Mega-Sport Events: Impact on Women Opportunities in Sponsorship and Their Brand Image
Dissertation - 34 pages - Sport marketing
"Sport has the power to change the world," declared Nelson Mandela in his famous speech at the first Laureus World Sports Awards in Monaco in 2000. According to research done by A.T. Kearney, the global sports market is worth somewhere between $480 billion to $620 billion. Over and above the huge...
Business intelligence
Presentation - 47 pages - Computer science
This presentation tells about business intelligence. It begins with evolution of BI, tools used and a pictorial representation of its services. It then moves on to a precise definition of Business Intelligence warehousing concept and its features. Next it explains data warehouse...
Public safety versus civil rights
Thesis - 4 pages - Administrative law
When comparing the rights of one's safety to one's right to privacy the welfare most citizens favor public safety. Privacy is an important right that society needs to protect but not at the expense of safety. Uniting and Strengthening America by Providing Appropriate Tools Required to...
Initial Public Offerings: an Outlook through Game Theory
Essay - 16 pages - Finance
Initial Public Offerings (IPOs) have a very special place in contemporary economics and finance. They represent the entrance on a deep and liquid market with access to almost unlimited reserves of capital from all over the world. But IPOs appear also as a short-term fund-raising tool,...
Sports sponsorship and indicators for measuring efficiency
Case study - 5 pages - Sports
Since the late 1990s, companies multiply communication activities to stand out from their competitors. Today, companies have many tools to achieve their goals, and many of them have taken a liking to sports sponsorship. 4 billion euros, the amount invested in France in 2006 on the sports...
Evolution of sports sponsorship
Case study - 5 pages - Sociology & social sciences
In the early twentieth century in Italy and Germany, sports sponsorship was a form of paternalism, where companies invest in sports without waiting for a commercial or financial return. The most prominent examples are from Fiat with the football club Juventus, and the chemical company Bayer with...
The relationship between sponsorship, patronage and sponsorship
Essay - 4 pages - Sports
"Sponsorship is an institutional vehicle for communication. It is a financial contribution (and / or technical) to discrete cultural action, scientific, social or general interest, which helps maintain or improve in the medium / long term, the company's image patron. It must be distinguished...
ISO Standards and Excellence : Why should an organization analyze quality and excellence?
Essay - 3 pages - Business strategy
Other goals achieved through the careful consideration and analysis of the financial situations which then allow the company to be able to evaluate and determine the risks and in so doing be able to employ the knowledge acquired in management tools as well as using the necessary techniques...
The symbols in Susan Glaspell's Trifles
Book review - 1 pages - Literature
Authors use an array of literary elements to convey messages. One tool alone can bear numerous meanings. Susan Glaspell's Trifles provides an exemplary example of the use of multiple literary elements to convey various messages. The story's plot progresses seamlessly through the use of...
From a new organization, to sustainable development: case study of " Bounce of C2D "
Case study - 27 pages - Logistics
After the first case study of C2D, the second case study titled "Bounce of C2D? is presented. This first deliverable is an overview of the project that presents the new management of stock. Schemes and explications will show our final solution, which is based to a restocking set time and quantity...
Function of the human resources within the French group, Dassault Aviation
Case study - 8 pages - Human resources
Dassault Aviation, a French industry group, accounts for 8000 collaborators, including 3000 with a site in Saint-Cloud. As a major player of the world aircraft industry, the group posts its specificity: the support of its customers. The manufacturer civil-soldier bases its strategy on products of...
A market research on the internet
Market study - 16 pages - Economy general
'Market research is the identification, collection, analysis and exploitation of data and information relating to a marketing problem to provide information to make better decisions'. Market investigation has also been defined in a report of 'The Definition Committee in the American...
Sustainable development and tourism - Example of Accor
Dissertation - 40 pages - Management
For a few years already, we have attended a real awakening of the individuals, companies and public authorities on the need for acting for a sustainable development of planet. Within the framework of our study we will be able to be interested in a sector touched particularly by this topic:...
The Blackberry solution: strategy and marketing
Case study - 19 pages - Services marketing
Research In Motion (RIM) comprises cutting-edge designs, manufacturing and sales of innovative wireless solutions for worldwide mobile communications market. It develops hardware, software and integrated services to meet the standards of wireless networks and provides platforms and solutions...
