renault's strategy
Case study - 11 pages - Business strategy
Renault is a famous car-constructor. It was created in 1899 by the brothers Renault and was considered one of France's flourishing industry throughout the XXth century. But now the firm has adapted itself to a new global and more complex environment. This adapting process was no simple...
American Foreign Policy: What was driving the war on terror?
Thesis - 7 pages - Political science
The violence and the impact of the 9/11 attacks led the Bush government to act strongly in order to reassure the American people. Acting strongly at the time meant that the US would have to fight "the war on terror". This expression, although vague, highlighted a struggle against terrorism -...
