E-Commerce presentation - design of a Web site: supercook.fr
Case study - 2 pages - Digital & e-marketing
This document outlines the image of our company, Supercook. We wanted the name of our company and the logo to be adapted to the image we wanted to project. Through our logo and company's name, we want people to understand that our service is fast and efficient. As part of the selection...
Company Web Site Analysis SNCF (Société Nationale des Chemins de Fer) (French National Railway Company)
Case study - 15 pages - Services marketing
The French National Railway Company (SNCF) is a public enterprise which operates not only in the sector of rail services for passengers and freight but also in the maintenance of the rail infrastructure owned by Réseau Ferré de France (RFF). In the age of globalization, people need to move faster...
Corporate web communication: Lastfm
Case study - 13 pages - Communication
Last.fm is a open content music community website and also an Internet radio station with music recommendation system based on each user's and friends' musical taste on the base of a collaborative filter. Objective of this site is to become the biggest music database completed by all users and...
Developing an overall marketing plan for a company
Market study - 10 pages - Marketing theories
Founded in 2006 in Dijon by Ezéchiel Mérite and Nathanaël Mérite, two twin brothers respectively project manager engineer and information and software system engineer. In 2010, the company changed premises and moved into those that combine modernity and conviviality for the study, creation and...
Implementation of a Flight Management System within an Airline
Tutorials/exercises - 13 pages - Computer science
This analysis aims to design and build a prototype of an airline-oriented web application for managing aircraft flights. At the same time, it aims to be a powerful, easy-to-use, fast and effective management tool for airline agents, on the one hand, and a simple and safe information tool...
The Implications of the Internet for Collaboration with Customers on Product Decisions
Essay - 7 pages - Marketing theories
Web 2.0 is opposed to web 1.0 (appeared in 1990) which was defined as a 'static web' where the user was passive and simply consume the information that came to him without intervening. The origin of the term Web 2.0 was introduced by Dale Dougherty of the...
Can new technologies facilitate the exchanges?
Essay - 1 pages - Philosophy
Now, we are going to talk about new technologies to illustrate this notion. Indeed, new technologies, such as SMS, e-mail, and the World Wide Web, are all around us nowadays, like our smartphones. So, we're going to try to answer the question: "Can new technologies facilitate the...
Amazon Business Model: Diversification and Innovation Strategies for Market Dominance
Case study - 15 pages - Business strategy
Discover the innovative technology powerhouse behind Amazon's success. As a pioneer in e-commerce, Amazon has expanded far beyond its retail roots, leveraging cutting-edge products like Amazon Prime, Kindle, Amazon Web Services, and Amazon Marketplace to revolutionize the digital...
History of Management Theory
Course material - 33 pages - Management
Taylorism has long suggested that man was just one tool among many. However, we live in an industrial society more committed to a service society where the rules are more subtle. It is no longer a tool that is put in the hands of a worker, it is individual support for the employee that is...
Legal practices for small businesses - IP protection strategy
Course material - 2 pages - Internet and digital law
IP protection strategy is deep-rooted action that requires extensive planning, and establishing ongoing follow-up systems. Ongoing audits of intellectual property assets, being ahead of updates in legal changes, and active enforcement should be done to access the maximum value of IP investment...
Understanding DNS and URL Translation
Worksheets - 1 pages - Computer science
Delve into the world of computer science and learn how DNS and URL translation work together to connect you to your favorite websites. Discover the role of cookies, TCP, and other key concepts in this fascinating glossary.
SWOT Analysis - Google
Case study - 5 pages - ICT marketing
Google is an American company created in 1998 and specialising in the high-tech industry, the means of communication, in particular with its Internet search engine 'Google', known worldwide and until now unassailable. Its head office has been located in California since its inception by...
Public Administration and politics
Dissertation - 8 pages - Political science
Why a subdue Public Administration to politics is not desirable? David H. Rosenbloom and Robert S. Kravchuk's textbook on Public Administration defined three general approaches to administrative theory and practice: the management one, the political one, and the legal one which emphasizes...
Amazon Logistics Model Analysis
Sectorial analysis - 15 pages - Logistics
This report analyzes Amazon's logistics model, its supply chain management, and adaptable strategies for e-commerce companies.
