Sony' s innovative strategies
Essay - 4 pages - Services marketing
Sony, created in May 1946 by A. Morita and Masaru Ibuka, was originally called the Tokyo Telecommunications Engineering Corporation. At the beginning, Sony was a small company but today it has obviously become a recognized global company. This firm, which follows the concept ofKereitsu was based...
Airbus -US and World Market
Market study - 10 pages - Business strategy
When American aircraft manufacturers were lobbying to prevent Airbus' entry into the American market, George Warde, a former president of American Airlines was appointed by Airbus to promote its fleet in America. By 1978, Eastern and Pan American World Airways, Inc. had decided to include the...
Siemens analysis: Betting on diversification
Essay - 15 pages - Business strategy
Siemens AG is an electronics and electrical engineering company. The company is an integrated technology company with activities in the fields of industry, energy and healthcare. Siemens operates in six segments: Industry, Energy, Healthcare, and “below the line” segments composed of...
The case of disruptive technology
Case study - 10 pages - Electronics, mechanics, engineering & technology
There are more people who are listening to music. Nowadays it is everywhere and every when: you are going to take your bus, you are traveling from a country to another, you are making sport... Each reason is the right one to listen to music. It is true that with the development of new...
The implementation of CRM systems in banks: The case of Caisse d'Epargne
Case study - 8 pages - Business strategy
Since a few years, many banks have adopted strategies of Customer Relationship Management. CRM can be defined as an approach based on new communication and information technologies, in order to identify the customers' needs and expectations to provide them with adapted products and...
FNAC: A successful online business
Case study - 10 pages - Business strategy
Since several years, companies have understood the importance of Internet. Nowadays, Internet takes an important place in our life. Indeed, new technologies modify between the various actors of the professional world (clients, suppliers and the internal working of the company). Companies...
Business plan of eco Stargleam
Business plan - 30 pages - Business strategy
LED is the abbreviation for 'Light Emitting Diode'. A diode is a small, plastic coated device, which carries inside a semiconductor and upon an application of an electric current, emits light of a predetermined color. This tone depends on the material of which it is made of. Until...
Renault marketing plan
Case study - 6 pages - Services marketing
The last couple of years, the car market have seen many changes. Gas prices have significantly increased and people became much more aware of the deterioration of the environment. This led to the development of new technologies. Carmakers around the world started to develop new car models...
Cloud Computing - published: 15/07/2013
Case study - 2 pages - Computer science
Cloud Computing is a new technology, which is delivered as a service rather than a product in this modern technology driven market. In olden days, people used mainframe computers widely for various reasons. With the changing technologies, the bigger and most expensive computing devises are...
Recommendations for Data Warehouse Concept
Case study - 4 pages - Educational studies
The main aim of various business organizations is to be the leading producer of goods and services offered to their customers in order for the organization complete with competitors in the competitive market. In order for organizations to achieve these desire, organizations through their...
Citibank Analysis
Case study - 4 pages - Management
Citibank in UAE was founded in 1964. Since then, it has excelled in the field of banking. It offers a variety of services across the region including trade finance, advisory services, syndications and security in financial services. Citibank has worked to become the world's leading international...
The specific problems of Internet censorship and information poverty in the developed world
Essay - 5 pages - Computer science
The mass proliferation of computer and Internet technologies has not only revolutionized the way in which people communicate, it has also raised a number of pertinent social and economic questions that have marked ramifications for every individual. Because of the global reach of the...
"Text Messaging and Instant Messaging : Aid or hindrance?"
Essay - 7 pages - Journalism
As is the case when many technologies emerge, the debates that spring forth tend to fall to one side or the other. Moral, ethical, social, and religious concerns arise. However, there is one type of concern that I find not only interesting, but in a way disturbing. That is, the fear of the...
Literature review on virtual tour technology
Essay - 9 pages - Literature
Numerous developments in virtual technologies show up in modern world creating for people more and more comforts and possibilities. Different kinds of visions that we may see with the help of virtual tour technology, have elevated the status of virtual environment to the level of pop...
Customer Relationship Management and the call centers
Tutorials/exercises - 60 pages - Management
Before we begin to examine the conceptual foundations of CRM, it will be useful to define what CRM is. CRM stands for "Customer Relationship Management." CRM is a business strategy and a collection of technologies that enable seamless coordination between sales, marketing, customer...
Customer relationship management in banks
Thesis - 25 pages - Management
Customer Relationship Management (CRM) is at the core of any customer-focused business strategy and includes the people, processes and technology questions associated with marketing, sales and service. Simply stated, CRM is about finding, getting and retaining customers. The aim of these systems...
