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05 avril 2022

Strategic Analysis - Tesla Inc.

Case study - 10 pages - Business strategy

The strategic analysis of an organisation is significantly important for the success in its endeavors. The success of organisation is greatly dependent on the management that plays a vital role in the decision-making and their decisions facilitate the achievement of organisational goals and...

22 nov. 2022

SWOT Analysis - Shein

Case study - 5 pages - Fashion and ready to wear marketing

Shein has recently been cited as the largest cross-border fashion e-commerce organization in China. The apparel brand has reached out to consumers within the United States, Germany, Russia, France, and over two hundred other nations across the globe. The company's mobile application, as of...

24 nov. 2022

The application of an EIB to address environmental challenges in urban Belgium

Thesis - 96 pages - Finance

Cities face increasing environmental challenges including, but not limited to; air pollution, CO2 emissions, energy, transport and waste management. The success of Social Impact Bonds (SIB) by solving social issues in a public-private partnership has been the driver for the development of the...

03 mai 2023

Amazon battles for slice of online gaming market - McGee Patrick (2020) - Amazon's study in the video game sector

Text commentary - 3 pages - Digital & e-marketing

The video game industry or video game industry is a sector of activity specializing in the creation and marketing of video games in the world. Existing since 1970 in the United States, this industry is becoming more and more popular in the world and whose largest firms are today mainly based in...

28 mai 2024
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Richard Mille - A racing machine on the wrist

Presentation - 8 pages - Business strategy

The procedures for implementing new ideas and developments such as new materials and methods are major steps in the physical realization of innovative concepts in watchmaking. (...) Richard Mille through his website seeks that the consumer becomes curious, interested and captivated by the brand,...

03 juil. 2023

Event Management - Taste of London

Case study - 26 pages - Management

Taste of London is an annual culinary event with multilateral issues. Commercial, political, economic, and cultural, are all dimensions that characterize this event. Like the Anglo-Saxon culture, Taste of London is a multicultural event in which the world's cuisine is found, and not only...

29 nov. 2010
doc

Applying "The New JIT (Just in time)" in Toyota

Thesis - 7 pages - Business strategy

During the second half of the 20th century, Japanese car companies, especially Toyota, set down standards in defining the best production principles. In particular, they have carried out a quality management approach of the production through the implementation of the Just In Time (JIT)...

03 sept. 2012
doc

Starbucks coffee: Case study

Case study - 24 pages - Business strategy

Starbucks Corporation is a leading roaster and retailer of coffee in the world. The company has been in existence since 1972 and has grown to be in over 16,000 locations in more than 50 countries (Starbucks, 2010). The company serves millions of customers every day offering them the best services...

29 sept. 2010
doc

Wine & Riviera: business plan project

Business plan - 35 pages - Business strategy

The company is considered to be a top end retailer of wine and champagne in Dublin City center, and in addition the company provides tasting session. The wines are made in France, Spain and California and sold in Parliament Street, in Dublin. The products are selected for their top quality...

23 nov. 2010
doc

The Communication Strategy of Air France

Thesis - 14 pages - Business strategy

In 1933, Air Orient, Air Union,' Compagnie Generale Aerospostale', ‘Societe Generale de Transport Aerien' (ex Farman airlines) and ‘Compagnie Internationale de Navigation Aerienne' (CIDNA) merged together to form Air France. Air France was officially inaugurated at the Le Bourget...

04 juin 2023

BlaBlaCar's Service Management

Dissertation - 8 pages - Management

As information becomes more available and communication easier, C2C service emerges as a more and more integral part of our society. The companies behind the service often only offer the service of connecting and helping with the transaction between the parties involved in the service that is...

29 nov. 2010
doc

Business plan: the luxurious Gold Star Restaurant

Business plan - 8 pages - Business strategy

WWe are a 4 star restaurant that also enjoys a 2-star rating in the Michelin Guide; this proves that we are actually a luxurious restaurant with dishes that are renowned for their quality. We offer our patrons two rooms that are tastefully furnished and decorated, to respect their privacy....

27 janv. 2011
doc

The market of the cosmetics and essential oils in Northern Europe

Market study - 15 pages - Services marketing

This study presents the main characteristics of the market for cosmetics and essential oils in northern Europe. The targeted countries are Denmark, Finland, Norway and Sweden. Initially, the general characteristics of the markets will be studied and then a more detailed analysis on cosmetics will...

03 mars 2011
doc

Concept of mark in strategic marketing

Course material - 9 pages - Services marketing

Throughout the twentieth century, there has been a change in the interest of marketing for the product to an interest in the brand. This is essentially the wider role of the brand in the mind of the customers' "mental box". Gradually, companies have apprehended the three core functions of...

27 janv. 2011
doc

The Algerian company vis-a-vis the stakes of universalization

Case study - 8 pages - Business strategy

Algerian companies often make the headlines of some national dailies and receive rave reviews because of the registration of their quality management system ISO 9001: 2000. From a strictly marketing standpoint, it is a good move for the company. However, it will pay close attention to...