Marketing Mix - Zoom - publié le 26/04/2021
Case study - 5 pages - ICT marketing
Founded by engineer Eric Yuan in 2011, Zoom is an American company based in San Jose, California, with offices around the world and employing more than 3,800 people. It is specialized, and currently a leader, in teleconferencing services and in particular videoconferencing. The Zoom online...
Transformation Management Project for La Grand-Plage Media Library
Case study - 11 pages - Management
A digital transformation project to improve staff management and organization within La Grand-Plage Media Library by introducing innovative tools and practices.
Religion and Socio-Economic Status
Litterature review - 2 pages - Sociology & social sciences
This document explores the complex relationship between religion and socio-economic status, examining how religious beliefs and practices influence economic outcomes and social behaviors.
Human influences on the Environment
Case study - 2 pages - Educational studies
Respiration releases energy from breakdown of glucose Plants can convert glucose into many other organic molecules, usually starch stored in leaves, roots or other organs. Some converted into sugars (like fructose or sucrose) used to make cellulose in cell walls. Plant cells can convert glucose...
Cyber marketing
Market study - 20 pages - ICT marketing
Internet's appearance in the 90's has changed the way worldwide companies are working. Internet is a communication tool used by personal or professional units. Internet allows an instant communication, and information transfer between personal computers, laptops, mobile phones, tablets. This...
History of Internet
Time lines - 2 pages - Electronics, mechanics, engineering & technology
Explore the evolution of the internet from its predecessor networks to the modern-day internet, covering key milestones and technological advancements.
History of Information and Communication
Course material - 7 pages - Medias
This document provides an overview of the evolution of information and communication, from the written press to the digital age, highlighting key milestones and the impact of technology on the dissemination of information.
Whate makes a state distinctively modern ? (2011)
Essay - 6 pages - Political science
This essay's purpose is to underline three crucial aspects which characterize the modern state. Referring to many relevant social scientists, such as Marx, Weber, and, Foucault, this essay shows that the monopoly of legitimate violence, bureaucracy and social penetration are three major...
Decline of Class Consciousness in Contemporary Societies
Essay - 3 pages - Sociology & social sciences
This document examines the decline of class consciousness in contemporary societies, analyzing economic transformations, growing individualism, and the widening of social and economic inequalities.
Sociology of Nobility and Wealthy Classes
Course material - 6 pages - Sociology & social sciences
Documentary summary on the sociology of nobility, aristocracy, and wealthy classes, exploring the historical context of social hierarchy and the impact of revolutions on societal structures.
Luxury brands on the Internet - between irony and opportunities
Dissertation - 81 pages - Services marketing
The image of the luxury sector on the market is that of selectivity and the scarcity. The challenge for luxury brands is to transmit a burst of accessibility while addressing a segment of consumers, who are the affluent class. Thus, the Internet, which is defined as a mass medium, seems to be...
E-commerce and the ready-made garment industries
Dissertation - 40 pages - Business strategy
Electronic Commerce is the conducting of business over the web. It typically involves three broad steps. First, a person uses the web to collect information to decide which product or service to purchase. Second, the person transmits payment information (such as a credit card...
An analysis of E tailing
Dissertation - 83 pages - Services marketing
Online retailing is conducted through interactive online computer systems, which link consumers with sellers electronically. In a short space of time, internet retailing has firmly established itself as a viable alternative to store based shopping. Commercial online services offer online...
Trust online and the opinion of former consumers - publié le 29/09/2010
Dissertation - 72 pages - Economy general
This study examines the issue of trust and the influence of the opinion of former users in electronic commerce. The lack of trust is the main reason why people are still reluctant to purchase online. Lack of trust is due to many reasons in online business, no physical contact, risk of theft of...
E Business : Lapeyre, Bancopopular, Virginmega
Case study - 9 pages - Digital & e-marketing
We present a study of websites, www.lapeyre.fr, a French web site, and www.bancopopular.es, a Spanish one and the last one is www.virginmega.fr. These three web sites have the particularity to be innovative in terms of strategy of recruitment of new consumers, and the services that...
Trust online and the opinion of former consumers
Dissertation - 72 pages - Digital & e-marketing
This study examines the issue of trust and the influence of the opinion of former users in electronic commerce. The lack of trust is the main reason why people are still reluctant to purchase online. Lack of trust is due to many reasons in online business, no physical contact, risk of theft of...
