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10 janv. 2011
doc

Keynesian theories regarding unemployment

Thesis - 4 pages - Economy general

According to Samuelson, "Keynes's influence on the course of the economic analysis was the most significant event of economics in the 20th century." In his seminal work, 'The General Theory of Employment, Interest and Money (1936)', we learn just by reading the title, that Keynes...

27 janv. 2011
doc

Case Club Med: recruitment

Case study - 8 pages - Human resources

Though Club Med, the inventor of the holiday clubs, remains the leading brand in the world in terms of reputation in the tourism sector, several factors have nevertheless tarnished its image since the late 90s. In 1997, the Trigano family was ousted from the company by shareholders and in 2000,...

27 janv. 2011
doc

Managerial characteristics of South Korean companies

Case study - 3 pages - Management

The business district in South Korea can be easily identified by the high number of economic enterprises present there. The zaebol (or giant corporations) have a considerable weight, perhaps even excessive weight, in the country's economic potential. Although not directly the result of the...

27 janv. 2011
doc

The management of the expatriation in France and Europe

Dissertation - 42 pages - Human resources

After 30 years of mass unemployment, mobility has become a reality. Viewed more as a threat than as an opportunity to advance in life, mobility is in fact often a prerequisite for a job that is both stable and of quality. The year 2006 was proclaimed by the European Commission as "European Year...

27 janv. 2011
doc

Yves Rocher, its development on international scene and in particular in Canada

Case study - 46 pages - Services marketing

From the perspective of globalization, every company aims to become increasingly competitive. With the phenomenon of openness of national economies and foreign markets, the only way to cope with increased competition in all sectors is by boosting the exports. Also, SMEs and their counterparts...

27 janv. 2011
doc

Analysis of the study of a brand:IKEA

Case study - 56 pages - Services marketing

The comfort of the living is at the heart of the expectations of ones contemporaries. It is omnipresent and multifaceted and includes user comfort, mental comfort, and existential comfort. The modularity is synonymous with functionality. There is a constant search for excitement and conviviality...

27 janv. 2011
doc

An introduction to Marketing

Case study - 5 pages - Services marketing

"In the current economic climate, marketing is a weapon for all businesses" Introduction Modern societies have undergone profound changes in economic, demographic, social and cultural terms. To run businesses in the current economic environment business is risky, uncertain and complex. It...

27 janv. 2011
doc

Strategy marketing of the Zara group

Case study - 28 pages - Services marketing

The clothing industry represents a steady 6%- 7% of household incomes. The sector is inevitable, and everyone from the most affluent to less affluent, spend the same share. However, the textile market is primarily a volatile sector, subject to seasonality and fluctuations of fashion. Furthermore,...

16 févr. 2011
doc

Theoretical and practical study of CRM strategy in Societe Generale Algeria

Dissertation - 69 pages - Management

Traders have always tried to enhance the wealth represented by their customers. The market was large with a strong demand, and it was enough to offer a good product to be sold easily. Today, competition and supply are such that the buyer moves from one provider to another, because...

16 févr. 2011
doc

The decision-making process of purchase of a solar panel at IDS Energy

Case study - 8 pages - Business strategy

We use hydrocarbon products in all areas of our everyday life, such as in the fields of transportation, production, clothing, and high technology. For the purpose of our study, we also include habitat and comfort. In recent years, the issue of sustainable development has been emphasized in order...

03 mars 2011
doc

The current financial crisis compared with the 1929 crisis

Essay - 10 pages - Economy general

The growing number of newspapers and magazines citing similarities between the 1929 crisis and the current crisis raises questions about the relevance of these comparisons. Since the 1930s, the world has experienced other crises, but the magnitude that one is now experiencing, explains the key...

03 mars 2011
doc

Performance of the British Airways

Essay - 8 pages - Services marketing

BA is one of the world's largest international airlines, providing travelers with a broad network to and from the U.K. and has a total service for premium travelers in co-operation with world alliance partners. The company expanded rapidly in the 1990s, which led to overcapacity, lower fares...

03 mars 2011
doc

The segmentation of Eurostar rail

Case study - 6 pages - Services marketing

Eurostar is a high-speed train plying between two European capitals, Paris and Brussels, with a stopover in London in the center, by using the Channel Tunnel (some other French destinations - figure 1 - are occasionally served such as the alpine ski resorts during winter or even the Avignon train...

12 mai 2011
doc

The link between financial reporting and capital markets: Evaluating the extent of development and use of International Accounting Standards

Essay - 4 pages - Accounting

“As capital markets play an increasingly central role in today's modern economies, policy-makers are confronted with the question of how to assure the continued effective functioning of these markets and, in particular, how to develop a sound financial reporting infrastructure.”...

30 juin 2011
doc

Market research information technology

Essay - 4 pages - Services marketing

Market research is the process of gathering and recording in a systematic way the data about customers, competitors and the market and then analyzing the data to get the required information about their behavior and how to manipulate them to the benefit of your company or your product (QuickMBA,...