Bandwidth discovery: A demand side analysis of the bandwidth requirements of India's IT and ITES sectors
Tutorials/exercises - 45 pages - Business strategy
Frost & Sullivan is an international market-consulting firm headquartered at Palo Alto, CA and with offices across the globe. The focus of work done at Frost & Sullivan is to interact with clients, understand their requirements and use the relevant domain expertise to develop innovative growth...
A look at the product profile of Sartorius in accordance with the quality and production departments
Thesis - 6 pages - Business strategy
Traditionally a leading company in laboratory weighing & separation technologies, Sartorius had considerably evolved & expanded since 1996 with its meanwhile seven groups brands, Sartorius has transformed itself in to a group that operates globally & had successfully positioned itself...
Globalization: Its impact on economies
Thesis - 7 pages - Economy general
Globalization has made the world smaller. Trade barriers have fallen yet the full effects of globalization are yet to be visible especially in the developing countries. Globalization has also increased the risk appetite which has resulted in financial meltdown in previous decades. With the...
Case study: Nokia
Case study - 5 pages - Business strategy
Nokia needs no introduction. Nokia, probably the largest manufacturer of cameras has held its leadership position in the cell phones industry as well. Nokia's constant innovation coupled with focus on user friendly technologies has helped secure leadership position in mobile...
Color and texture based two layer image retrieval system
Thesis - 5 pages - Computer science
Feature extraction is important part of Content Based Image Retrieval System (CBIR). Image retrieval method with single feature has limitation. Combination of two or more features increase number of computations which is crucial factor for content based image retrieval system. In this paper, we...
Electronic commerce in the European union: The case study of Premier tours ltd
Tutorials/exercises - 23 pages - Business strategy
Electronic commerce has emerged with the development of the new information and communication technologies, the Internet and the World Wide Web. This paper addresses the theoretical issue of the electronic commerce by introducing the main theoretical issues and summarizing the few literary...
E-Marketing: Advertising on the internet (Internet advertising)
Thesis - 3 pages - Services marketing
In recent years the Internet has evolved, and with it technologies have matured that have led to an actual rise of the digital economy viz. high-speed powerful computers, standardization of languages and technologies. The creators of information content, administrative and...
Work experience report : Philips
Essay - 45 pages - Services marketing
The foundations for what was to become one of the world's biggest electronics companies were laid in 1891 when Gerard Philips established a company in Eindhoven, the Netherlands, to manufacture incandescent lamps and other electrical products. The company initially concentrated on making...
Evaluating revenue optimization for a real estate enterprise using Airbnb in Paris - published: 22/07/2024
Dissertation - 13 pages - Startup, entrepreneurship
BK Realty is an enterprise specialized in high quality property management, whose main field of interest is the operation, sale, renting, control and oversight of real estate. We act as brokers on behalf of our clients, attempting to find the easiest and most efficient solution for their needs....
How are computers and the Internet changing the way in which modern businesses are organized ?
Dissertation - 93 pages - Economy general
In the same way that the Fordist system revolutionized the business world in its time (working conditions, productivity and competitiveness), the introduction of computers, and thereafter of the Internet, deeply modified the contemporary firms. Created, in the plainest and yet most cumbersome...
Green Technology and Renewable Energy
Tutorials/exercises - 1 pages - Ecology & environment
As a reminder, at least two renewable energy sources, solar energy and wind power, could together meet the global energy demand. To be noted, technical limits of renewable energy are based on the power densities of the technologies (i.e. energy flux per unit of horizontal surface), their...
Zipcar, wheels when you want them
Case study - 18 pages - Services marketing
Introduction Our subject is a growing company which is developing in the face of global competition. This company uses new technologies and the internet to be more successful and to have a sustained growth in the future. We chose this company because we are very interested by...
The Impact of Mobile Phones on Social Relationships
Essay - 2 pages - Sociology & social sciences
The impact of mobile phones on social relationships, especially among adolescents, has been a topic of much discussion and debate. While some argue that mobile phones facilitate wider social connections and access to information, others contend that excessive mobile phone use negatively affects...
Michelin in the land of the Maharajah's (India): Case study
Case study - 4 pages - Services marketing
When segmenting the (Indian tyre) market three things need to be considered; products, technologies and clients. Products in the Indian tyre market are commercial tyres, car tyres, two wheeler tyres, three wheeler tyres, agricultural tyres, off the road tyres and LCV tyres. To limit the...
