Abstract
Malcolm X, one of the main American black advocates for the rights of the Blacks in the United States, by articulating concepts of race pride and black nationalism in the early 1960s, claimed that "the media's the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that's power because they control the minds of the masses."
In 2011, the "Arab Spring" highlighted the key role that the media played in the dissemination of new popular ideals and aspirations. Protests were tremendously echoed through the different media (newspapers, television, radios, social medias and so on) all around the world which contributed to making people aware of what was occurring with the political regimes in those countries. Hence it has to be mentioned that there is an obvious connection between national protests and technology. In this case and in many others, social media are the privileged supports of the twenty-first century. By conveying new trends and ways of thinking, they play a part in promoting political and cultural change. Hence they are considered as tools for standardizing some ideas and contrasting others.
The term "media" comes from the Latin word medium (that means middle) and points out to a tool and an intermediary that makes a connection with two distinct dimensions. This term reminds us of a Roman deity Mercury, the messenger of Gods who used to wear winged sandals.
