How to conduct market research
Practical guide - 7 pages - Marketing theories
In 5 phases of marketing, market research is one of the tools that correspond to phase 1: knowing the market. It is about collecting reliable market information at times when strategic decisions have to be made, for example: before launching a new product or activity, before opening a new...
Pestel Analysis - Airbus
Case study - 5 pages - Tourism marketing
The Airbus company operates in the aeronautics sector, which includes a civilian component and a military component. Airbus was created in 1969, following an agreement between several European powers, notably France, Germany and England. The head office is located in France, near Toulouse. The...
PESTEL Analysis - Zoom
Case study - 4 pages - ICT marketing
Zoom is an American company specialising in telecommunications, mainly offering conference calls, videos, online messaging services and even online group meetings. Its head office is located in California. Its main shareholders are investment funds such as The Vanguard or Morgan Stanley...
PESTEL, 5 Porter's Forces and SWOT Analysis - Adidas: Understand internal and external forces
Case study - 3 pages - Sport marketing
ADIDAS, a German multinational firm founded in 1948, is famous for its sports items and dominates the sneakers market around the word. However relevant is the idea that Adidas is invulnerable through its leadership, I wish to show that many internal and external forces impact this shoe brand....
Analysis of a country - Japan's PESTEL analysis and Porter's 5 Forces
Case study - 5 pages - International marketing
Japan is maintaining complicated relations with neighboring countries such as Russia, South Korea, China and Taiwan; this is related to different resources (such as natural gas, hydrocarbons ...).
SWOT Analysis - IBM
Case study - 5 pages - ICT marketing
IBM is the acronym for International Business Machines Corporation, which is an American multinational corporation engaged in the manufacture of computer software, hardware, and computer products and services. The multinational dates back to 1911 through a merger of the Computing Scale Company...
History of Great Britain
Course material - 8 pages - Medieval history
The period which goes from 1488 up to 1603 is often described as a Golden Age in the British history. Henry VIII, Shakespeare, the English Bible with the Anglican Church, the development of Parliament are among the numerous examples that are related to this period. The most important forces of...
PESTEL Analysis - The Real Estate Market in the UK
Case study - 5 pages - Services marketing
Like any other real estate market, the UK's rents and leases properties. By the end of each month, landlords collect the revenues from the rents and leasing of the houses. This document contains a PESTEL Analysis of the real estate market in the UK.
PESTEL Analysis - Levi Strauss Company
Case study - 5 pages - Fashion and ready to wear marketing
In essence, the United States apparel industry had total revenue of 350 billion dollars as of 2019, representing an annual growth rate of 2.5 percent between 2015 and 2019. The womenswear segment was by far the industry's most profitable in 2019, with total revenue of 187 billion dollars,...
Pestel Analysis - The real estate market in the US
Case study - 6 pages - Services marketing
The United States' housing market is experiencing a considerable shift. As the government tries to quell the impacts of inflation with relatively higher interest rates, every other aspect of the economy from foreclosure rates to housing market prices remains in flux. As such, housing prices...
Middlemarch, Part 6, Chapter 56 - George Eliot (1871-1872) - How does George Eliot, through a posterior view and a description of fictitious events, manage to present the prejudices of the time on the progress?
Text commentary - 3 pages - Economic politics
In 1919, Virginia Woolf writes, about Eliot's contribution to English literature, that her masterpiece Middlemarch is "one of the few English novels written for grown-up people". Indeed, Eliot's novel is known for its realism and its psychological insights on its different characters from...
Macroeconomics Theory
Course material - 57 pages - Theories and economic notions
A confusion is often made between the level of GDP and the growth of GDP. The growth of GDP is the slope of the blue line while the level of GDP is the relative position of the GDP curve to the trend curve. It's entirely possible for a country to experience strong GDP growth while still...
BlackBerry case study
Case study - 3 pages - Electronics, mechanics, engineering & technology
The original Blackberry came at a time of great technological innovation, in the early 2000s. Devices were sprawling, from mp3 players to PDAs, wireless phones and even digital cameras. Personal technological devices began to spread into the mainstream, even though wireless phones...
Digital society
Course material - 33 pages - Sociology & social sciences
ICT is a major technological change whose effects have only begun to be measured for about ten years. Beyond the appearance of new activities related to ICT, such as start-ups, online shops for example, digital technologies have considerably facilitated the production and exchange of...
Market Study on Sustainable Energy Solutions: Trends, Challenges, and Opportunities
Market study - 2 pages - Green marketing
The existential threat climate change poses to our global ecosystem has never carried greater immediacy or necessity for sustainable energy solutions. This research will critically look into the sustainable energy market, revealing primary trends signaling a paradigm change in the resources that...
