The agenda setting: what role does it play?

Abstract

The English word 'agenda setting' denotes a sociological theory according to which 'exposure to certain priority in the distribution of news by the media frame, and the view of their priorities in the public view'. The agenda setting falls, therefore, in this line of studies i.e, in the sociology of communication that is interested in studying the effects of long-term media on users. This case affirms the correspondence between the importance given to the media and the hierarchy of concerns perceived by users.