Caucas-o-vision: White portrayal of African Americans in television
Essay - 5 pages - International relations
With the rising number of television sets in American households post World War II, came hope that this unprecedented tool of mass media would bridge the socioeconomic, racial, and cultural divides splintering the county. However, since television's conception in the late 1930's, it...
Backgrounder: reality television
Essay - 5 pages - Journalism
Reality programs have been part of television since the beginning and have grown steadily among viewers over the years to make itself one of the most viewed types of shows on the air today. With the huge success of reality shows like American Idol, Survivor, The Real World, The Bachelor...
The impact of television advertisement on children
Essay - 5 pages - Television
The average child is exposed to more than 40,000 television commercials a year. My focus is devoted primarily to the examination of television advertising for three reasons. Firstly, marketers who seek children for commercial purposes rely primarily on television because it...
Lies the Television Told Us
Essay - 3 pages - Film studies
The media exists for the sole purpose of entertainment, and the easiest way to bring this entertainment to the people is through television. This being said, it can be understood why the media functions the way it does; entertainment needs to be entertaining. Isn't it only expected that...
Social cognitive processes mediating the relationship between exposure to television's sexual content and adolescents' sexual behavior by Steven C. Martino, Rebecca L. Collins, David E. Kanouse, Marc Elliot, and Sandra H. Berry
Book review - 4 pages - Television
The article I chose to study is from the volume 89 of the Journal of Personality and Social Psychology, published in 2005 by the American Psychological Association. It deals with a research supported by National Institute of Child Health and Human Development. I chose this one since, like the...
Bourdieu (Pierre), On Television
Essay - 5 pages - Television
Television has become increasingly important in today's society and it has become a tool for expressing an opinion or conveying a message to the public. It is also able to influence other fields in the social space through which it enables a series of interactions. It also determines...
Status of Dramatic Serials in India and South Korea
Case study - 4 pages - Sociology & social sciences
Television dramas can provide a wealth of information about different nations' cultures and social dynamics. This comparative analysis explores the dramatic serials produced in India and South Korea. In this comparative study, we examine the dramatic serials in India and South Korea,...
Porter's Five Forces - Disney
Case study - 4 pages - International marketing
The Walt Disney Company is an American company founded in 1923 and specializing in leisure and entertainment. The Walt Disney Company was originally a cartoon production studio, created and supported by the two brothers of the Disney family. Disney studios are the source of many cartoons that are...
Business in Asia - What should Telenor do in India?
Case study - 5 pages - International marketing
Telenor is a telecommunications company headquartered in Fornebu, Norway. It has operations in 11 countries and over 146 million mobile subscriptions. The company was started in 1855 in telegraphs and has since evolved to become a major player in the telecommunications industry. Telenor was...
Swot Analysis - Samsung
Case study - 4 pages - ICT marketing
Samsung Electronics is a subsidiary of the Korean SAMSUNG group specializing in the manufacture and marketing of electronic products. It is one of the world leaders in electronic equipment, connected devices, technologies. Samsung has prided itself on being the world's largest manufacturer...
Corporate strategy - Disney +
Case study - 9 pages - Business strategy
Entertainment giant Disney's new streaming platform is undoubtedly a major turning point for the company. Disney+ is an online video-on-demand platform owned and operated by The Walt Disney Company through its Walt Disney Direct-to-Consumer and International division with the four...
Pop culture and Superheroes
Essay - 2 pages - Arts and art history
Pop culture plays a pivotal role in shaping societal perceptions, especially in the realm of gender representations and superhero narratives. In the vast expanse of popular culture, which encompasses mediums such as television, films, video games, and print, representations of gender often...
History of Sound in Cinema and TV
Course material - 4 pages - Medias
Explore the evolution of sound in film and television, from the invention of the phonograph to modern electronic music instruments.
SWOT Analysis - Netflix
Case study - 3 pages - ICT marketing
Netflix, founded by Reed Hastings and Marc Randolph in 1997, is an online streaming service that allows its members who pay subscription fees to watch television shows, movies, series and documentaries from their devices using internet connection. Netflix originated in the United States as...
Celebrity's life
Case study - 5 pages - Educational studies
Culture defines a person or a society according to what is regarded as socially acceptable in regard to arts, manners and interactions, among others. Recently, America's celebrities dominate in influencing the culture that people are adopting. The cultural landscape is dominated by the actions of...