The conceptual framework of the financial statements in IFRS
Case study - 10 pages - Accounting
In March 2002, the European Council (under EC Regulation 1606/2002 OJ of 11 September 2002) has made mandatory the application of international accounting standards for consolidated accounts of listed companies from January 1, 2005. All the international standards adopted by the ARC (Accounting...
Launch of a new wine and methods of consumption in the Chinese market
Market study - 35 pages - Services marketing
We will analyze the launch of the French wine in the Chinese market and examine whether it meets the expectations and methods of the Chinese consumption. For this, we must determine the consumption patterns of the country and adapt them in accordance with laws of the Asian market in a...
'There can be little doubt that price is the most essential element in marketing mix'. Discuss, with reference to appropriate business examples.
Case study - 3 pages - Economy general
As today's marketing becoming more complex than decades, entrepreneurs desire to seek a useful tool to make their product distinguish from others, in other words, to design a successful marketing campaign. Marketing mix is one of the essential approaches to make business strategy. Capon...
An Analysis of Be, Know, Do: Leadership the Army Way
Case study - 3 pages - Literature
The Army's approach to leadership development is powerful - and is thereby widely applicable to civilians and other organizations such as NGOs. Three words can summarize the philosophy that lies behind the Army's leader development. Be, Know, Do are “the key characteristics of an Army leader...
Business game
Case study - 10 pages - Business strategy
The "Business Game" is an educational tool for the discovery and use of knowledge, skills, life skills related to the company, concretely, fun and interactive. This educational tool is based on software modeling a competitive environment and the action of companies in this...
FNAC: A successful online business
Case study - 10 pages - Business strategy
Since several years, companies have understood the importance of Internet. Nowadays, Internet takes an important place in our life. Indeed, new technologies modify between the various actors of the professional world (clients, suppliers and the internal working of the company). Companies have...
Crime and forensic television dramas and their effect on individual psychology
Case study - 5 pages - Psychology
Advances in technology and communications provide increasing accurate tools for forensic science and are directly responsible for its development over recent decades. Communication has also provided the average citizen with forensic information, whether it is for the sake of fiction or...
My student survival guide
Case study - 6 pages - Educational studies
Under the Library tab is a vast amount tools to help students with many different areas of their studies. I will talk about those I have used previously and intend to explore more within the future of my experience at Axia. I have used the University Library to do research and have...
My philosophy of education
Case study - 3 pages - Educational studies
Education is a process of giving or receiving systematic instructions throughout school and college life. I believe that education is a personal experience for an individual, who seeks to learn something new. Education changes the lifestyle of children, who enter the class room. The learning...
Advances in Law Enforcement Technology
Case study - 2 pages - Criminal law
The advantages of stun guns and patrol car video surveillance are critical, advanced tools in law enforcement. Officers are given the option of Tasers, which are extremely effective when pursuing an offender that might have had the upper hand to fight for a long time, resulting in the...
Rita & Zia - Web marketing
Case study - 12 pages - Business strategy
To improve the visibility of Rita & Zia, we decided to create a website dedicated to creations of the company. We made the choice to set up a trader site in order to touch a broader target, in particular those which don't have access to the shops. The success of Internet throughout the world is a...
Impact of the Media on National Identity
Case study - 5 pages - Educational studies
The media plays several roles in a country, its key role being to disseminate, compile, record and store information on current and past events in the country. The media is also responsible for the entertainment, enlightenment and education of its people. This role being crucial to the...
Understanding disabled children with regard to their cognitive process and WISC functioning
Case study - 10 pages - Educational studies
Children with who have learning disabilities do face so many obstacles while pursuing their education. Determining the possibility of a learning disability among children becomes a hard task to tackle. Therefore, scholars apply the Wechsler Intelligence Scale as a test protocol; it is commonly...
Critical critique of a paper on community development in social work
Case study - 2 pages - Philosophy
In this article, the author, Rebecca Filliponi explains the similarities and differences in community work and social work, and how they affect the community by examining how they both integrate by using research tools, case studies and interviews. The author suggests that by doing this, a...
Workaholics and time perception - Outline
Case study - 6 pages - Management
The challenge of workaholism is one that largely goes unnoticed and unexamined in many organizations and especially in the smaller and medium sized enterprises. This is largely because it is seen as a problem that affects high powered executives in highly competitive and large organizations....
Management Accounting
Case study - 2 pages - Business strategy
The wake of the 21st century brings with it more challenges than the long awaited relief amidst the corporate world. Even with the improvement and introduction of cutting edge technology, management issues still remain a hassle even with the best tools and the best brains in the trade....
