Brand Management Project: Fast Bio
Case study - 29 pages - Brand management
Despite the increasing rate of unemployment, companies going bankrupt and the lack of trust in the bank and credit companies, the food budget is growing. In the 1980s, French consumers had 12.2 % of their meals outside their homes compared to 19% in 2008. With the 35 hours a week of work, the...
Operation management
Case study - 17 pages - Management
La Brioche Dorée is owned (and has been created in 1976) by Le Duff group which the trademark for traditional catering is Del Arte since its take-over in 2004. This group had a turnover of more than 1 billion Euros in 2010 and a growth rate of approximately 21 percent. The number of employees is...
Translation report: Recipe language
Dissertation - 17 pages - Linguistics & languages
It is true that England is not reputed for its cuisine. Perhaps it is significant that there is no real equivalent for the expression bon appétit in English (waiters only say “enjoy your meal”). However, there are different specialties in England such as the famous English breakfast...
Field Project: Au Bon Pain
Market study - 3 pages - Services marketing
Au Bon Pain was established and opened its first café in 1978, in Boston's Faneuil Hall Marketplace. The goal of this first café was to offer fresh baked bread and cater to commuters, tourists, shoppers, students, and residents located throughout the city of Boston. Au Bon has been greatly...
Perceptual Mapping, Multidimensional Scaling Cluster Analysis Project: analysis of hot irish drinks
Thesis - 159 pages - International marketing
We conduct a perceptual mapping and a multidimensional scaling cluster analysis of hot Irish drinks. Our project is based on the coffee house market in Ireland and we analyze the segmentation of this market through the use of perceptual maps. We have selected seven well-known coffee houses and...
Audit of McDonald's
Case study - 20 pages - Audit
We choose to audit McDonalds because this company represents the success of quick service restaurants' economic model. At present, McDonalds has more than 35 000 restaurants through 120 countries and is the leader on the quick service market. Moreover, it has changed since the 2002 crisis and...
The UK food market - publié le 15/05/2009
Thesis - 37 pages - Journalism
The population of UK is set to increase by over 2 million to almost 62 million over the next 10 years. Increased life expectancy and declining birth rates are leading to an increasingly elderly population and this trend is set to continue as the large numbers of 'baby boomers' reach...
Burger King in South-Africa
Case study - 14 pages - Services marketing
Burger King was established in 1954 in Miami, Florida, by James McLamore and David Edgerton. They were among the pioneers of fast food. The Whopper , launched in 1957, was an instant success, and is today the emblem of the brand. Burger King quickly distinguished itself by its unique taste and...
Burger King in South-Africa - publié le 10/02/2010
Case study - 14 pages - International marketing
Burger King was established in 1954 in Miami, Florida, by James McLamore and David Edgerton. They were among the pioneers of fast food. The Whopper , launched in 1957, was an instant success, and is today the emblem of the brand. Burger King quickly distinguished itself by its unique taste and...
The worldwide marketing strategy of McDonald's - publié le 29/09/2010
Case study - 24 pages - Business strategy
What difficulties do the cultural differences cause in enterprise management, and how can firms cope with these difficulties and reap benefits from cultural diversity? Intercultural management aims at improving intercultural interactions at work. These improvements are valued thanks to the...
The UK food market
Dissertation - 40 pages - Foreign markets
The population of UK is set to increase by over 2 million to almost 62 million over the next 10 years. Increased life expectancy and declining birth rates are leading to an increasingly elderly population and this trend is set to continue as the large numbers of 'baby boomers' reach...
Lustucru Lunch Box: Reviewing the distribution strategy of the Lunch Box
Internship report - 60 pages - Business strategy
Analysis: 1. Story of Lustucru & the Lunch Box: Assessing Lustucru brand expertise on the market 2. The Lunch Box in stores: Assessing Lustucru category management & Supply Chain expertise 3. Channels profiling: Searching for new ideas to develop the Lunch Box presence in distribution channels...
The worldwide marketing strategy of McDonald's
Case study - 24 pages - Business strategy
What difficulties do the cultural differences cause in enterprise management, and how can firms cope with these difficulties and reap benefits from cultural diversity? Intercultural management aims at improving intercultural interactions at work. These improvements are valued thanks to the...
Lustucru Lunch Box: Reviewing the distribution strategy of the Lunch Box - published: 03/01/2011
Presentation - 40 pages - Business strategy
Analysis: 1. Story of Lustucru & the Lunch Box: Assessing Lustucru brand expertise on the market 2. The Lunch Box in stores: Assessing Lustucru category management & Supply Chain expertise 3. Channels profiling: Searching for new ideas to develop the Lunch Box presence in distribution channels...
Business strategy: Great chance for McDonalds to invest and develop in Vietnam's fast food market
Tutorials/exercises - 30 pages - Business strategy
Experts believe that Vietnam is the potential fast food market, but the available systems of fast food restaurants have not met the customer's demand yet. So, it is a great chance for McDonalds to invest and develop in Vietnam. Therefore, a project to analyze the chances, risks, competitors and...
