PESTEL analysis and Porter's Five Forces - Innocent Drinks Company
Case study - 10 pages - Management
Companies utilizing proactive approach cannot distance from conducting regular environment scanning to avoid hurried reactionary response to emerging trends. Performing a PESTEL analysis facilitates knowledge finer details of the external environment. In that view, the PESTEL analysis of Innocent...
Analysis of Facebook Marketing
Case study - 9 pages - Services marketing
Mark Zuckerberg created Facebook from his room at Harvard university on February 4, 2004. It was a huge success on campus and more than two thirds of the students enrolled in 2 weeks. He then decided to extend the use of Facebook to other universities, in partnership with roommate Dustin...
Facebook - Technical Report
Case study - 6 pages - Journalism
The report is about Facebook as one of the major social networking software.The purpose of the report is to describe the effects of the use of Facebook globally mainly concentrating on the communication aspect as demonstrated by Facebook that it is now used a major communication tool. The...
Marketing and communication strategy - SKIMS
Case study - 7 pages - Medias&communication marketing
Designed in 2019, the brand has been based on Kim Kardashian's notoriety and appears intrinsically connected to her intuitive, feminine, and bold personality as a global influencer, with more than 319 M followers on different social networks such as Instagram, Facebook and...
Analysis of corporate strategy of Google
Case study - 9 pages - Business strategy
The State of the overall market demand: The consumer is a connoisseur, as he turns to different search engines depending on the type of research he needs to do. For example, the engine "All the Web" has a specialized search option for MP3 files, images and video. The consumer will therefore...
How viral marketing enhances the ingredients of a promotional mix
Tutorials/exercises - 61 pages - Services marketing
Word-of-mouth publicity is a centuries-old marketing technique. Once customers had a good experience with a product, they would tell their friends, who would often buy and use that product and then tell other friends - dispersing information and recommendations about the product via a...
Is Facebook better than twitter?
Case study - 2 pages - Educational studies
Everyone has come across the terms Facebook and Twitter and also had a chance to use on or both the social media applications. According to Buffardi and Campbell (2008), these two terms stir up opinions, experiences and feelings since some love Facebook or Twitter than life itself while...
The contribution of the Salon and the Masonic Lodge to the circulation of enlightened ideas in eighteenth-century Europe
Essay - 7 pages - Modern history
The Masonic Lodge embodied the new type of private societies with public effects that developed remarkably over the eighteenth century in Europe. On the contrary, the Salon, as an official exhibition of paintings, was the representation of the influence of the monarchy on artistic matters during...
Rational choice theory in sociology: A survey
Essay - 6 pages - Sociology & social sciences
Rational Choice (RC) is a proliferating research program in the social sciences. It is the dominant theoretical perspective in economics and an influential approach in political theory. In sociology, there are an increasing number of people working in this tradition, in particular among...
Mobile Marketing Strategy
Case study - 15 pages - Business strategy
The prime driver of the widespread adoption of digital marketing platforms in the corporate sector arises from the global trend where more consumers are adopting the digital channels. The trend reveals a consumer shift where more prefer communicating and purchasing through digital channels. This...
What are the impacts of computer sciences on international exchanges?
Essay - 1 pages - International relations
I'm going to deal with the notion of Spaces and Exchanges. To start with, I'd like to define the notion. An exchange is a movement or circulation, which can take several forms: information sharing, cultural, and movements of people. I've chosen to focus particularly on computer...
Manufacturing knowledge: From print to web
Thesis - 8 pages - Social, moral & civic education
The Internet has arguably been the most significant aspect of technological, economic and social evolution in the past century. What was limited to being a beneficial component of American national security, has blossomed into the worldwide information super highway and focal point for...
Business model of the Facebook company
Case study - 8 pages - Computer science
In February 4, 2oo4, Mark Zuckerberg left the prestigious Boston University and along with his roommates , Dustin Moskovitz and Chris Hughes, created the The Facebook. Facebook brings together more than 190 million users worldwide (600 000 new members per day) 70 % of who are from outside the...
An Irish firm in the Chinese Market
Market study - 9 pages - Business strategy
Enterprise Ireland, positioned in the cosmetics field, is willing to enter an international market. With 15% of annual growth in the global market, China becomes more and more attractive for businesses all around the world. In Europe, the attractiveness is intensified by the amount of trade...
Supporting Significant Life Events
Essay - 4 pages - Psychology
It is very difficult to be able to understand how significant life events such as dying and bereavement impact on the lives of individuals and more so their social networks when one has never had prior experience with grief (McFarlane et. al 1994, p. 716). Life is a cycle with a lot...