Digital Innovation: the Impact of Artificial Intelligence (A.I.) and Automation on Jobs and the Economy
Essay - 3 pages - Computer science
While it is certain that AI and robotics are already automating low-skilled jobs such as the job of the cashier, the argument of the article displays a dystopian and technological determinist point of view. The idea is that AI will destroy more jobs than it creates and that robots might...
Strategic thinking for managers
Internship report - 12 pages - Business strategy
As the EFE Matrix in this document shows, the most important external factors in order to be successful in the industry are technological advancements and the fact that only 10% of the hearing affected people actually possess the hearing aid. Local health policies like in France, for...
Girl child education and economic development in Africa
Case study - 6 pages - Educational studies
The objectives of this essay are to: Discuss reasons why girl child education is essential for economic development in Africa. Discuss reasons why the girl child in Africa is underprivileged in terms of education Discuss the impact of the low level of girl child education on economic development...
The micro foundations of the Romer model
Thesis - 4 pages - Economy general
The technological progress is stated as the engine of economic growth in the neoclassical growth model, but some models like Solow model, always set the technological progress as an exogenous variable with a constant rate g. Romer model indigences the technological progress,...
Theories of Communication
Case study - 3 pages - Journalism
Media Determinism is derived from technological determinist theory. This theory proposes that the progress of a society is a function of technological advancement. In addition, the advancements in the field of technology are determined by social demand because demand creates a void...
Experiences of Apple's symbolic foundations
Thesis - 9 pages - Services marketing
Sparked by a phenomenon that I call “I-culture”; this research attempts, at first, to delineate the contours of the technological culture that Apple attempts to construct through various symbolic approaches. It then explores how people receive these symbolic messages. Finally, in...
Crystal growth and its characterization
Tutorials/exercises - 26 pages - Physics
Recent developments in semiconductor research technology over that last decade have lead to a renew interest in the growth of single crystals with better physical perfection and high crystal growth is newly emerging field in this study of material science which involves control phase change the...
Case study: Eastman Kodak
Case study - 14 pages - Business strategy
In its continuing thrust to foster long-term growth, development and success, Eastman Kodak Company is now faced with the dilemma to sustain in the mature and slow-growing silver-halide business. In addition, the company is contending with a legion of competitors to achieve and sustain a dominant...
Environmental consequences of universalization: The maritime transport in the United States
Case study - 8 pages - Logistics
While entering a supermarket and by looking at the labels of the various products indicating the source of the manufacturers, we rarely find ‘Made in the USA' labels. A portable DVD costs less than 85 Euros and is manufactured in Singapore; the label of a T-shirt decorated with a character...
E-commerce in Morocco
Market study - 56 pages - Economy general
Like Morocco, other countries began developing in Europe many years ago. Europe saw its history and its strategic geographic location taking an important place in world history. These international relations have to be aware of technological development. "The world today lives on...
Strategic analysis of Starbucks Coffee
Case study - 22 pages - Business strategy
Starbucks is a multinational chain of coffee shops and restaurants and is known as the coffee shop. The first store was opened in 1971 in Seattle. The idea emanated from three teachers: Jerry Baldin, Zev Siegel and Gordon Bowker. Starbucks is named after the character that appeared in “Moby...
Comparison of game consoles in terms of design and innovation: the PS3, Xbox 360 and Wii
Case study - 4 pages - Services marketing
The market for home consoles includes competitors who are engaged primarily in a technological one-upmanship. The market is constantly coming out with more advanced consoles that are powerful and more complete. The last generation of consoles brings a new dimension to this battle. From a...
Optical fibers and their applications in new technologies
Essay - 22 pages - Medical studies
The optical fibers are the source of a technological revolution in telecommunications, because they are capable of navigating light over thousands of kilometers.The main objective of our project is to show how communications using fiber optics can meet the explosive growth of E-traffic...
Ken Kutaragi, a Japanese captain of industry
Case study - 4 pages - Services marketing
Ken Kutaragi was born on August 8th, 1950 in Tokyo. He was a brilliant student of Denki Tsushin University where he graduated as an engineer, specializing in various machinery and electronics. As a visionary, he saw the early potential of video games while the market was still in its infant...
Strategic analysis of the Michelin group (2009)
Case study - 33 pages - Services marketing
Established for over 100 years, Michelin is present on all continents, from China to Brazil passing through the United States, Germany and Russia. Michelin manufactures tires for automobiles, aircraft, motorcycles, heavy equipment and so on in over 170 countries. It employs 125,000 employees...