Theory of consumer choice
Thesis - 14 pages - Services marketing
The concept of ‘utility' was introduced to social thoughts by Bentham in 1789 and to economic thoughts by Jevons in 1871. The neo-classical economists devised the following system to measure the utility of a commodity. A neo-classical economist, Walras, coined a term ‘util', meaning...
Research methods for managers - published: 29/09/2010
Worksheets - 12 pages - Management
Dr. Don Roberts, a research consultant, has received a government research grant to examine how aspects of a college student's experiences relate to his or her job performance. The research was also interested in the impact of gender on salary and promotions of the employee. This is why...
Establishing marketing offers to increase Oxfam sales
Book review - 18 pages - Accounting
Oxfam International is a nongovernmental organization which is actively involved in the fight against poverty in order to reduce the economic disparities in the world. This organization is present all over the world, and is, nowadays, the leading international NGO with a worldwide reputation for...
Research Methods for Managers - publié le 30/09/2009
Worksheets - 12 pages - Management
Dr. Don Roberts, a research consultant, has received a government research grant to examine how aspects of a college student's experiences relate to his or her job performance. The research was also interested in the impact of gender on salary and promotions of the employee. This is why...
Mc Donald's france: The French paradox
Case study - 7 pages - Nutrition, alimentation and dietetic
During a recent anti-war demonstration in Paris, a McDonalds restaurant was once again the target of some extreme demonstrators, broken windows, sacked rooms, etc. McDonalds has become the strongest symbol of globalization and bad nutrition. In France, the country of "Haute cuisine", where food...
Barista Vs Coffee Day
Tutorials/exercises - 73 pages - Services marketing
It all began around 1000 A.D. when Arab traders began to cultivate coffee beans in large plantations. They began to boil the beans creating a drink they called ‘qahwa' which translates to ‘that which prevents sleep'. The Coffee Café industry is currently one of the biggest and fastest...
Global consumers versus local products
Case study - 10 pages - Business strategy
With the end of the second war, the expansion of the American culture is widespread in the world. All the other countries are destroyed and build their new life style with the American products. Quickly, American consumption becomes a life style and the American culture is dominant in Europa....
Marketing Mix - McDonald's - publié le 11/03/2021
Case study - 6 pages - Brand management
It is increasingly difficult to find a place in the world of commerce. This is why it is essential to find a strategy to earn the title of market leader. But how do large companies fare? To answer this, we will study the marketing mix of one of the biggest brands, McDonald's. McDonald's...
From Eurodisney to Disneyland Resort Paris - publié le 29/09/2009
Tutorials/exercises - 24 pages - Business strategy
Walt Disney is a famous world with lots of imagination and lots of dreams. Everybody knows Mickey, and Snow White. Every child can tell the history of Peter Pan or of the Sleeping Beauty. Some of these famous tales were created by Walter Elias Disney the creator of Mickey. The same person had the...
McDonald's: impact of physical evidence and servicescapes on customer perceptions and employees' behaviour
Essay - 7 pages - Human resources
"Explain the impact of physical evidence and servicescapes on customer perceptions and employees' behavior within the service sector. Provide relevant service sector examples." McDonald's is an interpersonal service company, in Bitner's categorization, which highly resorts to physical...
PESTEL Analysis - Subway
Case study - 5 pages - Catering marketing
Since its inception in 1989, the Subway company has continued to expand its activities in many countries around the world. Most of its restaurants are located in the United States. In addition, beyond the quality of the products offered by Subway, the popular brand loved by burger fans is known...
Burger King - International Marketing Planning
Thesis - 15 pages - Services marketing
According to Omahe (2005), over the past 20 years, we have been gradually noticing the emergence of a global village. The world is becoming increasingly global: major examples are the trends, the way of thinking and the needs. Nowadays, it is easier to have products and services from other...
Evolution of the ski market from 2000 to 2006: Industry of winter sports and Alpine skiing
Dissertation - 73 pages - Services marketing
The main objective of this study is to trace all the developments experienced by the alpine ski market between 2000 and 2006. The underlying objectives often are of one general point of view: To present a thorough analysis of the characteristics of the alpine ski market and its trends. Thus,...
Burger King - International Marketing Planning - publié le 19/02/2012
Case study - 15 pages - International marketing
According to Omahe (2005), over the past 20 years, we have been gradually noticing the emergence of a global village. The world is becoming increasingly global: major examples are the trends, the way of thinking and the needs. Nowadays, it is easier to have products and services from other...
McDonald's: impact of physical evidence and servicescapes on customer perceptions and employees' behaviour - publié le 30/05/2007
Essay - 7 pages - Human resources
"Explain the impact of physical evidence and servicescapes on customer perceptions and employees' behavior within the service sector. Provide relevant service sector examples." McDonald's is an interpersonal service company, in Bitner's categorization, which highly resorts to physical...