21 sept. 2011
doc

Airbus -US and World Market

Market study - 10 pages - Business strategy

When American aircraft manufacturers were lobbying to prevent Airbus' entry into the American market, George Warde, a former president of American Airlines was appointed by Airbus to promote its fleet in America. By 1978, Eastern and Pan American World Airways, Inc. had decided to include the...

27 nov. 2012
doc

Big Mac, case study

Essay - 3 pages - Management

McDonald's is the largest food chain of the world. It is present almost everywhere in the world. It has so wide global presence that decision makers often use the products of McDonald's to devise economic measures of well being. One such measure is purchasing power parity. BigMac index is used to...

26 mars 2013
doc

ERP case study

Case study - 85 pages - Management

In today's world ERP is used to generate drastic change to the organisation which adopts ERP system. ERP implementation is often high complex, costly and time consuming process. This creates the demand within the organisation for a more rapid and less costly ERP implementation approach....

30 avril 2013
doc

Boost juice bar: Case study

Book review - 25 pages - Services marketing

Boost Juice Bar is one of the most famous healthy drinking brands, originally from the Australia. The company has expanded from an “easy grab and go fruit juice” to an established network of retail outlets throughout the world. Until now, Boost Juice has developed their supply...

19 juin 2013
doc

Personnel Profile

Case study - 1 pages - Human resources

An organization has to have a plan for the future; future needs of clients, staff, and community. This plan is called a personnel profile. According to Kettner (2002), there are four steps involved in making a personnel profile: (1) conduct a current human resources audit, (2) forecast human...

14 janv. 2014
doc

Renewable Energy Resources

Case study - 2 pages - Educational studies

The use of renewable energy sources is one of biggest arguments of the twenty first century. On the one side there the supporters of use of this energy for numerous reasons while n the other hand there are those opposed to the ideology. It is a controversial topic with each side providing...

28 févr. 2014
doc

How does the United States foreign policy affect the war on drugs?

Case study - 6 pages - Educational studies

The violence that the population in the illegal drug producing countries of Latin America has continued to take its toll on the population in a vicious cycle that continues to result in deaths, injury and a life if terror for many of the inhabitants. The poor civilians are caught in-between...

27 juil. 2014
doc

International Trade and Finance

Case study - 4 pages - Finance

International trade involves exchange of goods and services across the international borders. It allows for competition of goods and services in the market resulting to more affordable goods to the consumers. Through international trade goods and services are made available in the international...

07 nov. 2014
pdf

Adequate cash balance-Case study of Cash Management

Case study - 8 pages - Educational studies

Time and again, cash management has become a common phenomenon inseparable from an individual's life, following the increasing requirements to settle increasing transactions. Typically, cash management system in organizations applies the principle of making payments and cash receipts in...

17 juil. 2008
doc

The Universal Healthcare debate in America

Essay - 4 pages - Government finance

According to the National Coalition on Healthcare, nearly 47 million Americans go without health insurance (NCHC 2008). That means that sixteen percent of the American population cannot afford to get treated when they are sick, injured, or possibly dying. Within that number, seventy percent are...

15 janv. 2009
doc

What do you consider to be the major differences between Adam Smith's and David Ricardo's theories of international trade?

Essay - 4 pages - Economy general

The basic concept underlying all international transactions is that foreign markets are extensions of domestic markets, in the sense that goods and services produced domestically, and whose quality is reflected in the strengths of the supply and demand curves, can also be sold...

16 janv. 2009
ppt

Overview of the consulting market in Shanghai

Market study - 49 pages - Services marketing

Global industry chain make China an integrated part of world workshop, so experience and management rules are welcome and quickly get implemented. Cost-down pressure make every manager look into ways to improve sourcing and operation. Fast-growing economy and fast money leaves many holes in...

16 janv. 2009
doc

Market definition - Theory and case study

Essay - 7 pages - Services marketing

The market is referred as the group of organizations or consumers that have an interest in certain product either from supply or demand side of it. “The definition of the relevant market is an important initial step in establishing whether a particular firm qualifies as...

19 janv. 2009
doc

Is the Common Agricultural Policy indispensable for the future of Europe ?

Essay - 16 pages - Economy general

The CAP has long been a stumbling block among EU members. Last year, Jacques Chirac strongly opposed Tony Blair's proposal about the CAP. Indeed, France is the country which receives more agricultural subsidies while the United Kingdom does not get any concern in the agricultural policies. The...

20 févr. 2009
doc

Economics of prostitution

Essay - 6 pages - Economy general

The market that buys and sells prostitution is very similar to other types of human interaction. It has deep roots in history and society, and has survived through the ages; resisting legal and economic uncertainties. It has become apart of Western culture just as much as much as fast-food and...