What drives the GenY?
Essay - 4 pages - Sociology & social sciences
Who are the GenY? Like any other generation, birthdates might be a relevant indicator. In this specific case, Gen Y are born around the same historical period, that is from the mid-80' to today. However, it is more in terms of shared needs and expectations that they offer an interesting case to...
Human resources and recruitment
Internship report - 12 pages - Human resources
Privacy could be defined as “the freedom to selectively reveal one's self” (CSO Magazine, Logan Roots). Today, we may be frustrated by all the existing instruments created to collect those private pieces of information that most of the time we released by ourselves....
Institutional impact: The Presbyterian Church and anti-slavery in Antebellum Kentucky
Thesis - 14 pages - Modern history
Coupled with the fervor of Evangelical Revivalism, anti slavery movements in the Southern states were deeply influenced by religious institutions during the early to mid nineteenth century. Social networks assumed issues of social concern. In Faith, Presbyteries in Kentucky...
HIV/AIDS and stigma theory: Conceptual understandings and possibilities for intervention using sociological models
Thesis - 6 pages - Social, moral & civic education
People with HIV/AIDS face social ostracism and stigmatization, a sociological term used to describe inscribed difference. The way that this is experienced is both subjective and is structurally organized. Difficulties in sociological definitions of stigma, and terminology that is specific...
"In twenty years' time, nobody will write letters"
Thesis - 1 pages - Philosophy
The advance of technology is more and more progressing. We use less paper and pen to communicate; these tools have been replaced by new technologies such as SMS or email. We can ask ourselves if in twenty years we will write letters. We'll see in the first part the advanced techniques which...
Case study: Hugo Boss
Case study - 40 pages - Business strategy
Hugo Boss, which offers products ranging from women's wear, children's and men's wear to accessories for casual and formal wear, has over 287 shops and 5,700 points of sale worldwide. The company is currently planning a joint venture with Chinese fashion retailer Rainbow Group to increase growth...
Financial analysis of Microsoft
Case study - 30 pages - Finance
Microsoft, a global company in the informatics system, was founded in 1975 by two American students, Bill Gates and Paul Allen. Microsoft hires almost 80000 people in more than 100 countries. Its most important activity is to develop informatics system for computers with revenues worth 70...
Organizational culture at Google
Case study - 5 pages - Management
Google is a universal public corporation that deals with Internet searching, advertising, and Web-based computing technology. Besides this, it also works on creating a variety of online products and services such as several desktop applications, the Gmail software, the Google Chrome online...
Freedom of expression and the media
Case study - 20 pages - Journalism
There is a general consent that free speech is a good thing. Countries without it are undemocratic, not protecting individual rights. Media has encouraged the exchange of ideas; social networks have helped free speech. Judges who have to decide on free speech cases will try to...
Russia's security policy
Thesis - 6 pages - Political science
Russia's security policy is undeniably complex, a system of political, economic, and social networks that influence the identification of potential threats, and anticipates the steps necessary to strengthen the state's infrastructure. Since the collapse of the Soviet Union, Russia...
Entrepreneurship and innovation management: A case study of Apple
Case study - 9 pages - Business strategy
An individual's qualities as an entrepreneur are very important in the investigation of entrepreneurship since setting up a new firm is very much an individual decision. The entrepreneurial behavior to find a firm is triggered by the individuals' endowment, his social network,...
Behavioral science concepts by two competing brands
Case study - 8 pages - Business strategy
There are multiple factors included in marketing products to consumers. Companies must evaluate several factors including the market size, description of the product, consumer behavior, pricing, distribution, and promotion. This evaluation varies within each company. Companies within the...
Knowledge management and innovation: Celtic linen's case
Case study - 8 pages - Management
Knowledge management has been identified as one of the most important resources that contribute to the competitive advantage of an organization. This is due to the fact that knowledge management helps the organization to create, acquire, share and use knowledge in order to enhance learning and...
When Skype Enters the French Market...
Market study - 12 pages - Services marketing
Over the years, technology has made an amazing progresses. The computer equipment rate gets higher everyday and Internet has become an essential tool. With the globalization phenomenon, professionals have invaded the web, in order to enlarge the offer and to respond to a growing demand. With the...
Reassessing Global Supply Chains: Challenges and Reshoring in the Wake of a Pandemic
Essay - 2 pages - Purchasing & supply chain
The global supply chain is a highly integrated system, which consists of a heterogeneous network of several partners that are situated in different countries and continents. The first key task to overcome in managing the wide area of cultural diversity is to understand cultural diverse...