Addressing the Evolution of Grey's Anatomy: A Proposal for Sustainable Storytelling
Essay - 2 pages - Film studies
In the medical drama area, it is not normally that many shows have left as much mark as Grey's Anatomy. Throughout its long show run, it has managed to captivate viewers' hearts with its critical character arcs, powerful plotlines, and profound emotional weight. However, as the series...
Reality TV and Ideology
Essay - 3 pages - Television
"Media rituals are actions that reproduce the myth that the media are our privileged access point to social reality" (p. 60) Couldry argues in Reality TV: Remaking television culture (2004). This myth is particularly significant in reality TV whose claim is to present real life. Thus, if...
Marketing Mix - Disney - publié le 07/06/2021
Case study - 4 pages - International marketing
Walter Elias Disney co-founder of the Walt Disney Company with his brother Roy since 1923. Originally few people know that Walter had created a production company alone which unfortunately went bankrupt, during which time he produced Alice in Wonderland. However, he did not let that hold him back...
The Elephant man - David Lynch (1980) - Disabilities in popular culture
Artwork commentary - 1 pages - Film studies
In this movie, we follow the life of Joseph Merrick, an Englishman who lived in the 19th century afflicted with Proteus syndrome. He was exhibited as a circus animal, a common practice then known as 'human zoos'. This film delves into the perception of disabilities such as Proteus...
How Can AI Contribute to Safer Communities?
Essay - 3 pages - Criminal law
Predictive policing leverages AI's analytical muscle to analyze vast troves of crime data. Being able to scrutinize all these gazes, AI consequently notices patterns and foretells that crime happens in places (Grimm et al., 2021). Picture a town built around the mini-story of the weekend...
How can Streamroot expand into new countries in the Nordic region?
Case study - 5 pages - Business strategy
The media market in Nordic countries is highly concentrated; according to the NORDICOM research center, a handful of broadcasters account for 90% of nationwide viewing time - the remaining companies compete for the remaining 10%. In some Nordic countries, such as Iceland, the public broadcast...
Critical thinking questions - The media and its influence
Essay - 2 pages - Sociology & social sciences
The agenda setting theory says that mass media influences society through the stories that are labelled newsworthy and the time and space given to them. I totally agree with this theory. I think we pay more attention to social problems that receive attention in the media and it's normal...
Business model - Netflix
Case study - 6 pages - Digital & e-marketing
The story goes that after having to pay late penalties at a Blockbuster video store, Reed Hastings (CEO of Netflix) had the idea to launch a similar service, but rather to offer it as a subscription package. Netflix was launched in 1997 by Reed Hastings and Marc Randolph. At the time, it was an...
German Media Usage Guide: Daily Activities and Digital Communication Examples
Tutorials/exercises - 2 pages - Linguistics & languages
"Boost your German language skills with our comprehensive guide to media activities. Learn essential vocabulary and phrases for everyday conversations about using media, from working on computers and reading newspapers to chatting online and making video calls. Discover how to express your daily...
Media Reception and Cultural Diversity
Course material - 5 pages - Philosophy
This document discusses how different cultural communities interpret media content, challenging the idea of cultural imperialism and highlighting the complexity of media reception.
Ethos and pathos in ads on use of marijuana-Rhetorical Analysis
Case study - 3 pages - Educational studies
Television and the internet is a good channel of passing the messages about the adverse effects of the use of marijuana. The office of the National Drug Control Policy is an American government action which depends on safeguards the health of the people of America. The "above the...
Case study: France Telivisions
Case study - 13 pages - Medias&communication marketing
Because the French revenue court concluded in its public report of 1998 that France Télévisions did not manage either to keep its running costs under control, or to develop adapted structure plus investment operations to suit the group strategy, a law was set up on 1st, August 2000 to...
Marketing plan for the iTV
Case study - 38 pages - Business strategy
Apple is going to launch a new product called iTV. It is an intelligent television that has an integrated Hi-fi system and can access the internet. It has several different features such as integrated webcam, DVD player and voice remote. This report first of all reviews Apple Inc's...
What are the psycho-sociological reasons for the popularity of TV serials?
Thesis - 3 pages - Social, moral & civic education
Why are television serials popular? How did they become so famous? Are we attracted to them or addicted to them? There are different ways one can observe how television serials and programs became popular in the twentieth century. Television serials have suddenly changed...
Is reality real? Protecting the viewers through informative disclaimers
Case study - 26 pages - Film studies
Reality television has swept America over like an epidemic. Almost every channel has some form of a reality show. This genre began in 1989 with the creation of COPS and America's Funniest Home Videos. Only three years later MTV aired the first episode of The Real World. After that,...