27 janv. 2011
doc

The policy of service at Decathlon

Case study - 26 pages - Services marketing

In France, Decathlon is the leading specialized distributor of sports and leisure. Its success is the result of the introduction of an innovative policy. The concept was to offer facilities for all athletes, from beginners to professionals, in all brands available under one roof. The company now...

26 oct. 2011
doc

Volkswagen USA: Will product diversity help Volkswagen UK overcome the adversities it has been facing?

Market study - 10 pages - Business strategy

"Among the many car manufacturers who have created a buzz with their many models, German car makers occupy a special place in the world. One of the German manufacturers, who has managed to carve a niche for itself, is Volkswagen. Volkswagen of America, (VWoA) as it is known, is the North...

04 juin 2012
doc

Urban Education

Case study - 11 pages - Political science

The lack of quality education for urban students has been a persistent problem in the United States for many years and the problem does not appear to be depleting. Students raised in urban communities seem to have a disadvantage, as opposed to those raised in suburban areas, from the...

24 déc. 2013
doc

Effects of packaging and storage conditions on the freshness of leafy vegetables (Brassica rapa)

Case study - 6 pages - Biology

A wide range of fresh horticultural products contribute to a major component of the agricultural food produce available for consumption nowadays. But these products are highly perishable and if correct post-harvest measures are not employed, it could lead to drastic reduction in product...

12 févr. 2015
doc

Crowdsourcing - Hypothetical Designs

Case study - 2 pages - Management

A popular, large-scale data processing technique that has been extensively utilized in recent times for tasks that need directhuman input is crowdsourcing. Crowdsourcing, according to Howe and Robinson (2006), refers to a novel online business model and problem-solving technique that utilizes the...

01 avril 2009
doc

A closer look at Covansys with special reference to ITES sector in India

Dissertation - 100 pages - Management

Incorporated in 1985, Covansys Corporation is a global technology services company with a focus on industry-specific solutions, strategic outsourcing and integration services. It addresses the most challenging technology issues companies are facing through an onsite, offsite, offshore delivery...

29 sept. 2010
doc

Dr. Eris: Cosmetics from Poland

Case study - 10 pages - Services marketing

The story of the Dr. Eris brand started in 1982, when this Ph.D from the Faculty of Pharmacology at Berlin University inherited. With the money she received, she began creating nourishing facial cream with the most simple machines we can imagine. She began in the business only with her husband....

29 sept. 2010
doc

Fortune Garments - Strategic analysis of the enterprise

Case study - 11 pages - Business strategy

In the beginning, Fortune Garment was an innovative and efficient company. Its high quality standards were appreciated worldwide. The development rapidly led to expansion. The group grew in size and popularity. Extending to over 17 countries, arming itself at about 3000 suppliers, the...

31 déc. 2010
doc

E-Branding in the Swiss hotel industry

Thesis - 25 pages - Management

This research studies the evolution of traditional branding to e-branding within the context of the Swiss hotel industry. From a study of the database of 2448 hotels in Switzerland, this research explored the various domain names in use among them. This is based on several criteria such as:...

27 janv. 2011
doc

Strategic analysis of Starbucks Coffee

Case study - 22 pages - Business strategy

Starbucks is a multinational chain of coffee shops and restaurants and is known as the coffee shop. The first store was opened in 1971 in Seattle. The idea emanated from three teachers: Jerry Baldin, Zev Siegel and Gordon Bowker. Starbucks is named after the character that appeared in “Moby...

27 janv. 2011
doc

Tribal marketing: the Nutella tribe

Case study - 32 pages - Services marketing

There is an increasing number of communities that bring together individuals around a shared passion of cycling, religion, and politics. They also possess a shared identity, gender, ethnicity, and lifestyle. Some groups are focused on an object of consumption as a product category like digital...

27 janv. 2011
doc

Strategy marketing of the mineral water: Dasani (Coca-Cola group) in France

Case study - 10 pages - Services marketing

The French market for bottled water (6.0 billion liters) is ranked third in Europe in terms of volumes consumed. The water market is oligopolistic and can be described as a concentrated one. There are three main groups, first with Nestlé Waters, which represent 25.2% of the French market, Danone...

17 févr. 2025

Smart Water Purification System Business Report

Case study - 5 pages - Management

People who use the Smart Water Purification System enjoy advanced home water filtration that combines nanotechnology with Internet of Things capabilities, ensuring continuous water quality assessment and contaminant purification. Passive filtration methods used by traditional water...

16 févr. 2011
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Business plan for a store of optics of luxury

Business plan - 43 pages - Business strategy

Optica Designs is a Canadian based optical shop that is involved in the business of luxury brand products and series of a limited scale. The product range falls in the medium-range segment, and offers selective Optica Designs. It is a real alternative for customers looking for high...

12 juil. 2013
doc

My philosophy of education

Case study - 3 pages - Educational studies

Education is a process of giving or receiving systematic instructions throughout school and college life. I believe that education is a personal experience for an individual, who seeks to learn something new. Education changes the lifestyle of children, who enter the class room. The learning...